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Inspiration

A world without freelancers?

Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...

Posted by: Mighty Giant
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Inspiration

Ads that made history: "April 22"

It was 18th January, 1970, when The New York Times ran a full-page ad to announce “A national day of environmental education.” Interestingly, that day would be several months down the line: April 22. Earth Day. That’s right -...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow one of the fiercest female illustrators in the game

To mark the end of Women’s History Month, we’re getting to know the illustrator, artists and graphic designer Lucie Corbasson, known professionally as Lucie Louxor. Lucie has been working as a freelance designer for just over four years...

Posted by: Creativepool Editorial
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Features

Global creative calendar: April 2022

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Inspiration

The age of beauty: tackling the industry’s diversity blind spot

A fixation on youth is endemic in advertising, with the fetishisation of bleached blonde locks, smooth bronzed skin and chiseled jawlines almost as old as the medium itself. But while there have been great strides made in recent years to diversify...

Posted by: Creativepool Editorial
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Inspiration

The campaign that encourages women to touch themselves up | #BehindTheIdea

Nearly two thirds (64%) of women aged 18-35 years old are not checking their chests regularly every month but 1 in 7 women are affected by breast cancer in their lifetime. Superdrug has taken matters into its own hands and launched a new unique...

Posted by: Creativepool Editorial
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Inspiration

How one global photography competition found the beauty in concrete

The Global Cement and Concrete Association (GCCA) has today announced the winners of its ‘Concrete in Life 2021’ global photography competition, which celebrates the beauty, importance, and sustainability of concrete - the most widely...

Posted by: Creativepool Editorial
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Inspiration

Is Brandalism a movement? An art project? Or just a very naughty boy?

Buzzwords might be a vague irritation in many circles but for creatives, they are a little more important than that. These words are how we contextualise trends and explain to our cohorts what is inspiring us. It’s how we reduce a complex idea...

Posted by: Benjamin Hiorns
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Inspiration

Opening the gate and walking through walls | #CompanySpotlight

“Even the smallest of gates is more powerful than the tallest of walls” This is how The Gate introduces themselves and it’s quite the introduction. While they’re technically only 5 years young, they fancy themselves as an...

Posted by: Creativepool Editorial
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Features

Other Pot Noodle brands are not available

Last week, Peter 'Snakebite' Wright sensationally won the PDC World Darts Championship title for the second time in an epic comeback. With his iconic hair, Wright is a real character, so it may not come as a complete surprise that instead of cracking...

Posted by: The 10 Group
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Inspiration

A Cambrian Explosion of innovation and creativity

In geological terms, time moves rather slowly. For the first 4 billion years, life on Earth evolved at a subdued, glacial pace. Until, during a relatively short period of accelerated development about 500 million years ago, an unparalleled variety of...

Posted by: Creativepool Editorial
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Leaders

Blockchain: Solving the media and advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....

Posted by: The PR Boutique
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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten

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