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The Unsustainable Nature of Crunch Culture

You’ve forgotten what your family looks like. It’s been months of overtime. Leaving the house before they’ve woken up, coming home after they’ve gone to bed. You tell them that ‘it’s expected, and everyone else is doing it’, well aware...

Posted by: Magnopus
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Leaders

Will Designers Dream of Electric Sheep?

I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...

Posted by: Andrea
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Features

Autism & Creativity

It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...

Posted by: Alex Shifrin
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Leaders

Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Creativepool Editorial
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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A year of OOH with Primesight

In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...

Posted by: Primesight
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Leaders

Top 20 Ads of 2017

With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...

Posted by: Benjamin Hiorns
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Leaders

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Workshop

Why I moved from agency to freelancing

Becoming a freelance designer (or any kind of freelance) is not an easy decision to make. It’s pretty tough actually. You give up on things like having a fixed salary, paid vacations and stability in your financial life that some people love. But...

Posted by: Fernando Ifran
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Designing our future 'Life Facilitators'

Over the last half decade, we have seen some interesting shifts in the buying habits of people in privileged and developed markets. Notably a decline in the need for ownership in its traditional sense. With the vast majority of ‘things’ no longer...

Posted by: ECHO
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Leaders

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Leaders

Jack of All Trades: Why the classic agency model needs fixing

The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...

Posted by: Bomper Studio
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Inspiration

Homefarm: A very modern old age

We spend inconceivable hours dreaming of what our future might hold. How many kids we might have, if any at all. What kind of car we might drive. Where we might live. Yet, there’s a perception that once you cross the threshold into old age...

Posted by: Sophie Summers
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How to get your first job in CG

When applying for a job, people often say it’s not what you know, it’s who you know. Well, we call BS on that. In our industry, talent and creativity are obviously paramount. But that’s a little vague, isn’t it? What are...

Posted by: Saddington Baynes
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Workshop

Time Management Tips for Creative People

If you work in an industry that involves creativity, you are probably used to working at some pretty strange hours. That sort of just seems to come with the territory. But, this can end up backfiring on you when you find yourself working at all hours...

Posted by: Jane Hurst
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Leaders

The first ‘literal’ Game of Thrones marathon

There are a lot of things Game of Thrones fans would do in order to be the first to see the latest episode. Indeed, the sheer amount of people who jumped on the recently released leak is a testament to that fact. But how many people would run a...

Posted by: Benjamin Hiorns

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