Displaying 6877 - 6912 of 8097 results
After an extensive review, the Qatar-based United Development Company has selected Memac Ogilvy as its advertising agency of record, with the team chosen to lead all strategic branding and creative efforts for the Qatari shareholding company. The...
Posted by: Benjamin Hiorns
Ogilvy & Mather has developed a TV spot urging Indians to get involved with the Hero Indian Super League with an official TV campaign called “C'mon India, Let's Football!” The TV spot forms the basis of an extensive, 36-day, 360 degree...
Posted by: Benjamin Hiorns
The South Korean electronics firm LG recently announced its first Ultra HD 4K OLED TV, which is due to hit shelves in the US. The cutting-edge, market leading TV is available in 65-inch and 77-inch classes and offers a picture that combines the...
Posted by: Benjamin Hiorns
M&C Saatchi has posted strong profit and revenue growth for the first half of 2014, with the advertising and marketing company declaring a 15% increase in its dividend to 1.40 pence, up from the 1.21 pence it declared last year. The profits have been...
Posted by: Benjamin Hiorns
It was announced yesterday that MediaCom USA has hired industry veteran Thomas Rocco as managing partner and group account director as the lead on the agency's iconic Subway account. He joins MediaCom from Omnicom, where he served as executive vice...
Posted by: Benjamin Hiorns
Publicis Worldwide has named a new business director to manage global accounts across the APAC region. Floriane Tripolino joins Publicis from JWT, where she served as regional business director, overseeing blue chip accounts such as Kellogg's and...
Posted by: Benjamin Hiorns
Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...
Posted by: Magnus Shaw
We recently spoke to Christope Huet, the digital artist behind the fourth PSD, in series 3, of the TEN Collection (a collaboration project with 5 photographers, and 5 designers, from 10 different countries). Fotolia: Christophe, we’ve been...
Posted by: Fotolia
The Publicis Groupe and Adobe recently announced a strategic partnership in order to deliver the group's end-to-end marketing platform 'Always-On'. The bespoke platform automates and connects all components of their client's marketing efforts through...
Posted by: Benjamin Hiorns
The Creativepool Team believe it’s time for the creative industry to have an End of Summer Bash: Pool Party 2014! Watch Creativepool and friends take over Shoreditch on Wednesday the 10th of September. Look out for our Ubiquitous Taxis, the...
Posted by: Creativepool
Braintree, a subsidiary of eBay (eBay acquired Braintree in an all-cash £800 million deal almost a year ago) that deals with the payment processing for a number of popular mobile apps, recently announced that it would be accepting Bitcoin...
Posted by: Benjamin Hiorns
Comedic actor Paul Rudd, who is perhaps best known for his roles in comedy hits such as Anchorman, I Love You, Man and This Is 40, and is currently filming a role as the superhero Ant Man in the Marvel film of the same name, has been named as the new...
Posted by: Benjamin Hiorns
UK radio is in surprisingly good shape. As the first electronic media mankind ever enjoyed, we might reasonably expect it to have been overtaken or eradicated by something more futuristic. In fact, listening figures are pretty robust and, although...
Posted by: Magnus Shaw
TBWA, the Omnicom owned global advertising agency, has been named the global agency of record for Airbnb, the San Francisco-based hospitality website, which effectively acts as a social networking site for lodgers and landlords looking for short-term...
Posted by: Benjamin Hiorns
According to TBWA\South Africa CEO Derek Bouwer, TBWA is looking to acquire as many as six new agencies over the next year within the region. The group, which is owned by the Omnicom holding company recently acquired 80% of HDI Youth Marketers, the...
Posted by: Benjamin Hiorns
It was announced yesterday that the Publicis Groupe is to acquire the design agency Turner Duckworth on behalf of the Leo Burnett network, which it owns. Turner Duckworth is most known for its designs for Coca-Cola, particularly its 2012 redesign of...
Posted by: Benjamin Hiorns
Jarek Ziebinski, the chairman and CEO of Leo Burnett Asia Pacific, has been named as chairman of the 2015 APAC Effie Awards. Next year will mark the second annual APAC Effies, which will continue to honour and celebrate the Asia Pacific region's most...
