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Leaders

Account Wins of the Week: Part 1

MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...

Posted by: Creativepool Editorial
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Leaders

NatWest and M&C Saatchi play musical chairs

In a new fully integrated campaign from M&C Saatchi, NatWest use the metaphor of the classic party game, musical chairs, to promote the bank's decision to end introductory teaser rates on savings accounts and credit cards. The campaign will run...

Posted by: Creativepool Editorial
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Features

Banned Adverts they've got it all wrong.

Today it has been announced that a Paddy Power advert depicting a team of blind footballers who mistake a cat for a ball during a match, has been banned. This can't come as any surprise to the bookmaking giants who are no strangers to controversy as...

Posted by: Creativepool
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Leaders

Paddy Power walks with Brighton Pride

'Come out to play' was the message last weekend as Irish bookmaker Paddy Power put together a team of LGBTQ players and walked alongside a larger than life inflatable dubbed The Game Changer at Pride Brighton. The case video for the stunt (below),...

Posted by: Creativepool Editorial
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Leaders

Paddy Power confirms shirt hoax, calls on brands to stop sponsorship

Paddy Power has announced that its controversial ‘sash’ sponsorship of Huddersfield Town was just a prank and revealed the actual shirt the team will wear this season. Earlier this week, the bookie unveiled a shirt featuring oversized...

Posted by: Ryan Watson
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Leaders

Paddy Power puts 'modern twist' on shirt sponsorships

UK bookmaker Paddy Power has unveiled the designs of its first football club shirt sponsorship - for Huddersfield Town FC - with its name presented in an oversized sash. In what the brand is calling a “modern twist” on traditional shirt...

Posted by: Creativepool Editorial
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Leaders

Ryan Giggs’ brother Rhodri signs for Paddy Power

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...

Posted by: Creativepool Editorial
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Leaders

Discussing the power of storytelling with a Group Creative Director

Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...

Posted by: Creativepool Editorial
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Inspiration

Exploring the power of sudden inspiration with Adriano Chiarelli

To an Italian and a film lover, the name of Paolo Sorrentino may evoke pleasant memories and feelings of pure admiration. You can imagine how much of an honour it was for our Italian editor to have a chat with videographer Adriano Chiarelli, who had...

Posted by: Creativepool Editorial
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Inspiration

Learning the Power of Switching Off with Ryan Brown

You're reading this sentence on a screen. No matter how big or small, that screen is with you for most of your day and keeps you connected at all times. Technology has changed the way we all create and experience creativity, but it is also important...

Posted by: Creativepool Editorial
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Leaders

The power of a handwritten letter to inspire a creative department

During lockdown we have all found ourselves with more time on our hands. A few days ago I decided to have a sort out and digging through drawers in the studio I discovered a handwritten note from 2004. Back in 2004 I was an Art Director at an...

Posted by: Fun Agency
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Leaders

Life is a story - The power of experiential storytelling

Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....

Posted by: Creativepool Editorial
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Leaders

Publicis Brasil celebrates Senna and his power to unite a nation

A new spot from Publicis Brasil pays homage to Formula 1 legend Ayrton Senna while communicating the power he had to bring the country together. “They say when it is the flag of some, it is not the flag of others. But in his hands it was the...

Posted by: Creativepool Editorial
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Leaders

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

Posted by: Brandpie
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Leaders

Buzzman shows the power of sport for Paris 2024

The Committee for the Paris 2024 Olympic and Paralympic Games has unveiled its vision for the event through a campaign created by agency Buzzman. Entitled Sport Can Change Everything, the lead film is a collective call to push limits and get...

Posted by: Creativepool Editorial
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Leaders

The power of real: Balancing authenticity with social media pressures

Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...

Posted by: Creativepool Editorial
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Leaders

The power of cake: Content is making TV tastier than ever

From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO). Even after its controversial £75m move to Channel 4...

Posted by: TVSquared
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The Power of User Generated Content (UGC)

Authenticity is key in this always-on world, and nothing does more for your brand than making authentic connections with consumers. To better help your message rise above the clutter and stick in a consumer’s consciousness, you need content...

Posted by: Jukin Media
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Inspiration

The Power of User Generated Content: Puddle Jump Gone Wrong

Colin Rudicil had no idea when he filmed a friendly bet, it would become an internet sensation. Right before the video starts, Colin, his friend Lakeem, and a few of his other high school buddies were walking to their local Family Dollar store. As...

Posted by: Jukin Media
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Workshop

The power of storytelling in a video-first world

According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...

Posted by: Nicola Thompson
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Inspiration

Trailblazers: Giving children the power at Familie van Fonk

Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...

Posted by: Kate Lewin
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Harness the Power of "Why" In Your Brand Story

We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...

Posted by: Emma McCarthy
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Workshop

Power up your creativity with Adobe

Power your creativity with live sessions from inspirational artists. Join Adobe on 21st June through to 23rd June to power up your creativity with live sessions from inspirational artists. You'll also see what's new and cool in your favourite...

Posted by: Torpedo
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Leaders

J. Walter Thompson bank on the power of nostalgia for Philadelphia

Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...

Posted by: Benjamin Hiorns
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Leaders

License the star power of a legend

Celebrity endorsements-great for brand recognition, potentially not-so-great if your celebrity endorser ends up embroiled in scandal. Celebrities are people and people make mistakes. Unfortunately, the mistakes of celebrity endorsers are played out...

Posted by: Greenlight
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Leaders

Razorfish give power to the people

#GetTheMayor - A Future Platform for Citizen Engagement Razorfish recently announced the results of their #GetTheMayor platform; a world-first creative digital platform for the German city of Heidelberg, which allowed citizens to influence genuine...

Posted by: Creativepool Editorial
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Leaders

The Power Of Crowdsourcing

The Internet is a prime place to gather people together. Sometimes you don’t necessarily need a group of trolls coming together to slam the Yeezy Boost, or unendingly comment on the blue-black-gold-white dress debate. You might wonder why these...

Posted by: Jade French
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Leaders

Battersea Power Station to be reborn

The Rockwell Group is currently working with Wilkinson Eyre Architects on a plan to redevelop part of the Battersea Power Station, which has been an unused blight on the banks of the Thames since it was closed more than 30 years ago. Since then it...

Posted by: Benjamin Hiorns
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Leaders

Persistent Peril's animated music promo for Phantom Power

Persistent Peril create a visually impressive animation for the official music video ‘Phantom Power’ from Diagram’s upcoming album, Chromatics. As Vimeo Staff Pick and over 86k plays so far, Persistent Peril's emotional music promo is being...

Posted by:
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Leaders

Saatchi & Saatchi New York's Video Story "Trust Your Power" Won

Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...

Posted by: Creativepool
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Leaders

M&C Saatchi tap into 'Tiger Power' at the San Diego Zoo

Earlier this week M&C Saatchi LA launched a new campaign for the new 'Tiger Trail' exhibit at the San Diego Zoo Safari Park. Whilst the campaign is primarily focused around TV, the integrated campaign will also feature three pieces of tiger-themed...

Posted by: Benjamin Hiorns

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