Displaying 1 - 36 of 42 results
After 11 years in the wilderness, Morrisons is bringing back the Safeway brand as a new wholesale range of groceries to be stocked at independent retailers across the UK from next year. The name itself will be familiar to anyone who grew up in the...
Posted by: Benjamin Hiorns
I have a rather unique connection to the classic Hanna-Barbera cartoon Top Cat, in that I was named after one of its characters. I was, to put it bluntly, a rather large baby, and my parents, in their infinite wisdom, had taken to referring to me as...
Posted by: Benjamin Hiorns
22 were asked to reinvigorate and refresh the look and feel for the youth charity Key. Their tired brand identity and website didn’t fully represent them as a charity aimed at young people. Key is an amazing charity that provides housing...
Posted by: 22
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
Packed with flavour and with all the heritage and history of a fine wine Stilton, has a lot to give. Unfortunately, it’s been perceived as stinky, old fashioned and too strong to handle beyond the festive season. This image problem resulted in...
Posted by: Benjamin Hiorns
World War II is over. The western world is benefitting from an economic boom that is bound to last quite some years, and the effects of which we will still cherish and love many years ahead. Of the numerous societal innovations from those years, the...
Posted by: Antonino Lupo
It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...
Posted by: Antonino Lupo
You know Vanish. It breathes new life into your clothes and enables consumers to live even more meaningful moments, well aware of the important emotional connection people share with certain garments. Every piece of clothing is a memory. And that,...
Posted by: Creativepool Editorial
The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...
Posted by: Creativepool Editorial
Sony brings Aibo robot dog back to life with added AI Sony has unveiled a new version of the robot dog it is thought to have killed off over a decade ago and now it comes with artificial intelligence. The tech brand announced this week that it will...
Posted by: Creativepool Editorial
BrandOpus - BirdsEye Chicken BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...
Posted by: Creativepool Editorial
Pentagram - The Old Vic Theatre Pentagram partner Harry Pearce has designed a new visual identity for The Old Vic Theatre in London, basing the design on its pub-like moniker rather than its original name, The Royal Victoria Theatre. Designed to be...
Posted by: Creativepool Editorial
Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...
Posted by: Creativepool Editorial
FCB Inferno - Holland & Barrett Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster. The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and...
Posted by: Creativepool Editorial
Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...
Posted by: Creativepool Editorial
Modern staircases are very rarely built to inspire awe or act as conversation pieces. Indeed, we're growing so lazy and indifferent as a species that we rarely take the stairs anymore, especially when there are more convenient options available....
Posted by: Creativepool Editorial
MultiAdaptor - Shakespeare Lives MultiAdaptor has created the identity for the British Council’s Shakespeare Lives campaign, which marks the 400th anniversary of the playwright’s death. Shakespeare Lives is an international programme of...
Posted by: Creativepool Editorial
Of all the annual Christmas specials, the one that always made my heart sing as a youngster were the Crystal Maze specials, where a group of hapless adults were replaced by a group of equally hapless children. It gave me a giddy thrill to see kids...
Posted by: Benjamin Hiorns
Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...
Posted by: Benjamin Hiorns
I don't understand DJs. Or more accurately, I don't understand the idea of the DJ as a modern-day rockstar. The fact that glorified button-pushers such as David Guetta and Calvin Harris can command hundreds of thousands of pounds to essentially press...
Posted by: Benjamin Hiorns
Though many reading this will perhaps be too young to remember the days of pre-Nintendo gaming, there are those amongst us who still remember the glory days of the ZX Spectrum. The Spectrum was Sir Clive Sinclair's answer to the rapidly booming video...
Posted by: Benjamin Hiorns
by Magnus Shaw. A couple of years ago an ailing roadside restaurant chain called in a radical TV chef to boost their menu and therefore their revenues. They refurbished some tired looking outlets, hired new people and ran a fairly hefty marketing...
Posted by: Creativepool
Do you remember the SodaStream? If you were a child back in the '80s, you were either the envy of your friends if you had one or else you were looking longingly at it in your friend's house and pestering your parents for one. Well, it's back...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? Anyone thinking of getting into the creative industry should abandon the concept of a “typical” day. It’s a huge part of why, after more than twenty-five years in...
Posted by: Creativepool Editorial
This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...
Posted by: Creativepool
Foster’s heroes, Brad and Dan, returned to screens recently in a multi-media campaign that sees them once again playing agony uncles to Brits in need. Created by adam&eveDDB, the work marks the brand’s biggest advertising investment...
Posted by: Creativepool Editorial
Environmental group Greenpeace has revived its call for mega corporations to stop polluting the planet with single-use plastic by launching a new video aimed at food and drink brand Nestlé. In the social spot, Nestlé’s 'chief...
Posted by: Creativepool Editorial
Brothers and Sisters - Sunny Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial
The cone-shaped mouse that isn't an April fool According to its designer, Inyeop Baek, “CONE” is the solution to simplifying the computer mouse. CONE’s primary button has a long surface area; its scroller rests comfortably beneath...
Posted by: Creativepool Editorial
Grey London - McVities In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot...
Posted by: Creativepool Editorial
Isny is a small German town in a region called Allgäu in Bavaria. It’s a medieval town with colourful parapets set against a stunning mountainous backdrop. In the early 1980s the visual identity for the town was designed by Otl Aicher, but...
Posted by: Stephen ONeill
BrandOpus - 9NINE 9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named “9Bar,” the brand needed to elevate itself...
Posted by: Creativepool Editorial
The smartphone-enabled home fertility test A new sperm testing device allows men to check on their reproductive health without having to go to the doctor. The Yo Sperm Test, developed by Medical Electronic Systems (MES), works through a smartphone...
Posted by: Creativepool Editorial
BETC Paris - CANAL The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial...
Posted by: Benjamin Hiorns
Grey London launches The Rules of Cheese This summer, Grey London has re-launched the nation’s favourite cheese brand, Cathedral City. The fully integrated brand re-launch from Dairy Crest, which carries the tag-line “Love Cheese?...
Posted by: Creativepool Editorial
Marks Barfield Architects, the same firm that designed the now iconic London Eye, has reached the final stage in its construction of the UK's highest observation tower outside the capital. Billed as the world's first vertical cable, the British...
Posted by: Creativepool Editorial