Displaying 433 - 468 of 3379 results
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
This week, we shine our company spotlight on Paul Crump, Co-founder and Creative Director at Fellow Studio. Fellow is a design studio that believes "effective design builds lasting connections and can tell your story and encapsulates your brand in...
Posted by: Creativepool Editorial
In our weekly behind the idea features we're quite accustomed to quizzing creatives about their latest campaigns but very rarely do we get the chance to gain insight on the design of something tangible. This week, we're speaking to, Greg Furniaux,...
Posted by: Creativepool Editorial
We’re all for reinvention here at Creativepool, particularly when a late game lane change leads to more creative path. Izgi Yapici left a career in consultancy to literally go back to the drawing board and work her way up in the world of...
Posted by: Creativepool Editorial
Ask anyone my age (yes, I’m a millennial) and they’ll probably tell you the pandemic changed the way they think about work. For me, very little honestly changed. I’ve been a freelance writer for my entire professional life and have...
Posted by: Benjamin Hiorns
Frankendecks can undermine a company's brand and value proposition. Marketers work hard to engage prospective customers, and if their first experience is a Frankendeck then it can destroy the overall customer experience which dramatically reduces the...
Posted by: Creativepool Editorial
This week, we shine our company spotlight on a rather unique, LA and Amsterdam-based outfit that specialises in virtual installations and experiences. Active Theory is a “tightly integrated team of designers and developers” that recently...
Posted by: Creativepool Editorial
Freelancers and independent contractors have a lot to keep track of. Whether you tend to take on lots of fast turnaround jobs or spend months at a time with one single client, it’s likely you have an abundance of files and admin that go along...
Posted by: Creativepool Editorial
Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...
Posted by: Creativepool Editorial
Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...
Posted by: Creativepool
Whether it is your first time taking part or you've been entering into The Annual for year's. Here's 9 great reasons why you should get involved. 1. Most Distributed Giving your work global exposure. The Annual is distributed to and downloaded by...
Posted by: Creativepool
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...
Posted by: Matter Of Form
Imagination is a wonderful thing. Without it, the creative industries would cease to exist and we’d be living in a world full of blank concrete slabs and beige uniforms. It’s also the name of a rather exciting agency with offices around...
Posted by: Creativepool Editorial
It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...
Posted by: Chris Bicourt
Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...
Posted by: Creativepool Editorial
Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...
Posted by: Orange Bird
Back Market, the marketplace for refurbished devices and appliances, took over Apple stores across Europe last month to encourage shopper to choose an alternative and more sustainable way to consume technology. This Earth Day, to highlight that...
Posted by: Creativepool Editorial
Consumers want to engage with brands that share their values. They want to be shown that a company cares about the world and the cultural movements that shape lives. But what is it that makes your brand culturally relevant? Andy Kirk, Design Strategy...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...
Posted by: Creativepool Editorial
We’re approaching the tail end of sustainability month and while we have touched on everything from the most sustainable careers to how to avoid greenwashing, one area we have yet to fully explore is how to actually do sustainable marketing...
Posted by: Benjamin Hiorns
Costanza Rossi is a rather fascinating individual who has fought hard for her creative spoils. Her career involved something of a baptism by fire, having moved from Rome to the UK with a very basic understanding of English and finding her first...
Posted by: Creativepool Editorial
Altrix is one of our success stories: a disruptive approach to easing nursing shortages, saving the NHS millions, and giving agency nurses a better deal. In this article, we explain how we took a fresh look at the Altrix Customer Experience via a...
Posted by: Despark
Content sharing is now easier than ever before. On social media like Instagram and others, content can be forwarded in a matter of seconds. But who is paying the consequences of this increased convenience and connectivity online? Of the 3 billion...
Posted by: Creativepool Editorial
Where would you be if not for your creative career? Whenever someone asks you that, 'border control' is probably pretty further down in your list. And yet, according to Anthony Young's career advisor, that's where he would be now, if not for 3D...
Posted by: Creativepool Editorial
Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...
Posted by: Mighty Giant
Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...
Posted by: Creativepool Editorial
COVID might not be in the rearview mirror just yet but it’s at least starting to feel like it. So, with the first traces of sunshine now officially hitting our high streets, we thought it was about time to take a look at a marketing medium that...
Posted by: Creativepool Editorial
For months now people have been telling me that NFTs are the future and I still don’t see it. The concept is solid but has anyone really done anything exciting or important with it yet? Well, colour me wrong, as it would appear one recent...
Posted by: Benjamin Hiorns
Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...
Posted by: Creativepool Editorial
When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...
Posted by: Chris Bicourt
Personalisation and privacy are two of the biggest buzzwords in conversations around customer experience right now. Personalisation allows brands to deliver differentiated and more meaningful experiences, but growing concerns over data privacy have...
Posted by: Creativepool Editorial
So much of our lives is online, so it’s no surprise to see that privacy and security concerns are taking centre stage. How do we keep our customers safe in a world that’s only becoming more digital? James Squires, Lead Consultant of Tech...
Posted by: Creativepool Editorial
Measuring success across an entire customer journey has never been more hotly debated than now. Media expert Matt Nesbitt explains how and why. Navigating a fragmented landscape With the lurking third party cookie deprecation and the eradication of...
Posted by: Creativepool Editorial
Last week, I openly celebrated the brands that were sticking it to Putin by either pulling out of Russia entirely or even going further to outright condemn the actions of the mad tyrant through creative means. Today, however, I’ll be looking at...
Posted by: Benjamin Hiorns