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Inspiration

Album covers located on Street View

The Guardian have been delving into the amazing world of Google Street View of late, and have been coming up with some clever uses for the world's most detailed map. Last month they placed famous artworks from around the world back in their original...

Posted by: Jessica Hazel
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Leaders

Taylor Herring unleash a Giant Robot Hamster on the streets of London

I'm rarely one to be impressed or amused by self-knowingly quirky gimmicks, but Taylor Herring have taken the art of the advertising stunt to a completely random and wonderfully bold place with this latest creative stunt for Kwik Fit. I'm referring,...

Posted by: Benjamin Hiorns
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Leaders

Cheil London help the Women's Equality Party reclaim the streets

Cheil London has created a campaign for the Women’s Equality Party (WE) to highlight and illustrate the rise in rape and sexual violence against women in the capital, and mark the Million Women Rise march across London, which took place over...

Posted by: Creativepool Editorial
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Leaders

Geometry Global take to the streets for London youth

Just under a month after being appointed as the agency of record for The Mayor's Fund for London, Geometry Global London sent their employees out on the streets last week as part of the ambitious “Penny for London” scheme, which is...

Posted by: Creativepool Editorial
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Leaders

AMV BBDO take the playground to the streets

A clever new outdoor campaign from AMV BBDO for the V&A Museum of Childhood reimagines the Tower Hamlets borough in London's east end as one gigantic playground. Running throughout this week, the campaign promotes the museum which houses a vast...

Posted by: Creativepool Editorial
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Inspiration

Punk and Progress - Why Rebellion Fosters Innovation

In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...

Posted by: Marc Posch
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Inspiration

Oxfam’s ambitious first TV campaign in almost a decade #BehindTheIdea

Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...

Posted by: Creativepool Editorial
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Features

Mischief Mode: How a new era of absurdity is reshaping the social web

Over the past year, it’s been hard not to notice some pretty spectacular and bizarre advertising-stunts - from Maybelline’s mascara brush on the front of tube trains to Jacquemus bags cruising the streets of Paris. The surge in AI...

Posted by: Creativepool Editorial
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Inspiration

A.I. Will Save Us.

I am not a robot. Just to be clear before we start- I can spot lampposts in any picture. It’s getting harder to tell though isn’t it and the march of the robots that AI has caused has sent creatives running into the streets in a Black Monday,...

Posted by: Tony Pipes
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Features

Is Amsterdam’s anti-Brit ad campaign a step too far for Nimbyism?

Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...

Posted by: Benjamin Hiorns
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Features

Valentine’s Day 2023 – The ads we’ve fallen in love with this year

How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...

Posted by: Benjamin Hiorns
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Inspiration

Mapping the (in)equity of space in New York | #BehindTheIdea

Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...

Posted by: Creativepool Editorial
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Inspiration

Sending love to the Tin Man this Christmas | #BehindTheIdea

An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...

Posted by: Creativepool Editorial
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Features

Christmas 2022: The best of a bad bunch | #HolidayMonth

As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...

Posted by: Creativepool Editorial
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Inspiration

The new vanilla (or 'How Trends Work')

Well, there’s a thing. A few articles up (the one about yellow) I made a rather tongue-in-check prediction about ‘next years colour’ and yesterday afternoon what drops into my inbox? “Colour of the Year 2023 - Wild...

Posted by: Richard
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Inspiration

Capturing live music magic with Jonny Nolan | #MemberSpotlight

Jonny Nolan is a music and portrait photographer based in Bristol and Chester. As a music photographer, he as been lucky enough to shoot the likes of Arlo Parks, Royal Blood, Idles, beabadoobee, The Kaiser Chiefs and The Streets among many...

Posted by: Creativepool Editorial
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Features

Jobfishing - The fake design agency that catfished 52 creatives

Everyone loves a good con story. You only have to see the success of the recent Anna Sorokin drama and Tinder Swindler documentary on Netflix to see how infatuated we all are with the seedy inner-workings of a good long con. But the latest big con...

Posted by: Benjamin Hiorns
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Leaders

A conversation about IceCream, Hobbies & WH Smith...

Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...

Posted by: Simon Manchipp
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Inspiration

The importance of being modest | #MemberSpotlight

There is a great deal of stuff one can learn by simply travelling around the world. Demian Campos is the Founder & CCO of creative and advertising agency WINGS, and he has travelled far and wide to occupy a number of creative positions in the...

Posted by: Creativepool Editorial
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Features

Can creativity change the world?

How can creatives change the world? We are just about coming out of a society-shattering pandemic, one that brought a cataclysmic series of changes into our daily habits. With the gap between consumers and brands now shrinking by the day, the...

Posted by: Antonino Lupo
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Features

The role of Adland in the climate crisis

It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...

Posted by: Antonino Lupo
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Leaders

From Space Monkeys to ITV Creative with ECD Tony Pipes

Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...

Posted by: Creativepool Editorial
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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo

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