Displaying 1 - 36 of 1204 results
How will VR in 2017 play out and what existing and new trends will contribute towards its growth? There’s no denying it, 2016 was a major year for VR. The VR industry has moved so rapidly that VR in 2017 and beyond will only be limited by our...
Posted by: Visualise
The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...
Posted by: Benjamin Hiorns
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
Posted by: Benjamin Hiorns
When examining the major tech trends that will potentially bloom and blossom in 2018, I felt it necessary to first take a step back and evaluate roughly where 2017 ended and 2018 began. Not literally, of course, but purely in terms of where one trend...
Posted by: Benjamin Hiorns
With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...
Posted by: Benjamin Hiorns
Gamescom is, to all intents and purposes, very much the sexier, more refined European cousin to E3’s bold, brash American convention. If E3 is a Michael Bay movie (all big bucks, explosions and exposition), then Gamescom, which wrapped up this week...
Posted by: Benjamin Hiorns
The Cannes Lions is quite comfortably the brightest spot in the creative calendar. With a heritage stretching back more than half a century and a reputation as the place to be in June if you're anyone or anything in advertising, the festival is a...
Posted by: Benjamin Hiorns
When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....
Posted by: Benjamin Hiorns
Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...
Posted by: Benjamin Hiorns
Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....
Posted by: Benjamin Hiorns
Creativepool has officially announced the shortlist nominees; this brings the start of the People’s Choice voting for the 2017 Annual and Awards, with support from jones knowles ritchie, Saddington Baynes, and Made in Global. The excitement...
Posted by: Creativepool
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...
Posted by: Benjamin Hiorns
When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...
Posted by: Benjamin Hiorns
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...
Posted by: Benjamin Hiorns
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...
Posted by: Benjamin Hiorns
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
The digital and creative sector contributed £84 billion in 2016 to the UK economy and accounts for 1 in 11 jobs. However, the digital and creative sector is extremely broad and the distinction between ‘digital’ and...
Posted by: Gemini People
Cover photo: National Express by 3 Colours Rule I am always blown away by the variety, quality and quantity of creative work uploaded to Creativepool every single day. I delve into the site and an hour later, not unlike a Wikipedia black hole, I...
Posted by: Heather Deacon
The launch event for the 2017 San Miguel Rich List took place last night (13th October 2017) at the ever-stunning Somerset House, and consisted of enjoyable, engaging and thought-provoking experiences designed to share some insight into the...
Posted by: Robert Ferguson
It has been overwhelming to see the stream of positive emails, tweets, comments and pictures pouring in after our inaugural festival CONNECT 2017 and our notorious POOL PARTY. As connectors of the creative industry, it was a pleasure to see the...
Posted by: Creativepool
Leveraging the power of online connections on Creativepool, CONNECT will pull the creative world together for a day where startups and trailblazers rub shoulders with the hottest agencies, production houses and the most established brands. With...
Posted by: Creativepool
For the opening day of IFA Berlin 2017, The Flash Pack partnered with HMD Global to create a totally unique installation, celebrating the launch of their new flagship Android smartphone, the Nokia 8; To do this, we created The Home of Nokia. Just a...
Posted by: The Flash Pack
London, the melting a pot of creatives, creative enterprises and the home to our inaugural festival, CONNECT 2017. Join us at Juju Bar and Stage at the iconic Old Truman Brewery on Thursday 14th September 2017 from 11:30-23:00 to inspire, engage...
Posted by: Creativepool
Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...
Posted by: Benjamin Hiorns
As the creative industries connector, we are excited to announce the launch of CONNECT, on Thursday 14th September 2017 from 11:30-23:00. Building on the success of the annual London Pool Party, CONNECT is the creative industry’s day festival,...
Posted by: Creativepool
The biggest opportunity of your career so far The chance to win a coveted placement at top London agency 18 Feet + Rising. We’ve opened up the competition to more than just single creatives this year. There are two briefs, two questions and...
Posted by: Gemini People
From 21st-24th September 2017, the London Design Fair will once more host the largest collection of international exhibitions, designers, brands, country pavilions and galleries, set in one dynamic location during the London Design Festival....
Posted by: London Design Fair
The British Interactive Media Association (BIMA) has just announced the shortlist for the BIMA Awards 2017 - celebrating the best work in the UK’s digital industry. Nominated agencies include Google, Karmarama, B-Reel and Cancer Research...
Posted by: BIMA
Mergers are funny old things. More often than not, they're lambasted as job-eating, austerity driven moves that are more about branding than innovation, and result in work that lacks personality and clients feeling like they've been thrown from...
Posted by: Benjamin Hiorns
Last week, the Old Truman Brewery in East London opened its doors for the 2017 edition of the D&AD New Blood Festival. The festival showcased some of the best creative work from more than 1,000 students at design colleges and universities all over...
Posted by: Creativepool Editorial