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Technology

Snapchat CEO Evan Spiegel in low-budget YouTube shock

Snapchat founder Evan Spiegel seems to be everywhere at the moment. Most recently (and kind of inexplicably) in a video posted to Snapchat’s official YouTube page yesterday. He’s there to tell the world what it is the app does. Never mind...

Posted by: Creativepool Editorial
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Advertising

Snapchat move into the advertising game stateside

Over the weekend, popular picture messaging service Snapchat (which has been in the news of late due to the recent server hacks dubbed “The Snappening” by opportunistic perverts everywhere) revealed its first ads for US users, a move that...

Posted by: Benjamin Hiorns
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Advertising

These brands got high for 4/20

Easily one of the most bizarre, unofficial public holidays in recent memory, 4/20 (so called because the Americans can't seem to make their dates make sense) came and went and no doubt millions of hemp enthusiasts across the western world got stoned...

Posted by: Creativepool Editorial
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Advertising

Agency of the Week: BBDO

Clemenger BBDO Melbourne help young women face their fears Clemenger BBDO have teamed up with feminine health brand Libra to launch a platform that helps young women learn how to deal with the things that hold them back. The campaign will launch...

Posted by: Creativepool Editorial
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Social Media

Snapchat shares plummet after disastrous debut

Last night, shares in the boldly named Snap, the parent company of the snap-happy social media picture sharing titan Snapchat, fell by almost a quarter after the app reported significant losses and poor user growth. The company's first results as a...

Posted by: Benjamin Hiorns
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Social Media

BETC and ibis launch the Sleepathon via Snapchat

The ibis, ibis Styles and ibis budget brands continue to develop their youth communication by opening the @ibishotels Snapchat account. To celebrate the launch, the hotel brand has created Sleepathon by ibis; a quirky, innovative digital operation...

Posted by: Creativepool Editorial
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Features

Is the future vertical? How portrait formats are changing creative

From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...

Posted by: The Flash Pack
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Features

Behind the Idea - Fixing a cultural defect

A powerful campaign from TBWA\Helsinki for iconic Finnish media brand Demi features powerful images of young people looking in the mirror and seeing things they think should be improved in their reflection. Problems with self-esteem and...

Posted by: Creativepool Editorial
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Technology

CES 2020: Our Top Tech Picks

Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...

Posted by: The Flash Pack
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Advertising

Holidays Are Coming as Coke launches biggest ever Christmas campaign

While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...

Posted by: Creativepool Editorial
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Advertising

McDonald’s taps into hype culture for spicy McNuggets drop

We’ve all seen the cringey ads for millennial fashion brands like boohoo and Jameson Carter, but there's a hot new name in town. McDonald’s has ‘launched’ a fake fashion brand to promote its limited edition Spicy Chicken...

Posted by: Creativepool Editorial
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Features

3 things that will shape the future of ecommerce

It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...

Posted by: Creativepool Editorial
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Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
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Features

New Blood winners predict the future of creativity

As one of the world’s largest student competitions, the D&AD New Blood Awards represent the best emerging creative talent from around the globe. Year on year, the winning work signals a promising, exciting future for our industry, so off the...

Posted by: D&AD
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Careers

A quick one on social media marketing

Social Media advertising is still one of the most underpriced and efficient ways to market your brand or business to your customers. Unfortunately, many clients are spending the smallest fraction of ad dollars on it. It's up to us as advertisers to...

Posted by: Kevin Forister
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Trends

Life in the living room: Why TV still matters in 2019

- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...

Posted by: Creativepool Editorial
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Trends

Five social media trends for 2019

Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...

Posted by: If Agency
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Features

Unboxing unboxing

How packaging can drive sales and build advocacy at the heart of the unboxing experience. If you haven’t seen or heard about the unboxing trend consuming the internet then you’d better crawl out from behind that pile of plain cardboard...

Posted by: The Space Creative
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Awards

'Nothing Beats a Londoner' redefined social media at Cannes Lions

USUALLY when you try something for the first time, there’s a blueprint to work from; a past precedent, background or experience to guide you along the way. We the jury of the inaugural Social & Influence category at Cannes Lions had no such...

Posted by: Anthony Svirskis
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Features

The movers and shakers of Cannes Lions 2018

The French Riviera sets the backdrop for Cannes Lions, the global event that rewards those working in the creative industries. The big hitters from advertising, music, digital and film will flock to the 65th incarnation of the sought-after creative...

Posted by: Lobster
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Advertising

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial

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