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Inspiration

Album covers located on Street View

The Guardian have been delving into the amazing world of Google Street View of late, and have been coming up with some clever uses for the world's most detailed map. Last month they placed famous artworks from around the world back in their original...

Posted by: Jessica Hazel
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Leaders

Mobile World Congress 2019: A virgin's view

As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...

Posted by: Matt Box
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Leaders

A giant interactive street light shines on London Design Festival

Industrial designer Samuel Wilkinson has created an intriguing 4.5 metre tall street light made of 1,500 glass crystal lenses as part of the upcoming London Design Festival. The opulently named “Ommatidium” (the name apparently comes from...

Posted by: Creativepool Editorial
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Features

A view on the next ten years in Experience Marketing

You could say that after this year, only a fool would attempt to predict anything about the future. But, foolhardy or not, we can look at the direction of travel of the biggest drivers of change and make some inferences from that. After all, as Bill...

Posted by: Imagination
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Inspiration

Threefold Films' holistic view of production - #CompanySpotlight

When Covid-19 hit, production (even more than most) was brought down to its knees and forced to adapt or die. Be it with a pivot to remote filming or animation, there was a strong push towards new and fresh ways to do production - and companies such...

Posted by: Creativepool Editorial
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Leaders

Three ways retail psychology can help save the high-street

The consumer sales landscape has been in a state of flux for some time with almost weekly news stories of store closures, losses, and the death of the high street becoming the norm. Hopes were riding on strong Black Friday and Christmas sales over...

Posted by: Creativepool Editorial
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Leaders

How tech influences the way we view conflict

November 11 2018 marked the 100th Armistice Day since the end of World War I (WWI). It struck me how - despite all being tragic - most wars and conflicts have quite a different ‘feel’ in the public psyche. I think a significant part of...

Posted by: Rob Pratt
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Leaders

21st Century Women: An alternative view of Cannes 2017

As this year’s Festival of Creativity draws to a close, it’s safe to say that Cannes 2017 has been predictably unpredictable. From a semen testing app scooping a Grand Prix, through to the epic 17-minute film triumph from, of all brands,...

Posted by: House 337
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Leaders

New Google Mountain View Campus might not be built by robots

Google is everywhere, and it would be incredibly easy to wax cynical about the tech giant and its apparent goal to monopolise the tech industry, social media and the internet, but honestly, Google's rampant domination has never, personally at leat,...

Posted by: Benjamin Hiorns
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Leaders

Accessible VR from Google’s Daydream View VR headset

Yesterday at the much anticipated Made by Google event, via a live stream Google finally announced Daydream View, their new $79 VR headset. This forms part of Google’s new hardware positioning, Made by Google, which offers phones, virtual reality...

Posted by: Visualise
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Leaders

Street Art takes over the Redsand Sea Forts

An ambitious project is being launched which will see street artists and illustrators painting the Redsand Sea Forts just off the east coast of England. The sea forts are located in a cluster eight miles north of Whitstable off the Kent coast, and...

Posted by: Creativepool Editorial
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Inspiration

24 Days of Lever Street: Manchester's Giant Advent Calendar

Think you’re too old for advent calendars? Feeling like a bit of a scrooge? Bored of being forced to consume tiny pieces of molded chocolate on a daily basis (stay with me)… well this might just be for you! Manchester-based agency True...

Posted by: Michelle Collier
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DLKW Lowe announces milestone move to Old Street

We can happily confirm that we are relocating to an old carpet factory in Shoreditch, 37-45 City Road, London EC1Y 1AT. We will be in by the end of 2015. The 46,000-sqft office will comprise all Mullen Lowe Group UK agencies including ad agency DLKW...

Posted by: MullenLowe London
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Inspiration

Get to grips with Tel Aviv's street art scene

Meshuna Gallery, in Tel Aviv, is run by Oren Fischer and Anton Avramov. A cross-between a studio space and exhibition space, they show the work of mainly upcoming street artists. Fitting for their graffiti scrawled location in Florentin. The space,...

Posted by: Creativepool Editorial
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Inspiration

Solar street furniture: the what, where and how

Four years ago, I wrote an article about a small Belgrade-based technology company called Strawberry Energy and their ingenious innovation, the Strawberry Tree - a public solar-powered mobile device charging station that popped up for the first time...

Posted by: Ashley Morrison
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Beagle Street release the Pounds

In a stunt not a million miles away from the KLF's infamous million pound burn-off (though far less aggressive), the online life insurance provider Beagle Street let loose 500 paper dogs in London yesterday (March 25), each made with £10 notes....

Posted by: Creativepool Editorial
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Leaders

Downing Street gets lit up!

Over the last weekend, tourists and passers by might have noticed the front door of number 10 downing street, the residence of Prime Minister David Cameron, looked a little different than usual. Specifically, that it's usually blank, black face had...

Posted by: Creativepool Editorial
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Leaders

YouTube celebrate digitisation of Old Street EC1 Roundabout

London's Old Street EC1 Roundabout has recently been brought kicking and screaming into the 21st century with a state-of-the-art, four-screen digital billboard. To celebrate this digitisation, a YouTube ad campaign has been launched to raise...

Posted by: Benjamin Hiorns
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Leaders

Bulletproof moves to 10 Bedford Street

After 10 fulfilling years at our offices in Shelton Street, Bulletproof has moved - to 10 Bedford Street in Covent Garden. Following an extensive search in central London, the Bedford Street office was the firm winner offering Bulletproof both space...

Posted by: Bulletproof
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Leaders

Not on the High Street appoints WCRS after 5-way pitch

Not on the High Street has appointed WCRS as its new creative agency after a five-way creative pitch. WCRS will be responsible for creating a new brand platform that will be marketed across all marketing channels as Notonthehighstreet seeks to build...

Posted by: House 337
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Leaders

Window wars. Who is winning the Christmas battle of Oxford Street?

Christmas is rather a competitive activity, isn't it? From those rather ghastly households attempting to out-decorate their neighbours by festooning their brickwork with flashing reindeer, to the restaurants fighting to see who can charge the most...

Posted by: Magnus Shaw
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Features

Is this how recruiters view your work?

When I first starting out as a junior copywriter I went along to the D&AD workshops that were being held in various London ad agencies. These evenings were great for anyone who wanted to start out as a copywriter or art director because you could...

Posted by: John Fountain
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Inspiration

Menno Aden's light bulb view

Rooms devoid of humans take on a life of their own under the watchful gaze of Menno Aden's camera, situated in the same position as a lightbulb, casting light and maintaining a unique perspective on a space. Photobooths, shops, bedrooms and lifts...

Posted by: Jessica Hazel
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Features

High anxiety on the high street. What is the future of retail?

References to the 'high-street' in political and sociological debate have been frequent for well over a decade now. Sadly, mentioning a problem frequently doesn't bring solutions. Many towns are plagued by empty retail units on their central...

Posted by: Magnus Shaw
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Leaders

Welcome to the future. 3D printing comes to the high street.

"Any sufficiently advanced technology is indistinguishable from magic." Arthur C Clarke When I was a nipper, I'd watch Star Trek and pretty much take it for granted that I was seeing an accurate portrayal of the future. I'm quite an old bloke now,...

Posted by: Magnus Shaw
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Features

5 minutes with... Wesley Brelsford - Creative Lead at View Creative

"View Creative is located in Rhos on Sea, a small town in North Wales so our clients are based across Wales and the UK. As much as we work on big jobs, a lot of the time, we haven't forgotten how to work small. Our clients are as large as the Royal...

Posted by: Creativepool

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