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Industry

Creativepool Annual 2021: Committed to Change for the 8th Year in a Row

Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...

Posted by: Creativepool Editorial
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Industry

Outmatching Digital with Fedrigoni's cultural heritage - #BehindTheBrand

When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...

Posted by: Creativepool Editorial
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Features

Diversity in the industry is still a problem

So the industry isn’t diverse enough. Big surprise, huh? You’ve heard it a lot in the past year, that we’re still “a long way ahead” of where we should be in terms of inclusion for underrepresented talent. Diversity in...

Posted by: Antonino Lupo
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Inspiration

The surprising journey of a talented collage illustrator - #MemberSpotlight

Barbara Gibson is a collage illustrator. You don't see many of those around, and it's certainly a quirky style the one she has. All her graphic designs feel quite unique, and the more you look at them, the more you love them. It works kind of like an...

Posted by: Creativepool Editorial
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Inspiration

Forging ahead as a director in the freelance industry - #MemberSpotlight

How do you make the jump from a car manufacturer to freelance filmmaking? Will Riddell, freelance director and producer, might know a thing or two about that. Having worked for some years in APA production, Will set up his own company in 2017 to...

Posted by: Creativepool Editorial
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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
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Inspiration

From freelancing to owning a business and beyond - #MemberSpotlight

In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...

Posted by: Creativepool Editorial
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Inspiration

The Colour Trends you'll see everywhere in 2021

Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...

Posted by: Antonino Lupo
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Inspiration

How Nigel Harniman makes the average look extraordinary - #MemberSpotlight

If there is one key takeout that you could gain by Nigel Harniman, it is the delightfully provocatory advice (which we love) to not become a prostitute to the business. It's quite easy to get lost in a race to the bottom and only reason in terms of...

Posted by: Creativepool Editorial
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Leaders

How to nail your brand's purpose

Purpose is a buzzword we've heard quite a lot in recent years. To some it's just a nice-to-have, a pleasant addition to the mission of your brand and a good complement for your products. For others, purpose is something else. It is direction,...

Posted by: Creativepool Editorial
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Features

”Will you do that for free?” - The Price of Creativity

Would you do that for visibility? Imagine this: you have the flu (which is really the least worrying thing that can happen to you this year, believe me) and you go to your doctor of choice to have some medications prescribed. You then head to the...

Posted by: Antonino Lupo
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Inspiration

Designers shouldn’t spend 8 hours a day stuck to a chair

Staying in touch with reality is a powerful drive for your creative inspiration. When we ask those wonderful creatives in our community how they stay inspired, most of them reply that having a walk or looking at the world around is their personal...

Posted by: Creativepool Editorial
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Leaders

Why your work environment matters – With Group CEO Russ Lidstone

"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...

Posted by: Creativepool Editorial
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Inspiration

Save 20% with this Adobe CC Black Friday deal

You can now grab all the Adobe apps for an exclusive price It's on. Adobe is offering 20% off the Adobe Creative Cloud exclusively for Black Friday, in a limited-time sale running from today, 16 November, until Friday 27 November. Those interested...

Posted by: Creativepool Editorial
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Inspiration

Talking pen, paper and torment with Severn Agency

Severn describes itself as something more than a simple design consultancy, they see themselves as a “multi-disciplinary studio” that sees great design as much more than decoration. With each new job they set out to understand their...

Posted by: Creativepool Editorial
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Inspiration

New stories needed for a new normal

Our societies are built on stories. These stories - of our past, present and future - shape how we think. In turn, the images we see, and the stories they convey to us, shape how we view the world around us. Faced with the new realities of COVID-19,...

Posted by: Si Crowhurst
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Inspiration

The Overwhelming Team Motivation of Yolo Films

Sven Lehmann first approached the wonders technology with a PC with a 45-megabytes hard drive. He used to play DuckTales on it. Now Sven and his company, yolo films, are shooting films from remote, without the need for the crew to be physically...

Posted by: Creativepool Editorial
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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

Posted by: Creativepool Editorial
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Features

#KindnessMatters – 6 inspiring works on Mental Health awareness

Kindness matters. A simple act of kindness can boost both your mental health and the one of others, creating community and demonstrating support to those around you. Kindness is also the theme of this year's Mental Health Awareness Week, hosted by...

Posted by: Antonino Lupo
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Features

A Copywriter’s Guide to Communicating with AI

How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...

Posted by: Creativepool Editorial
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Features

The rise of multi-CMS and WordPress in the enterprise

Building an engaging digital presence has never been more important. Nearly every business is moving as quickly as possible to get digital or go virtual if it isn’t already. But what do you have to do once you’ve got that digital...

Posted by: Creativepool Editorial
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Features

Will the pandemic mark the end of retail?

I'm yet to find someone who hasn't worked in retail at least once. Which means we all know the issues and problems of retail experiences, especially in the most recent of times. Retail is an old industry. We can arguably all agree with that. Stuck...

Posted by: Antonino Lupo
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Leaders

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
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Inspiration

Agency insights on how to remain creative during lockdown

Doomsday may not have befallen us yet, but a few of my acquaintances dare to disagree. Being stuck at home with 18-month-olds (and sometimes with 81-year-olds) makes some of us wish we could just step outside and catch that blessed virus once and for...

Posted by: Antonino Lupo
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Leaders

Why the future of content production is in cloud storage

The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...

Posted by: Creativepool Editorial
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Leaders

How can brands adapt to change in the luxury sector?

As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....

Posted by: Imagination
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Leaders

Innovation, brand value and the customer journey

Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a presentation I made at an event held to examine the role and the market opportunity presented by online video. One of...

Posted by: Creativepool Editorial
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Workshop

Creative insights: Oliver Lyu on a career in stock music 

Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...

Posted by: Benjamin Hiorns
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Leaders

Colour - It's Personal (using orange in graphic design)

In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...

Posted by: Alan

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