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Leaders

Designers light up the Thames for Illuminated River competition

Six shortlisted proposals have been unveiled for the Illuminated River design competition, which has seen 17 London bridges between Albert and Tower bridge lit up as part of a permanent light installation. Designs by six international teams,...

Posted by: Creativepool Editorial
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Leaders

J.Walter Thompson bring China's Yangtze River to Gatwick

J.Walter Thompson London and HSBC have brought one of the world’s longest rivers to the sky by creating an ambitious and unique soundscape in Gatwick Airport’s new Sky Bridge. “A Living River” is the world’s longest and...

Posted by: Creativepool Editorial
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Leaders

Inside the floating house on the River Thames

Some London commuters were taken by surprise yesterday morning when they spotted a fully functioning house floating down the River Thames. The Floating House stunt was arranged by TBWA\London for Airbnb, the website that allows anyone to rent out...

Posted by: Creativepool Editorial
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Leaders

River Island experience a Happy Finish at Fashion Week

As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...

Posted by: Benjamin Hiorns
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Leaders

White Lodge collaborate with James Long x River Island at LFW

White Lodge, the award-winning creative direction and production house for the fashion, luxury and lifestyle industries, recently announced that Dutch director Menno Fokma has been added to their growing roster of clients and unveiled the first piece...

Posted by: Creativepool Editorial
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Leaders

The O2 becomes the world's largest 3D light projection

On Thursday night (February 15), the O2 in Greenwich was transformed into a spectacular canvas for the world's largest ever light projection. In honour of the upcoming Rugby World Cup, O2; the England Rugby teams official partners, created a series...

Posted by: Creativepool Editorial
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Leaders

Designs unveiled for Bath Quays Bridge competition

Six designs from six different teams were revealed this week for a new bridge over the River Avon in Bath. The Bath Quays Bridge will link a new development on the bank of the River Avon with Bath's UNESCO-protected city centre, which is renowned for...

Posted by: Creativepool Editorial
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Features

What AI really thinks of the world’s biggest companies

AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...

Posted by: Creativepool Editorial
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Inspiration

How to Brand a City: The Secrets of Successful City Branding

When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...

Posted by: Benjamin Hiorns
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Inspiration

Lost and found - Rediscovering the sound of smiling

I’m a bit OCD, so I have specific pockets for everything: keys, wallet, phone, gloves, notes, tissues. And I think losing things is a bad omen. Which is why the last time I lost my keys I refused to go on holiday the next day. My wife,...

Posted by: Chris Turner
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Workshop

Simplifying the overcomplicated with Suzuki | #BehindTheIdea

Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...

Posted by: Creativepool Editorial
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Inspiration

Why I changed my name - Playing the studio name game

Quite some time ago, I decided to move away from my old business name (Severn Agency) and am now working under my new studio name &Something. I wanted to take this opportunity to talk about the process, the reasons why, and how I went about...

Posted by: Tony Clarkson
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Industry

Annual 2022- Who will see your work this year?

Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...

Posted by: Creativepool
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Features

Blue Monday - The best and the bluest campaigns

In celebration of the creativity that Blue Monday has catalysed over the years, Abi Pearl, Member Innovation Director at mobile network giffgaff reviews some of her favourites. It’s Blue Monday. For some, this marks the most depressing day of...

Posted by: Creativepool Editorial
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Leaders

Why working in the Creative Industries has changed and may never go back

A global pandemic makes history in many ways. One is by introducing unprecedented changes in the basic mechanisms of society; another one is by revolutionising the job market. With remote working becoming a widespread reality, there has been a...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Industry

Global creative calendar: May 2021

A year ago, this forecast of upcoming events became irrelevant, almost overnight. However, since then, we have all adapted - and now, a sense of rejuvenation is on the rise. Compared with pre-COVID life, we may go less often, stay closer to home, and...

Posted by: The Darnell Works Agency
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Inspiration

The evocative video artistry of Andrea Pierri - #MemberSpotlight

Andrea Pierri thinks of himself as a creative video maker, and if there is one thing that certainly isn't missing from his videos, that is creativity indeed. From poetry to visual arts and communications, Andrea can gain inspiration from almost...

Posted by: Creativepool Editorial
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Features

400 BBC jobs to leave London; are big city centres dead post Covid?

How long has it been since the last Industrial Revolution? I can’t remember the exact dates, but around a century for sure. It’s been even longer since the first Industrial Revolution, moving people around the world from the countryside...

Posted by: Antonino Lupo
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Inspiration

I can’t imagine a life without photography

We can usually trace back our own passions to a very specific moment in time. For some, it was the first time they were asked to write a story as a school assignment - leading to a career in writing. For photographer Marcus Peel, it was the moment he...

Posted by: Creativepool Editorial
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Inspiration

Talking pen, paper and torment with Severn Agency

Severn describes itself as something more than a simple design consultancy, they see themselves as a “multi-disciplinary studio” that sees great design as much more than decoration. With each new job they set out to understand their...

Posted by: Creativepool Editorial
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Inspiration

Adrian Penu's quest for purpose

Inevitably, you have to try your hand at different things before you find your true vocation. It was the case of artist Adrian Penu, who spent some time with photography, film and various crafts before landing in fine art and painting. Since then,...

Posted by: Creativepool Editorial
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Inspiration

Making and breaking the grid with Ben Statham

Ben Statham loves making plans. We can definitely relate. As his experience taught him, Ben Statham also loves breaking plans. The unexpected always brings along a certain thrill, and no one could know that better than a photographer, constantly...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: The sleek and stylish retouched world of Paul Hill

Paul Hill is a freelance retouching artist originally from East London whose stylish and eye-catching work, which he himself describes as “high end, creative retouching,” has been lighting up Creativepool for some time now. Paul’s...

Posted by: Benjamin Hiorns
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Leaders

How Desperados became the most inclusive brand overnight

At London’s newest event space, Magazine, there’s a giant octopus serving drinks, a Human Mirrorball in the middle of the dancefloor and custom-built ‘see the stage boots’ to allow for good views of the DJ. These are just some...

Posted by: Ryan Watson
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Leaders

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...

Posted by: Creativepool Editorial

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