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Leaders

Top 10 Account Wins of the Week

Liquid - Haymarket Media Group Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...

Posted by: Creativepool Editorial
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Leaders

Ocean become first OOH operator to join BCMA

In a move which further marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator Ocean Group has been named the first UK player to join the Branded Content Marketing Association (BCMA)....

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: A visit to Estonia with AKU

AKU is a design consultancy based in Tallinn, Estonia, working with clients such as the The Huffington Post and The Estonian Parliament to deliver ambitious solutions across branding, experience, packaging, strategy and websites. Founded in 2012 by...

Posted by: Kate Lewin
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Leaders

Creativity Breaks by Canopy & Stars is the perfect creative retreat

Being a creative individual isn't always a picnic. Unreasonable deadlines, the inability to switch off and those constant, nagging feelings that theres always “Something we should be doing right now” can often lead to heightened stress...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Karmarama - Kerrygold's Karmarama is launching a gleefully optimistic new TV campaign for Kerrygold’s spreadable butter range, which is set to go live this weekend. The inspiration for the idea came from the fact that the home of Kerrygold is...

Posted by: Benjamin Hiorns
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Leaders

BETC and ibis launch the Sleepathon via Snapchat

The ibis, ibis Styles and ibis budget brands continue to develop their youth communication by opening the @ibishotels Snapchat account. To celebrate the launch, the hotel brand has created Sleepathon by ibis; a quirky, innovative digital operation...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Now - Leo Vegas Leo Vegas, the online casino, has launched the second installation in its campaign starring “Leo,” the 'Lion King' of mobile casino gaming. The campaign, created by Now, demonstrates how the brand's titular mascot is able...

Posted by: Benjamin Hiorns
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Inspiration

Creativepool City Guides: Stockholm

Stockholm’s creative energy is dynamite, something evidenced by the sheer amount of agencies and digital pioneers who are expanding from their Stockholm bases to open offices further afield in Europe and even as far as America. Chances are, if...

Posted by: Kate Lewin
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Leaders

Awards Alert: Won An Award? Crowdsource your speech

A roundup of the most important news of the week in the advertising awards world. Lovie Awards The Lovie Awards have introduced The Lovie Creators for Change Award. In partnership with YouTube’s Creators for Change programme, this special...

Posted by: TheNextGag
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Workshop

Does having a specialism make you more employable?

Creatives are getting very mixed messages at the moment. While perfecting one skill makes you an appealing hire, nowadays agencies want multidisciplinary talents who have a variety of skills. We recently took the debate to the people in the know,...

Posted by: Cogs Agency
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Leaders

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Leaders

Never miss out again with the FOMO Survival Kit

Multimedia designer Lara Défayes has designed a three-piece survival kit to help with the uniquely contemporary condition known as FOMO. FOMO (“Fear of missing out) is internet slang used to describe the feeling of anxiety when not wanting to miss...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Faster Horses - Somerset House Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Clemenger BBDO Melbourne - Mattel Australia Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - OXO OXO is returning to British TV screens this week with two heartwarming ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, which was made famous...

Posted by: Benjamin Hiorns
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Inspiration

Are you ready for the rise of the bots?

In a world where our interaction with shop assistance is reduced to an encounter with robotic refrains of ‘unexpected item in bagging area’, is the personal touch of service too much to ask for? Not according to Uber’s Dev...

Posted by: Amplify
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Leaders

FCB Inferno help Brits be better in bed for Holland & Barrett

Health food retailer Holland & Barrett wants to awaken the nation, as it launches its first big creative campaign with new agency FCB Inferno. The multi-channel campaign, spanning TV, press, digital, in-store, experiential and social, aims to improve...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Hull, Hand-made Candles and Britain's Oldest Brewery

Bulletproof - PizzaExpress Artisana Bulletproof has designed the packaging for a new frozen supermarket range by PizzaExpress. The “Artisana” range is an exclusive for supermarket Iceland, and follows on from the restaurant’s...

Posted by: Creativepool Editorial
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Leaders

Code and Theory debuts groundbreaking HearstLive multimedia installation

Hearst, one of the largest diversified media, information and services companies in the US, recently unveiled a groundbreaking multimedia installation called “HearstLive” in the base of Hearst’s headquarters, the landmarked Hearst Tower at 57th...

Posted by: Creativepool Editorial
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Leaders

South Korean creatives lampoon Kim Jong Un with fake LinkedIn profile

Whilst the concept behind North Korean dictator Kim Jong Un is genuinely terrifying; a real-life King Joffrey with a god complex born of indoctrinated power and a revolving cabal of yes men, the man himself is rife for parody. One of my favourite...

Posted by: Benjamin Hiorns
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Workshop

Why Creative Talks are So Important - Part 3: Productivity

Having covered how to get yourself out there and conquer networking, and realising the benefits of attending creative talks and events, we now turn our attention to getting going with the work in question. After all, starting at something, no matter...

Posted by: Fiasco Design
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Inspiration

Brand Case Studies: Duolingo's language learning revolution

Duolingo has been enabling users to learn languages at the speed of their lives since 2011. Solving dead pockets of time with an addictive app and accompanying website which actively combat necessary but insufficient moments-such as waiting for an...

Posted by: Kate Lewin
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Industry

Pool Party London 2016 was something special!

On the hottest day in September since 1911 - last night, Wednesday 14th September, Creativepool’s private Pool Party London kicked off in Shoreditch with partners Creative Translation, Visualise, Jelly London, Profiles Creative, MassiveMusic...

Posted by: Creativepool
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Leaders

How #CatsNotAds turned into a global story overnight

London commuters will have had a pleasant surprise yesterday if they happened to pass through Clapham Common tube station, as the usual barrage of advertisements had been replaced by some cuddly kitties by an inspirations group of cat lovers. The...

Posted by: Benjamin Hiorns

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