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Leaders

Nintendo announce Universal Theme Park and Legend of Zelda Escape Room!

Video games and theme parks are two of my lifelong passions, so to say that the concept of the two coming together would something of a dream come true for yours truly might actually be an understatement. As if taking a page directly from the dream...

Posted by: Benjamin Hiorns
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Leaders

AKQA to revolutionise 'Mobile Experience' at Universal Orlando

AKQA has managed to retain its Audi digital business following a lengthy review process. Audi is also currently looking for a separate agency entirely to handle its social media business, as the company looks to further modernise its marketing...

Posted by: Benjamin Hiorns
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Leaders

Joseph Gordon-Levitt supports the National Parks

The North American National Park Service (as so lovingly portrayed on the sadly now defunct sitcom “Parks & Recreation") has teamed up with the National Park Foundation and Dark Knight Rises actor Joseph Gordon-Levitt's collaborative online...

Posted by: Creativepool Editorial
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Leaders

Super Bowl Ads 2018

Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

Super Nintendo Land: Mario kart, leaked plans and patents

Anyone who has ever cursed the name of a blue shell or screamed bloody murder at a well placed banana peel will undoubtedly be planning a trip to Japan at some point in the near future. I'm referring, of course, to the Nintendo theme park currently...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

AB - Exeter University Leading South West digital marketing agency, AB, has formed a new partnership with Exeter University, which will see the agency help to deliver two digital marketing courses to the next generation of marketers. A total of 130...

Posted by: Creativepool Editorial
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Leaders

A Short History of Guinness World Records Day

Happy Guinness World Records Day! Launched to celebrate the day the Guinness World Records book sold its 100 millionth copy, the 12th annual GWR Day will see upwards of 600,000 people around the world attempting to secure their place in the history...

Posted by: Guinness World Records
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Leaders

Top Account Wins and Acquisitions of the Week

Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MeringCarson This week, MeringCarson, the advertising agency focused on brands, companies and organisations who are in the business of experiences - destinations, products, entertainment, and social movements, announced the promotion of two long...

Posted by: Creativepool Editorial
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Leaders

Brands, it's time to address the UK's widening inequality gap

The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...

Posted by: Creativepool Editorial
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Features

LGBTQ+ representation deserves more than a yearly nudge

Stonewall’s legacy lives on today. Peaceful marches of Gay Pride movements all around the world, from Europe to the US and beyond, echo the days of riots and violence which erupted at the dawn of the Seventies. The LGBTQ+ community has come a...

Posted by: Antonino Lupo
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Leaders

How to design with empathy and inclusion

Inclusive design. We double-dare you to find a more relevant term or concept today. With a globalised world and countless opportunities to reach all kinds of niches and communities around the planet, designing for your own needs is just another...

Posted by: Creativepool Editorial
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Inspiration

The Top 10 most exciting illustrators

Taking inspiration from the abstract, the surreal, the bold, the colourful and the iconic, this collection of the best illustrators around should provide some much-needed inspiration for those of you struggling with self-isolation. Who are the top...

Posted by: Benjamin Hiorns
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Member Spotlight: Perou's Piercing Photography

Anarchic bonfire nights don’t come up often in modern civilisation, but they are said to ignite sparks of creativity in willing minds. Mr Perou’s photography has secured a special place in our hearts since we first laid eyes on it, crisp...

Posted by: Creativepool Editorial
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Inspiration

Member spotlight - The fantastical floral fancies of Jessica Crawford

When you catch a glimpse of Jessica Crawford’s work, the first word that often comes to mind is “floral.” Indeed, so much of her work revolves around the natural beauty of flowers and fauna and it’s this aesthetic that has...

Posted by: Creativepool Editorial
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Workshop

What is the difference between web development and web design?

Anyone looking for a new website or to redesign an existing one will have likely at some point been confused by the terms "web development" and "web design." Even if you thought you had an idea what they were about, the lines can become so blurred...

Posted by: Cefar
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Leaders

Colour - It's Personal (using orange in graphic design)

In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...

Posted by: Alan
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Industry

Global creative calendar: February 2020

SXSW launched 33 years ago in Austin, Texas, USA. Next month, over 150,000 people will convene there once again to redefine the cutting-edge in interactive, film, music and culture, focusing on trends like: AI; Academic Assessment and Accountability;...

Posted by: The Darnell Works Agency
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Leaders

Renault Clio's love story takes place across three decades

A new spot for the All-New Renault Clio follows a beautiful love story 30 years in the making as the car’s various versions remain an ever present. Created by Publicis-Poke, the spot is set to the iconic Oasis’ track Wonderwall and...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Rebranding the Rugby World Cup

The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Why Cadbury is lost for words

Last month, Cadbury launched a campaign with Age UK to raise awareness about the issue of loneliness amongst older people and encourage the nation to get involved by 'donating their words'. This week, the latest stage of the work was unveiled with...

Posted by: Creativepool Editorial

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