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Leaders

How brands and agencies celebrated International Women's Day 2016

Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...

Posted by: Benjamin Hiorns
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Leaders

The Week in Branding

SomeOne create flowery identity for Hello Student SomeOne has created the new brand identity for a student accommodation service from Empiric Student Accommodation, which aims to provide accommodation and services for student living. The consultancy...

Posted by: Benjamin Hiorns
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Leaders

The Week in Branding

Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...

Posted by: Creativepool Editorial
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Leaders

John Lewis puts away the big guns for Christmas

Last year, Sainsbury’s came under a lot of criticism for their World War II-inspired Christmas ad. Some agreed that it was a tear jerker, while others - in spite of the great attention to detail in terms of period costume accuracy and so on -...

Posted by: Ashley Morrison
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Leaders

Top 5 Account Wins of the Week

Droga5 London - Impulse Following a competitive pitch, Droga5 London has added the global business for fragrance brand, Impulse, to its roster. Effective immediately, Droga5 will work closely with Impulse’s in-house creative team to develop an...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

Crafting Fargo-inspired wooly wear DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the “Fargo Woollens” clothing range to celebrate the second season of FX’s black comedy-drama...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

McCann London - Picturehouse Cinemas Following a successful partnership in developing the McCann London “Up on the Roof” film festival, Picturehouse Cinemas (a boutique UK cinema chain offering everything from blockbusters to art house...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: VCCP!

Win Hiscox account VCCP was chosen as a creative European partner for Hiscox earlier this week. The agency has been tasked with creating a fresh multimedia campaign to promote the insurance provider's online subscription platform, which is dedicated...

Posted by: Creativepool Editorial
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Leaders

VCCP land Grolsch creative account and 101 Wins Tango

After a short time spent without a dedicated advertising agency, Grolsch, the Dutch premium lager brand, has given its UK account to VCCP. Grolsch gave VCCP the business without a pitch, and the resulting campaign will air in 2015 to coincide with...

Posted by: Benjamin Hiorns
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Leaders

Well done you! Why the Halifax campaign is so insulting.

Nobody likes being patronised. Even small infants boil with fury when some dough-faced adult leers into their pushchair and makes 'woo-woo' noises at them. Probably. I think being patronised takes us back to school, when we were bound by the...

Posted by: Magnus Shaw
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Leaders

RKCR/Y&R win Royal British Legion account and fight for Virgin Atlantic

It's been announced that Rainey Kelly Campbell Roalfe/Y&R, the full service integrated creative agency of choice for the Great Britain tourism board campaign, has won the account of yet another esteemed British institution. The agency won the brief...

Posted by: Benjamin Hiorns
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Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Posted by: Creativepool
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Inspiration

Phillips #ShareTheCare for mums across the world #BehindTheIdea

Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...

Posted by: Creativepool Editorial
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Inspiration

Setting the juice loose #BehindTheIdea

Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...

Posted by: Creativepool Editorial
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Industry

Social Media Trends of 2023 and 2024 #YearInReview

While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...

Posted by: Benjamin Hiorns
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Workshop

Shining a digital light in the darkness #CompanySpotlight

For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...

Posted by: Creativepool Editorial
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Inspiration

Anything Goes for Deliveroo this Christmas #BehindTheIdea #HolidaysMonth

Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...

Posted by: Creativepool Editorial
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Features

Has John Lewis lost the Christmas magic? #HolidaysMonth

There was a time when the televisual Christmas beacon was lit whenever we first heard the “holidays are coming” Coca-Cola jingle, but for the past decade (at least) that torch has been passed to John Lewis and their annual festive weepy....

Posted by: Benjamin Hiorns
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Features

All the best Christmas 2023 ads in one place #HolidaysMonth

Christmas exists, in my opinion, to soften the blow of winter. The nights seem endless, the days are barely given time to breathe, and the weather is reliably dour for most of us, so we need it really. Even as someone that doesn’t really care...

Posted by: Benjamin Hiorns
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Features

Love it or Hate it - The History of Marmite Marketing

“I’m a bit like marmite, you either love me or hate me.” How many times have you heard somebody literally compare themselves to a condiment? Probably more than you’d like to admit. But such is the popularity of...

Posted by: Benjamin Hiorns
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Features

Why are the world's most famous cats so un-cat-like?

Dr Rebecca Rose Stanton, author of ‘The Disneyfication of Animals’ and a Fellow of the Oxford Centre for Animal Ethics, discusses the vilification and celebration of cats in the media and asks why so many of these cats are very...

Posted by: Creativepool Editorial
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Features

Dream Hacking: The Dystopian Future of Advertising? #FutureMonth

In a world where our homes are filled with smart devices that listen to our every word and our phones have essentially become extensions of ourselves, sleep has been one of the last sanctuaries free from the clutches of advertisers. However, this...

Posted by: Benjamin Hiorns
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Inspiration

#CompanySpotlight on The Gate NY

This week, we’re heading across the pond to speak to David Bernstein, Chief Creative Officer at The Gate NY. How was your company born and where are you based? Our company was born 151 years ago. And while its name and ownership has changed a...

Posted by: Creativepool Editorial
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Features

The grim future of Threads #FutureMonth

Tangerine’s social strategist, Ciaran Howley, takes on Threads and its impact (or lack thereof) on the industry, now it’s been live for a couple of weeks. Weeks on from the roaring success of Meta’s X/Twitter killer Threads’...

Posted by: Creativepool Editorial
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Inspiration

Burger King gives up on the Whopper | #BehindTheIdea

BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...

Posted by: Creativepool Editorial
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Industry

Sinking our teeth into The Croc | #CompanySpotlight

How was your company born and where are you based? Back in the early 90’s the talented and ambitious copywriting and creative duo of Adam Wooff and Chris Tongeman decided to leave publishing and make the entrepreneurial leap into agency...

Posted by: Creativepool Editorial
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Features

Who do 'non-advertising folk' think won the REAL Super Bowl?

On Sunday, Super Bowl LVII glued 200 million eyeballs to screens all around the world as the Chiefs clipped the wings of the Eagles in Phoenix. It was one of those rare moments in time where people from every corner of the world tune in to a sports...

Posted by: Creativepool Editorial
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Inspiration

Owning the lick with Cutwater and Hartz | #BehindTheIdea

For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...

Posted by: Creativepool Editorial

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