Displaying 1 - 36 of 242 results
by Magnus Shaw For the advertising sector The Olympic Games are less about running, jumping and cycling - and more about the infamous copyright clampdown on certain words and branding devices. Those tussles have been well-covered on Creativepool and...
Posted by: Creativepool
Engine Creative recently launched a new campaign for Green Flag which acts as a pastiche of real-life competitive events. The idea is to show the lengths garages will go in order to join the Green Flag network, reinforcing the new brand positioning:...
Posted by: Creativepool Editorial
These medals designed by Philippe Starck split into four pieces, allowing winning Olympic athletes to share their success with their families, friends or fellow athletes. Having previously designed the Olympic Torch in 1992, Starck was asked to...
Posted by: Creativepool Editorial
Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean Outdoor has scheduled the...
Posted by: Creativepool Editorial
Getty Images has announced the launch of an immersive new website experience with an emphasis on engagement and an easy consumer-centric navigation. Designed with fans of great imagery in mind, this new website and mobile experience is aimed at the...
Posted by: Creativepool Editorial
Last friday night at the opening ceremony of the 2016 Olympic Games in Rio, ten elite athletes walked out in front of a global audience of over a billion sports fans and got a well deserved standing ovation! These were not just exceptional athletes,...
Posted by: Creativepool Editorial
RKCR/Y&R has launched this year’s campaign for the BBC’s coverage of the Rio 2016 Olympic Games in August, with a campaign that aims to excite, inform and inspire ahead of this year’s spectacle. The work will also be coupled with...
Posted by: Creativepool Editorial
The 2016 Olympic torch was revealed this week by São Paulo studio Chelles & Hayashi ahead of next year's games in Rio de Janeiro. The agency created a recycled aluminium torch design, which expands vertically when it comes into contact with the...
Posted by: Creativepool Editorial
by Jessica Hazel I didn't think I was going to like the Olympics once the opening ceremony had finished. I'm not really a sporty person you see. Like most of us creative folk, I have always favoured splashing paint about rather than swimming pool...
Posted by: Creativepool
by Magnus Shaw Yesterday, all the blood, sweat and tears came to a shuddering climax. The London Olympic Games 2012 kicked off with a women's football match and a resounding blunder. Confusing one flag for another must be very easy to do. So many...
Posted by: Creativepool
by Magnus Shaw In Britain, we love sports. We also adore a bit of patriotic tub thumping. Combine the two and the excitement is almost unbearable. I'm talking about the Olympics, of course. Within a matter of weeks, billions of pounds worth of...
Posted by: Creativepool
by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...
Posted by: Creativepool
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...
Posted by: Creativepool Editorial
For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...
Posted by: Lysle Wickersham
Tell us a bit about your role! Is there a “typical” day? I am part of the Retail Experience(RX) leadership team at VCCP, alongside Rob Sellers, Steph Thomas and Stephen Renou and am responsible for the creative output, working on clients...
Posted by: Creativepool Editorial
Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. They work with global agencies and brands to create...
Posted by: Creativepool Editorial
It’s been ten years since the Olympics and the Paralympics came to London and completely changed the way I felt about my country for a few months. You see, I’ve never been much of a patriot and am of the firm opinion that nationalism is a...
Posted by: Benjamin Hiorns
It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...
Posted by: Antonino Lupo
A global pandemic makes history in many ways. One is by introducing unprecedented changes in the basic mechanisms of society; another one is by revolutionising the job market. With remote working becoming a widespread reality, there has been a...
Posted by: Creativepool Editorial
Working at the intersection of different timezones, John Brash is a brilliant entrepreneur and the Founder & CEO of Brash agency. But few will know and realise how important his early steps were in the overall development of his career. According to...
Posted by: Creativepool Editorial
DMG group creative director Birger Linke believes you can never run out of problems to solve. And that is the primest of fuels for creativity. Birger admits he would probably be a pilot if he hadn't chosen to follow his heart and dive into graphic...
Posted by: Creativepool Editorial
Low-skill roles can teach you a lot and leave you with tons of insights. One key takeout is definitely how to hate low-skill roles with a passion. Nick Lawton was lucky enough to do some cold-calling in London some time after uni, and that made him...
Posted by: Creativepool Editorial
You may agree to disagree, but digital skills have never been more relevant than they are today. The COVID pandemic has shown us all how important it is to stay up to date with modern technologies, cultivating digital skills that we all can use...
Posted by: Creativepool Editorial
2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all their home games at the national stadium, we are likely to see the onset of a football fever unseen since...
Posted by: Posterscope
Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...
Posted by: Creativepool Editorial
Illustration is one of the oldest skills in the creative toolbox and it’s truly incredible what the latest generations are able to achieve with the medium through a combination of traditional techniques and cutting-edge technology. Jhonny...
Posted by: Benjamin Hiorns
Charis Tsevis’ personality is as complex as his art. Having grown up in Athens, he’s developed a passion and appreciation for different cultures which has influenced the way he works. “I’m a dedicated scholar of gestalt...
Posted by: Creativepool Editorial
In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...
Posted by: Creativepool Editorial
The Committee for the Paris 2024 Olympic and Paralympic Games has unveiled its vision for the event through a campaign created by agency Buzzman. Entitled Sport Can Change Everything, the lead film is a collective call to push limits and get...
Posted by: Creativepool Editorial
Arnold steps down at AMV Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO. Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...
Posted by: Creativepool Editorial
As photographer/director Simon Frederick peers down the stairway overlooking his current exhibition at the National Portrait Gallery, it’s a significant moment. Black is the New Black features 30 prominent black personalities from the worlds...
Posted by: Ryan Watson
Saatchi & Saatchi London taps 72andSunny ECD Saatchi & Saatchi London has hired the former ECD of 72andSunny New York to be its new chief creative officer. Guillermo Vega will join the agency on October 1 following the departure of Andy Jex, who...
Posted by: Creativepool Editorial
Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...
Posted by: Creativepool Editorial
Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...
Posted by: Creativepool Editorial
72andSunny - Trojan Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...
Posted by: Creativepool Editorial