Posted by: Benjamin Hiorns
Old El Paso, the brand famous for providing Britain with fast Mexican food, will be promoting its new “Stand 'N' Stuff Tortilla” soft taco range through Facebook and Buzzfeed in a new digital campaign engineered by UM London. The idea of...
Posted by: Benjamin Hiorns
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
Channel 5's new owners, Viacom, who bought the channel for £450 million back in May and will be taking it over later this month, has announced that they will not be shutting down the channel's in-house advertising sales team, likely...
Posted by: Benjamin Hiorns
The latest ad from Guinness, a brand renowned for their zeitgeist defining advertisements, features instrumental post-rock group “And So I Watch You From Afar,” in a spot (below) that aims to promote the globally popular stout brewers'...
Posted by: Benjamin Hiorns
In a completely bonkers (and utterly ingenious) move, Mr Kipling has teamed up with JWT London to create the latest part of its new-look ad campaign, which attempts to bridge the gap between print and experiential advertising. In this instance, the...
Posted by: Benjamin Hiorns
Tham Khai Meng, Ogilvy & Mather Worldwide's chief creative officer, recently announced that Cesar Agost Carreno, the vice president of creative at Ogilvy & Mather Mexico has been appointed to the agency's Worldwide Creative Council (WCC). Carreno...
Posted by: Benjamin Hiorns
Today, in the late afternoon, it all kicked off on Twitter. Was it despair at further appalling news seeping from the Middle East? Or fury over another catastrophic governmental decision? Of course not. It was the revelation that Twitter itself is...
Posted by: Magnus Shaw
Nationwide Mutual Insurance has decided to dig into its vaults as part of a complete corporate branding overhaul. The insurer will be debuting a redesign of its logo, which puts the soaring eagle back where it belongs, alongside a new campaign...
Posted by: Benjamin Hiorns
It would be a strange person who would argue we are not all entitled to privacy. When taking a bath, most of us would be alarmed were we to find a ladder at the window, allowing anyone and everyone to have a peek at us as we shampooed and scrubbed....
Posted by: Magnus Shaw
The teenage actress, recording artist and author Zendaya (known to her friends and family as Zendaya Coleman) has signed up to be the official spokesperson for this years Trick-or-Treat for UNICEF; an iconic, annual campaign, which asks kids in the...
Posted by: Benjamin Hiorns
Ogilvy & Mather's growing international leadership team added another string to its bow yesterday when it was announced that Antonio Nunez will be serving as the new head of planning of the agency's Chicago office, starting this month. Nunez, who is...
Posted by: Benjamin Hiorns
The Publicis Groupe has announced yet another new acquisition, this time in the shape of Nurun, the global technology consultancy based in Montreal, Canada. Publicis acquired the company for 125 million Canadian dollars from Quebecor, who said they...
Posted by: Benjamin Hiorns
Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...
Posted by: Rufus Leonard
Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...
Posted by: Rufus Leonard
The Publicis Groupe has been tipped to acquire Criteo, the online advertising company based in Paris, France. According to recent reports, the acquisition would help the Publicis Groupe expand its digital capabilities, as Criteo specialise in...
Posted by: Benjamin Hiorns
Toyo Tire & Rubber Co, the Japanese tire company, announced yesterday that they were to support AC Milan as a Premium Sponsor for the 2014-2015 Serie A, the Italian professional football league, which kicked off over the weekend. The company will...
Posted by: Benjamin Hiorns
The Royal Air Force will be focusing their recruitment efforts on full time and spare-time recruits in a new multi-channel national ad campaign from WCRS that spans TV, radio, social media and online display advertising. The bulk of the campaign is...
Posted by: Benjamin Hiorns
Adding another to the list of recent significant senior level appointments at the agency, Leo Burnett India yesterday named Hitesh Mehta as vice president at their head office in Mumbai. He will also be leading the agency's McDonald's business on a...
Posted by: Benjamin Hiorns
If you have a Facebook account, which most of you probably do, you can't have failed to notice your friends and family lobbing buckets of ice water over their heads for the past few weeks. Maybe you've taken part in the stunt yourself, much to the...
Posted by: Ashley Morrison