ad: Annual 2024 Now Open For Entries!

Displaying 37 - 72 of 95 results

*

Leaders

4 ways to amplify your brand purpose through film

After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...

Posted by: Creativepool Editorial
*

Leaders

Crazy new Nike ad celebrates women in sport

Nike has launched a new ad celebrating women in sport featuring and narrated by tennis star Serena Williams along with a host of other talent, through agency Wieden+Kennedy. The 90-second spot looks back on iconic moments when women were either...

Posted by: Creativepool Editorial
*

Leaders

YouTube Music ad makes top 10 list for EMEA

YouTube has released its overall 2018 EMEA ads leaderboard, which includes a spot for its music service, YouTube Music, in at number nine on the list. The top spot is taken by German online real estate portal Immowelt, with its epic narrative...

Posted by: Creativepool Editorial
*

Leaders

Ad trends 2019: Jeremy Harvey

Brave clients and bold campaigns are on Jeremy Harvey, creative partner at brand strategy and marketing agency Clarity’s wish list in 2019. He gives his predictions for the year ahead. What will be the biggest trends in 2019 in your field? I...

Posted by: Creativepool Editorial
*

Leaders

Top hires this week

Kelly Anna joins Jelly Print designer and illustrator Kelly Anna has joined Jelly London for representation. Known for her signature bold and vivacious style, Anna’s output has earned her clients such as Nike, Stylist and Stella...

Posted by: Creativepool Editorial
*

Leaders

Account Wins of the Week

Manning Gottlieb OMD - The UK Government The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...

Posted by: Creativepool Editorial
*

Leaders

Top Hires of the Week

VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...

Posted by: Creativepool Editorial
*

Leaders

Account Wins of the Week

We Are Disrupt - Women's Sport Trust Women’s Sport Trust has appointed We Are Disrupt for an initial six-month contract to manage its PR and communications, with a primary focus on their main annual event, the #BeAGameChanger Awards....

Posted by: Creativepool Editorial
*

Inspiration

The Power of User Generated Content: Puddle Jump Gone Wrong

Colin Rudicil had no idea when he filmed a friendly bet, it would become an internet sensation. Right before the video starts, Colin, his friend Lakeem, and a few of his other high school buddies were walking to their local Family Dollar store. As...

Posted by: Jukin Media
*

Inspiration

Design Trends 2018: Bold moments, glitches, layers and diversity

I'm not a designer, lacking both the patience and the creative impulse (at least when it comes to images), but design is something I, and almost everyone else on this planet, appreciate on a very primal level. It's the first thing we notice in almost...

Posted by: Benjamin Hiorns
*

Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
*

Leaders

Top Hires of the Week

Dare.Win Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...

Posted by: Creativepool Editorial
*

Leaders

Top Hires of the Week

Leo Burnett Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...

Posted by: Creativepool Editorial
*

Leaders

Top Hires of the Week

Mindseye MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...

Posted by: Creativepool Editorial
*

Leaders

Account Wins of the Week

UM - iZettle UM has won a four-way competitive pitch to become the exclusive UK media agency and lead agency for Europe for financial technology company iZettle. UM will handle all planning and buying for iZettle on an ongoing basis. This is...

Posted by: Creativepool Editorial
*

Leaders

General Election 2017: Adland Roundup

It's finally here. The 8th of June, 2017. Snap UK General Election Day. A day that will live in infamy. Probably. In all honesty, the vast majority of us are probably just glad we can finally draw a line under all of this divisive piffle tomorrow and...

Posted by: Benjamin Hiorns
*

Leaders

BAM Nuttall bring VR to the RHS Chelsea Flower Show

Industry leading civil engineering contractor BAM Nuttall, is partnering with the Royal Horticultural Society (RHS) to bring virtual reality to the Chelsea Flower Show (23rd-27th May) for the very first time this year, creating a virtual experience...

Posted by: Creativepool Editorial
*

Inspiration

Creativepool City Guides: Glasgow

Dubbed the 'hippest place in Britain' by The Times, Glasgow is in the midst of a creative coming-of-age as the de-industrialised cityscape gives way to a subtle but steady innovatory transformation. But whilst it may have been overlooked in...

Posted by: Kate Lewin
*

Leaders

Center Parcs launch new integrated campaign JUST in time for Christmas

Leading short break expert Center Parcs has unveiled a new TV advertisement as part of a broader marketing campaign by Brothers and Sisters celebrating the forest as an immersive playground. The new 50-second TV commercial launched on December 21 on...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Hires of the Week

Native James Hilton (left), the Co-founder and Chief Creative Officer of AKQA, has joined Native, the industrial design specialist studio, as Co-Chief Creative Officer. Native, which aims to build “transformational physical and digital...

Posted by: Creativepool Editorial
*

Harness the Power of "Why" In Your Brand Story

We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...

Posted by: Emma McCarthy
*

Industry

Top 10 Highlights To Expect At Eurobest 2016

The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival...

Posted by: Creativepool Editorial
*

Leaders

#SquadGoals with a new Epic Dance Off for MoneySuperMarket by Mother

The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...

Posted by: Creativepool Editorial
*

Leaders

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Ads of the Week

McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...

Posted by: Benjamin Hiorns
*

Leaders

Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
*

Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
*

Leaders

BBH London help Tesco bring back vinyl to the masses

Considering that most of the music ever released is now available for our listening pleasure at little more than the click of a button (as long as you have a stable broadband connection of course), it might seem a little regressive to think that...

Posted by: Benjamin Hiorns
*

Leaders

Top 10 Hires of the Week

Droga5 London Droga5 London has announced the promotions of two key creatives. Creative Directors Rick Dodds and Steve Howell will assume the roles of Executive Creative Directors, reporting to Chief Creative Officer David Kolbusz, effective...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Hires of the Week

BBD Perfect Storm BBD Perfect Storm has strengthened its management line up with the appointment of David Shiel to the role of Client Services Director. Shiel, who was previously at The Engine Group where he was a Partner, will support BBD Perfect...

Posted by: Creativepool Editorial
*

Leaders

Mother London go even more epic for MoneySuperMarket

ITV viewers in the UK on Saturday night were treated to another outstanding show of talent as MoneySuperMarket premiered an Epic Dance Off with a difference as part of the broadcaster’s Proud to Present initiative. The latest instalment of the...

Posted by: Creativepool Editorial
*

Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns

Back to Magazine

ad: Annual 2024 Now Open For Entries!