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Leaders

Geometry Global and Blippar buddy up to bring AR to the masses

Blippar has this morning announced a global partnership with shopper marketing agency Geometry Global, with the deal primarily aimed at helping GG clients better harness augmented reality applications. AR has long-promised to bridge the divide...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Booze, biscuits and other stories

BrandOpus - Hall & Woodhouse Badger BrandOpus has designed a unique Collector’s Edition bottle for Hall & Woodhouse’s signature brew Badger, which has picked up a coveted D&AD Graphite pencil. The extraordinary bottle is a realisation of...

Posted by: Creativepool Editorial
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Industry

DWA brings you the May Creative Calendar, Part II

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you...

Posted by: The Darnell Works Agency
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Leaders

Top 10 Account Wins of the Week

Droga5 London - Secret Escapes Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account. Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and...

Posted by: Creativepool Editorial
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Leaders

Snapchat shares plummet after disastrous debut

Last night, shares in the boldly named Snap, the parent company of the snap-happy social media picture sharing titan Snapchat, fell by almost a quarter after the app reported significant losses and poor user growth. The company's first results as a...

Posted by: Benjamin Hiorns
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Leaders

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
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Leaders

Digital Leaders announce DL100 finalists

Digital Leaders, the global initiative for promoting effective, long-term digital transformation across government and industries, has today announced the finalists who make up the DL100 list for 2017 and opened the public vote. The independent list...

Posted by: Creativepool Editorial
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Leaders

Adobe and mcgarrybowen's hovering art director is the ultimate work toy

Recognising the dynamic between hard-pressed designers and their indecisive art directors, ACHTUNG! mcgarrybowen and Adobe are launching a competition to win the Hovering Art Director action figure. This highly recognisable character promotes the...

Posted by: Creativepool Editorial
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Leaders

Sadiq Khan on the hunt for London's first chief digital officer

Ever since Sadiq Khan was elected as the Mayor of London last year, he's appeared, to me at least, to be the one progressive spark in an otherwise almost oppressively right-wing and regressive current regime. He's not perfect, but he's certainly a...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Brand & Deliver Hayley Lawrence, Director of Events and member of the Board at integrated marketing agency Brand & Deliver, has been appointed to the role of Managing Director. Founder Ben Gallop will remain in the position of CEO, handing over...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Proximity London - Virgin Atlantic/Virgin Holidays As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin...

Posted by: Creativepool Editorial
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Leaders

Upcycling: Swedish Pop-Up Turns Fashion Into Food

The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Leo Burnett London Leo Burnett London has appointed Daniel Evans as Creative Director to bolster its creative output. Evans, a digitally-led creative who has built a strong reputation across all disciplines, joins from We Are Social, where he was...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Gravity Road – D&AD D&AD has appointed the London-based creative agency Gravity Road as its editorial partner for the D&AD Festival and Awards. As D&AD looks to become a broader platform for championing creativity, it will work with Gravity Road...

Posted by: Creativepool Editorial
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Leaders

Amazon Launch Weather-Personalised Shopping

In 2017, we appear to be bombarded on a daily basis by tech stories that, only a few short years ago, would have appeared completely preposterous. Many of these innovations are also being spearheaded by the 'big three' consumer monoliths of Google,...

Posted by: Benjamin Hiorns
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Leaders

Cheil Creatives Celebrate 10 years of Record Store Day

Strange as it might be, given the relentlessly 'progressive' nature of our entertainment, vinyl records have never been more popular in 2017. Whether it's a natural push back against the comparatively soulless, ephemeral nature of digital music...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

VCCP - Royal British Legion VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Odysseus Arms The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Creativepool Editorial
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Leaders

IPA Bellwether Reports Rising Marketing Budgets

Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online ad spend, according to the latest IPA Bellwether report, which reports an extension of a record run of marketing budgets’ growth to...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: The Snap UK General Election

When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....

Posted by: Benjamin Hiorns
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Leaders

Kellogg’s Invests £6 million in Crunchy Nut

Kellogg’s is investing more than £6 million in advertising for Crunchy Nut this year, 31% of which will be spent digitally, as the brand reaches out to social influencers in its “Search for the Ultimate Crunchy Nutter” competition. The...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Havas Media - Beats by Dre Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA. Havas Media won the business after a competitive pitch againstOMD and the7stars. The media account...

Posted by: Creativepool Editorial

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