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Features

Global creative calendar: July 2023

As our world continues to shapeshift, many world-famous gatherings are inviting us back in person, even as innovative online events continue to proliferate and offer unprecedented learning opportunities. In many cases, the online events offer direct...

Posted by: The Darnell Works Agency
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Inspiration

The LEGO Disney Castle mural celebrates 100 years of magic | #BehindTheIdea

To celebrate the launch of the new LEGO Disney Castle and honour 100 years of Disney, London based artist Lakwena Maciver has unveiled her latest artwork, Kaleidowaves, a 4.5m tall castle window inspired by the storytelling possibilities of the new...

Posted by: Creativepool Editorial
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Features

How AI Can Save Creatives Money Without Replacing Us | #MoneyMonth

If you’re a creative currently in the midst of an existential crisis; you’re not alone. On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...

Posted by: Benjamin Hiorns
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Features

The best beer and band brand joints #MoneyMonth

Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...

Posted by: Benjamin Hiorns
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Industry

Branding for startups – where to begin

Often an afterthought for new business startups, branding is an essential element that sometimes seems overly complicated – and expensive to implement. But it doesn't have to be that way, and having some idea of branding can help you establish an...

Posted by: Tony Clarkson
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Inspiration

Lacing up a new expert in all things luxury | #BehindTheBrand

Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...

Posted by: Creativepool Editorial
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Inspiration

9 Reasons Your Brand Should Tell Stories

For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...

Posted by: Lysle Wickersham
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Inspiration

#MemberSpotlight on freelance art director Anna Karoline Mueller

How did you get into the industry? When I was 18, I was lucky enough to meet someone working in the industry while on vacation in Portugal. We were driving around town and he pointed to a poster he had designed, and I was drawn to the idea of...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Punctum Images

How was your company born and where are you based? We began our journey 11 years ago as a typical photography post-production company. However, we soon realized that the world of CGI offered incredible opportunities for creativity and...

Posted by: Creativepool Editorial
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Industry

Creative and Production Teams: What’s Your Relationship Style?

No, this isn’t an article for Tinder. It is, however, important to think about whether you’d swipe right on a relationship with your creative or production colleagues. How much time do you dedicate to thinking about your working...

Posted by: We Are Amnet
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Features

World Cup 26 branding: Own goal or top bins?

With design critique, especially within the passionate world of sports, it’s easy to jump in two footed to disparage any new identity. However, the North American World Cup 2026 logo has the potential to become as memorable as Mexico 1968 or...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on animation specialists Stormy Studio

Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...

Posted by: Creativepool Editorial
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Inspiration

Defying the decades-old perception of cybersecurity | #BehindTheBrand

Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...

Posted by: Creativepool Editorial
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Inspiration

How Barbie can inspire brands to get creative with cinema #PurposeMonth

Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...

Posted by: Creativepool Editorial
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Industry

Adapt and Change: How did the internet change graphic design?

The internet has made a massive difference in the graphic design industry. The marketing landscape has changed a lot, leading to a change in consumer behaviour. And all of this has meant that designers have had to adapt and change to not only keep up...

Posted by: Tony Clarkson
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Features

The Coronation of King Charles III in Advertising #Top10

Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Georges Tertois, Co-Founder of Eidgensi

Georges Tertois is Co-Founder and General Manager at Eidgensi, a creative media agency for the new era of the internet. Tell us a bit about your role! Is there a “typical” day? It genuinely is different each day. The question I...

Posted by: Creativepool Editorial
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Leaders

Waking the Bear | #CompanySpotlight

In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...

Posted by: Creativepool Editorial
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Industry

How to choose a graphic design company

Graphic design is an essential element in today's digital age, as it can help businesses communicate their brand message and stand out in a crowded market. However, not all businesses have the skills or resources to create high-quality designs...

Posted by: Creativepool Editorial
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Workshop

Celebrating rejection for International Design Day

Design is a crucial part of our lives, particularly for those of us lucky enough to be involved in the creative industries. From the products we use to the spaces we inhabit, design is everywhere and in everything and International Design Day, which...

Posted by: Benjamin Hiorns
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Inspiration

A.I. Will Save Us.

I am not a robot. Just to be clear before we start- I can spot lampposts in any picture. It’s getting harder to tell though isn’t it and the march of the robots that AI has caused has sent creatives running into the streets in a Black Monday,...

Posted by: Tony Pipes
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Inspiration

Have we isolated ourselves from creativity?

Since the pandemic, our lives have completely changed, with remote learning and remote working much more common. But what does this do to our creative juices? Expanding on the knowledge and know-how design students and those working in design may...

Posted by: Creativepool Editorial
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Industry

How to hire a great filmmaker

Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow COLLINS Designer Dev Valladares

Tell us a bit about your role! Is there a “typical” day? That’s a tricky one! I am part of both the design and the motion teams at COLLINS. So, one day I’m freely sketching new visual concepts for an R1 presentation; the next...

Posted by: Creativepool Editorial
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Features

Professor Bot: How ChatGPT is already impacting education

Whether you need a sonnet written, some code debugged, or an article on astronomy written from scratch, ChatGPT can handle it in a matter of seconds. There seems to be few limitations to the AI-powered chatbot, and it can even do something as...

Posted by: Creativepool Editorial

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