Displaying 1 - 36 of 862 results
Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...
Posted by: Creativepool Editorial
As you may have noticed, the Piccadilly Circus lights have been switched back on after 9 months in darkness, the second longest time without light since the Blitz in World War 2. The lights were turned off in January for renovations which saw the six...
Posted by: Tapestry
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
To celebrate the clocks turning back an hour yesterday (October 30) and giving us all that merciful extra hour in bed, Saatchi & Saatchi London literally turned Piccadilly Circus yellow! The ambitious OOH activation was in support of the Marie Curie...
Posted by: Creativepool Editorial
A creative director and designer with 25+ years experience working in the creative industry, Patrick Corley-Jackson has been involved with design agencies in the UK and US and has worked with some of the world's largest (and smallest) brands. A safe...
Posted by: Creativepool Editorial
BleepBleeps launch the Suzy Snooze on Kickstarter Suzy Snooze, which launches today on Kickstarter, is the latest in the BleepBleeps line of cute, connected devices that aim to make parenting easier. The device is an all-in-one baby monitor, sleep...
Posted by: Benjamin Hiorns
The London-based visual effects shop Framestore has unveiled their latest large-scale, outdoor data visualisation project for leading investment bank Morgan Stanley. Working alongside Morgan Stanley and creative partners Bloomberg, the Labs team has...
Posted by: Creativepool Editorial
In order to raise awareness about the serious dangers of smoking on 'World No Tobacco Day', the global anti-smoking charity QUIT have teamed up with M&C Saatchi to create an integrated social media campaign which uses the micro-video site Vine to...
Posted by: Benjamin Hiorns
Leo Burnett London have used the world famous Piccadilly Circus to give “Power to the people” in an ambitious new marketing stunt for McDonald's. The globally popular fast food brand is giving Londoners and tourists alike the chance to...
Posted by: Benjamin Hiorns
The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...
Posted by: Creativepool
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
How do you livestream the Perseverance Mars 2020 mission from NASA as it happens, to the big screens in Piccadilly Circus? If it sounds like a daunting task, rest assured that it is. According to Ocean Outdoor, such feat was never attempted before -...
Posted by: Creativepool Editorial
2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...
Posted by: Creativepool Editorial
While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...
Posted by: Creativepool Editorial
Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...
Posted by: Benjamin Hiorns
Uber and NASA to launch flying taxis in LA by 2020 Uber has partnered with NASA to develop an on-demand electric aircraft taxi service, which is scheduled to begin flights in Los Angeles in three years time. Speaking at a Web Summit in Lisbon last...
Posted by: Creativepool Editorial
Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...
Posted by: Creativepool Editorial
Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...
Posted by: Creativepool Editorial
Droga5 London - Glenmorangie Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...
Posted by: Creativepool Editorial
Wieden+Kennedy - Nike Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
Made, a new breed of online retailer for the consumer furniture and interiors market, are disrupting the way we look at design at accessible prices. We were excited to see Made make an appearance to designjunction with their partnership with...
Posted by: Alexandra Schott
In partnership with our friends at Uber and SUITCASE Magazine, we are launching #BackseatArt across six UK cities to showcase local artists. This week, cars in London, Manchester, Leeds, Sheffield, Birmingham and Newcastle will contain limited...
Posted by: Creativepool
28 March 2013 was a big day for the British creative industries. It was the day that saw the birth of an important new national initiative - Create Britain - to promote and celebrate homegrown creative talent in all its original and talented...
Posted by: Creativepool
When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...
Posted by: Benjamin Hiorns
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial
The Lucent building at Piccadilly Circus has been recently renovated, and now boasts a giant steel sculpture on one of its walls that’s been turning heads and claiming hearts for almost a month now. It’s a truly unique sculpture that...
Posted by: Benjamin Hiorns
Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...
Posted by: Creativepool Editorial
While 2023 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world’s most elite organizers are preparing to...
Posted by: The Darnell Works Agency
Christmas. Love it or hate it, it’s impossible to ignore and it seems to arrive a little earlier every year. I noticed myself Christmas lights being erected in my hometown a full week before even Halloween. Just a decade ago, this would have...
Posted by: Benjamin Hiorns
With Brand Purpose back on the agenda for debate, I thought I’d finally get round to telling everyone you’re doing it wrong, using the purist’s example of a Purpose led brand to make my case. Death Cigarettes. The term...
Posted by: Whistlejacket
Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...
Posted by: Creativepool Editorial
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
Great Guns’ director Duncan Christie collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of ‘The Chemo Show’, a spot that demonstrates how spirit raising interactions can lighten the tiring monotony...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...
Posted by: Creativepool Editorial
Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...
Posted by: Creativepool Editorial
This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...
Posted by: Creativepool Editorial