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Inspiration

Getting to know - The big ideas of Kevin Forister

If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...

Posted by: Creativepool Editorial
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Workshop

Focus on freelancing: You’ve got the gig, now what?

5 ways to collaborate better with your new client When starting out as a freelancer, it’s not uncommon to think that the hard part will be getting new clients in the door. While that’s certainly no easy feat, making those clients...

Posted by: OpenText Hightail
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Workshop

Creative insights: Oliver Lyu on a career in stock music 

Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...

Posted by: Benjamin Hiorns
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Inspiration

Another Industry to Disrupt

When we started The Pop Up Agency and proposed a different approach to solving briefs, we were met with both love and resistance. Many established companies were skeptical of our agile methods and some people said it would be impossible to solve...

Posted by: Maksimilian Kallhed
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Features

Creative opportunities: Octavia Bromell on her Adobe Creative Residency

As we settle into the new year (nay, the new decade), Adobe has once again opened the doors to its Creative Residency programme for aspiring creatives hoping to turn their passion into a profession. The Creative Residency is an annual, year-long...

Posted by: Benjamin Hiorns
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Features

Behind the idea: Putting the O in retro with Cassandra Brooksbank

Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...

Posted by: Creativepool Editorial
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Leaders

Exhibiting: Bucking the Digital Trend

Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...

Posted by: Benjamin Hiorns
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Leaders

Shooting Prince Andrew

So it's 6.30 pm and I'm sitting feet up on the sofa with the telly on when my phone goes. 'Mark Harrison? You've been recommended - are you free for a shoot tomorrow?' "Who is it?" I reply with a harrumph. I ponder as I have a dishwasher being...

Posted by: Mark Harrison Photographer
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Leaders

Design in Motion Festival takes over Amsterdam Centraal Station

The Design in Motion (DEMO) Festival will take over the Netherlands' largest train station, Amsterdam Centraal for 24 hours this week by showcasing some of the best work in the space on 7 November. The city's biggest public transport spot welcomes...

Posted by: Creativepool Editorial
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Leaders

The Freelancer Guide: Being on the job

I wasn’t too sure whether to make this an article or not. But, I’ve learnt the importance of having a professional attitude to your work and relationship with your clients. This can be as simple as emails! No slang or abbreviations...

Posted by: Hashmukh Kerai
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Inspiration

Member Spotlight: 3D artist Fedde Souverein switches up the world

Whether it’s a puzzling political statement (Statue of Confusion, pictured), views that bring the world into people’s backyards or a dragon made of milk, Amsterdam-based 3D artist Fedde Souverein's work is sure to capture your...

Posted by: Creativepool Editorial
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Leaders

The Freelancer Grind: Setting your rate

So, this is a tough one and something I've struggled with for years. There are a few different ways of applying a fee for your services. You can set a day rate, which is most common, basically saying how much you want to charge a day, and then times...

Posted by: Hashmukh Kerai
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Workshop

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment
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Inspiration

Member Spotlight: Kevin Myers' art packs a punch

Some of the characters in Kansas City-based illustrator Kevin Myers’ portfolio include Batman, Captain America, Spider-Man and Wolverine. But there are also lesser-known characters like Hellboy, The Main Man and Dawg and Silver Surfer...

Posted by: Creativepool Editorial
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Leaders

Design agencies speak out on mental health

Illustrations: Vault49 Today marks World Mental Health Day, an international day for global mental health education, awareness and advocacy against social stigma. The subject has become more important than ever as the world continues to change and...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Why Cadbury is lost for words

Last month, Cadbury launched a campaign with Age UK to raise awareness about the issue of loneliness amongst older people and encourage the nation to get involved by 'donating their words'. This week, the latest stage of the work was unveiled with...

Posted by: Creativepool Editorial
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Inspiration

Travel the world and enjoy Amongst Friends

Most of you know how much I travel every year. I often find it hard to discover genuine and authentic places when I visit a new city. I have spent countless hours browsing through the pages of TripAdvisor and reading outdated recommendations on...

Posted by: Maksimilian Kallhed
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Leaders

The future of retail: lessons from China

A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...

Posted by: AKQA
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Leaders

The importance of gamefulness to experience design

In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...

Posted by: Critical Mass
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Inspiration

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Leaders

Why flexible working is good for creative business

Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...

Posted by: Creativepool Editorial
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Leaders

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Leaders

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Inspiration

UKTV's ghost sign celebrates Dad's Army special

UKTV has commissioned a giant ghost mural in London calling on viewers to ‘join Dad’s Army’ for a three-day TV special for the classic comedy. Dad’s Army: The Lost Episodes will see three remade parts from the show's second...

Posted by: Creativepool
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Leaders

McDonald’s taps into hype culture for spicy McNuggets drop

We’ve all seen the cringey ads for millennial fashion brands like boohoo and Jameson Carter, but there's a hot new name in town. McDonald’s has ‘launched’ a fake fashion brand to promote its limited edition Spicy Chicken...

Posted by: Creativepool Editorial
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Features

Why you should use an inbound marketing agency

You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....

Posted by: Woven Agency
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Leaders

How it was done: Choreographing Warframe through iMessage

Great Guns director Dan Trachtenberg is a big fan of free-to-play video game Warframe, so when the opportunity came up to helm a promo for the title he was beyond excited. The result is an amazing six-minute CG film full of action including...

Posted by: Creativepool Editorial
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Workshop

5 tips on how to be happier at work

Four out of five staff admit to feeling burnt out and 73% expect their stress levels to increase in the near future, according to new research from Workfront, a cloud-based modern work management tool for businesses. With these problems having a...

Posted by: Creativepool Editorial
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Koppaberg matures with journey into pink gin

Sugary cider brand Koppaberg has come of age with the introduction of a new product that sees it venture into the pink gin market. The Swedish drinks maker has expanded into the competitive category with a new premium beverage with packaging...

Posted by: Creativepool Editorial
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Leaders

Scott Belsky on future-proofing creativity

In an era of technological disruption and breakthroughs like artificial intelligence (AI), creativity is more important than ever before. Not only does creativity ground us in our humanity, it is the human advantage. The largest companies in the...

Posted by: Creativepool Editorial
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Leaders

Krispy Kreme gets social with Hotlight Hour

Krispy Kreme has become the go-to brand for bosses in the UK keen to reward staff with the sweet treat. But the enjoyment doesn't stop there and the doughnut company has now swung onto social media to promote an incentive that goes way beyond the...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: X-Wing marks the spot in James Birks film art

A quick glance at freelance illustrator and graphic designer James Birks' portfolio will tell you he’s a film fan. Some of the pieces inspired by Hollywood movies include iconic imagery from the likes of Star Wars, Robocop and Leon in the form...

Posted by: Creativepool Editorial

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