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Workshop

Branding Expertise – A Creative skill in demand

We caught up with Michael Smith, Creative Director and co-owner of Clout Branding with a background in brand design. We found out about his career journey so far, asked for a few hints and tips to grow and gain this expertise and we also asked what...

Posted by: ADLIB
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Leaders

Elton John: The Cut winners announced at Cannes Film Festival

The winners of the Elton John: The Cut music video contest have been revealed at the Cannes Film Festival. The talent competition called for young filmmakers to create the first official music videos for three of Elton John and Bernie Taupin’s...

Posted by: Creativepool Editorial
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Leaders

Clerkenwell Design Week: A must-see shortlist

The Clerkenwell Design Week kicks off today (May 23) and runs until Thursday (25). Whilst there is far too much to cover in one article (we'll be running a more comprehensive trends piece at the end of the week), we thought we'd highlight 10 of the...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Booze, biscuits and other stories

BrandOpus - Hall & Woodhouse Badger BrandOpus has designed a unique Collector’s Edition bottle for Hall & Woodhouse’s signature brew Badger, which has picked up a coveted D&AD Graphite pencil. The extraordinary bottle is a realisation of...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Powerful portraits with Stanley Chow

Stanley Chow’s bold portraits and illustrations are internationally recognised on the covers of The New York Times and The New Yorker, used for clients including Saatchi & Saatchi, and have even caught the attention of bands such as The White...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: The Snap UK General Election

When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....

Posted by: Benjamin Hiorns
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Leaders

Top Stories from the Wearable Technology Show 2017

Nimb ring doubles as a panic alarm The Nimb Ring hides a panic button that sends an alert to friends and emergency services if the wearer is in trouble. The button is concealed in the underside of the ring, which otherwise resembles a normal piece...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Quorn, Hellmann's, and Vocation Brewery

WPA Pinfold - Harvey's Brewery WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...

Posted by: Creativepool Editorial
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Leaders

360i and Carat virtually launch Oreo cookies into space with Google Earth

Mondelez’s Oreo cookie brand has rolled out a rather ambitious (at least in terms of concept) mobile game that allows fans of the chocolate snack to launch Oreos into space and watch them fall into glasses of milk all over the world. The idea...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
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Leaders

Apple App Store raise price of all apps by 25% because of Brexit

With the post-Brexit pound plummeting faster than Donald Trump's approval rating, Apple have decided to set a terrifying precedent in the tech community by raising the price of all apps in the UK by 25%. In real terms, this means an app that used to...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: WeTransfer drop the transfer and other stories...

Bold Monday - WeTransfer Online file sharing service WeTransfer has unveiled a bold redesign of its identity, logo and website, which includes the rater severe step of removing the “Transfer” from the brand name. This is the first...

Posted by: Creativepool Editorial
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Leaders

McCann London launches ‘Open Hour’ initiative

McCann London has launched a new initiative which aims to diversify its next generation of employees by encouraging a broader spectrum of prospective candidates to consider a career in advertising. “Open Hour” is a weekly hour-long...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

McCann London - Subway Subway is releasing a new festive campaign to celebrate its limited edition new sub sandwich, the “Festive Feast,” which is packed with turkey, sausage, bacon, and cranberry sauce. The ad, created by McCann London,...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Our type of studio: Klim Type Foundry

Since releasing his first retail typeface, Feijoa, in 2007, Kris Sowersby, Klim Type Foundry’s founder has received numerous awards and accolades including: a Certificate of Excellence from the New York Type Directors Club; being accepted as a...

Posted by: Kate Lewin
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Leaders

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Leaders

London Design Festival: 10 Must-See Events

The annual London Design Festival has become one of the most expansive and impressive celebrations of design in the world, with hundreds of things to do and see. The festival kicked off in earnest over the weekend, and it's certainly hit the ground...

Posted by: Creativepool Editorial
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Leaders

Art Exchange unlocks the art world by uniting art, tech and business

Art Exchange, a new art event featuring a range of exhibitions and talks fusing the worlds of art, tech and business is launching in London this month. The aim of the event is to show how art can help companies and individuals adapt and prosper, in...

Posted by: Creativepool Editorial
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Leaders

WPP aquire Linkpulse in Norway & partner with The Corpus in the UK

WPP announced this week that Plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. Based in Oslo, Linkpulse works with...

Posted by: Creativepool Editorial
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Workshop

The Number 2.1 - Let’s Not Live-Stream On Social?

As someone who works in innovation and talks about it a lot, I love new technology and trends. With the rise (and quick fall) of live streaming apps like Meerkat, we tend to get caught up in the hype and noise, thinking live streaming Is the...

Posted by: Tom Sharman
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Leaders

Lovefone turn abandoned London phone boxes into mobile repair shops

The UK's classic red phone boxes are being repurposed for a more contemporary need: mobile handset repairs. The British company Lovefone, which has repurposed thousands of phone boxes over the last few years, is opening the world's tiniest repair...

Posted by: Creativepool Editorial
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Leaders

Mestic: Jalila Essaïdi creates a biotextile collection out of manure

Jalila Essaïdi, a 35-year-old Eindhoven designer and entrepreneur, has found an answer to the manure problem in her ongoing search for solutions to major social issues. She has developed a revolutionary technology, which effectively transforms...

Posted by: Creativepool Editorial
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Leaders

Victoria 'Posh Spice' Beckham endorses Spice Girls spoof Project Everyone

In September 2016, World Leaders will mark the first anniversary of the adoption of the Sustainable Development Goals; a plan to end poverty, fix climate change and address inequalities over the next 15 years. Issues like quality education, an end to...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Getting text heavy with Andrei Robu

Andrei Robu is a designer and artist who focuses on experimental typography. With over 15 years of experience as a brand designer, Robu has worked with many big names including Bloomberg, Nike Jordan, Wired, ESPN, The Golden Globes and Visa. His work...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: From Domino's to Tokyo 2020

JKR - Domino's I love me some Domino's Pizza, but have always considered their box designs to be a little on the plain side, especially when compared to competing brands. JKR obviously agree, as the consultancy has decided to go big with their...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Aston Villa to Oi!

Wolff Olins - Oi! Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...

Posted by: Creativepool Editorial

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