Displaying 397 - 432 of 3377 results
Last history month, we highlighted Sir Martin Sorrell as our 2021 “legend of advertising.” A divisive figure still operating from the sidelines after stepping down from WPP in 2018, Sorrell is very much the kind of person most people...
Posted by: Benjamin Hiorns
Jo Webb, Creative Director at Merkle B2B, joined the agency last year and has 20 years of experience in the advertising industry. Former Campaign magazine ‘Face to Watch’ and an award-winning copywriter, Jo has had a successful freelance...
Posted by: Creativepool Editorial
An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...
Posted by: ELSE London
Proud-Robinson is a small but perfectly formed marketing agency that has worked “above, below and in most cases through the line.” They operate across borders, media channels, traditional networks and communications disciplines to make a...
Posted by: Creativepool Editorial
Guinness has always been a brand with solid advertising clout. Indeed, they’re so proud of their branding and advertising game that an entire floor of their Guinness Storehouse experience in Dublin is dedicated to it. But while there are dozens...
Posted by: Benjamin Hiorns
For design to have the greatest impact on a business, it must be held to account. To measure the value of design work, we need to establish frameworks that promote objective assessment over the opinion of whoever happens to be the most dominant...
Posted by: ELSE London
Greg Gibson is a creative director and designer living and working in San Diego, California. He is a Partner & CCO at Grizzly, a hybrid creative company based in San Diego and Austin, Texas. Over the last eight years, Greg has led the...
Posted by: Creativepool Editorial
You’ve likely already seen many articles touting the uncapped potential for brands in the metaverse. A visually and audibly rich interconnected 3D space with unlimited creativity is an obvious playground for marketers. Entry points are clearer...
Posted by: WMH&I
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
Gravita is a full-service agency based in Leeds that was very much ahead of the curve as far as remote working is concerned. Indeed, they were a fully remote company from the very start when the doors opened back in 2012. They have spent the last 10...
Posted by: Creativepool Editorial
As our world continues to shapeshift, a growing list of world-famous gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply by...
Posted by: The Darnell Works Agency
Dan Goman is the founder and CEO of Ateliere Creative Technologies, a pioneering technological force that’s transforming the post-production and OTT industries with ground-breaking innovations, from digital supply chain solutions to unique,...
Posted by: Creativepool Editorial
Sometimes, particularly when I hit a quiet spell, I start to wonder about the value of much of the work we do in an agency, work which never sees the light of day. More especially, the wonder leads to the dilemma of worrying about our contributions...
Posted by: Richard
Engine Creative recently launched a new campaign for Green Flag which acts as a pastiche of real-life competitive events. The idea is to show the lengths garages will go in order to join the Green Flag network, reinforcing the new brand positioning:...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
We speak to a lot of designers and creative directors here at the Creativepool member spotlight but, for whatever reason, we rarely speak to writers. Luc Benyon, however, is more than just a writer. The Zurich-based Luc is a branding expert, writer...
Posted by: Creativepool Editorial
Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....
Posted by: Benjamin Hiorns
As creatives, people are always telling us to “think outside the box” but one eclectic group of individuals took the advice quite literally. Thought Boxes, you see, as as much an idea as it is an agency - a group of creative thinkers...
Posted by: Creativepool Editorial
Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...
Posted by: Creativepool Editorial
Csaba Szabo boasts more than fifteen years of experience in scaling global software and technology companies. The current Managing Director of the EMEA region at digital media company Integral Ad Science, he has also worked as VP at Shutterstock and...
Posted by: Creativepool Editorial
The newly rebranded Discover Boating, the world's largest online resource and guide to recreational boating, has teamed up with the National Marine Manufacturers Association (NMMA) and creative and media agency Cutwater to launch a campaign honouring...
Posted by: Creativepool Editorial
As long as I can remember, I’ve always been a “Mac person.” Ever since my first gloriously blue iMac G3 that I bought back at the tail end of the 90s in a vain attempt to kickstart my musical career, the thought of going back to...
Posted by: Benjamin Hiorns
According to research, the functional beverage market is expected to reach $173 billion in 2025. Producers are taking note and embracing functionality in the beverage space as “better for you beverages” really took off during the pandemic...
Posted by: Creativepool Editorial
Stereotypically, the ideal employee is seen as strong, ambitious, and someone who strives for absolute perfection. These traits are not going to be the same for every employee. The expectations put on employees to be perfect is unfair. When...
Posted by: Creativepool Editorial
Multia is an Indian creative consultancy born in 2006. They are a forward-thinking agency that “have used the power of design to help brands stand out in the market.” Constantly experimenting with the most advanced technology in order...
Posted by: Creativepool Editorial
The Platinum Jubilee (or “platty joobs” as many have regrettably taken to calling it) is finally behind us and we can all get back to the important stuff like getting rid of Boris Johnson and struggling to feed ourselves. Yes, while it...
Posted by: Benjamin Hiorns
Just a few short years ago, QR codes were still seen as a novelty. We now live, however, in a society where over 90% of us own and use a smartphone and have access to the technology. With those sobering numbers, any advertiser would surely be...
Posted by: Benjamin Hiorns
Voltarol recently announced the launch of its new campaign “More than Movement” to promote the brand in partnership with Channel 4 and GAY TIMES. The partnership, brokered by Publicis Media’s platformGSK and Publicis Media Content,...
Posted by: Creativepool Editorial
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial
I consider myself more a realist than a royalist but that doesn’t mean the Platinum Jubilee has completely passed me by. I mean, as a freelancer I’m not getting any time off and the constant TV coverage is started to frustrate me even...
Posted by: Benjamin Hiorns
The UK is experiencing its worst inflation in forty years. In a perfect storm of price hikes, rising interest rates, and stagnating wages, many of us are facing existential fears about our financial futures. Everyone is talking about the...
Posted by: Benjamin Hiorns
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
While the later, Mark Whalberg fronted Michael Bay films might have started to sour the public’s relationship with the Transformers, their lasting widespread appeal can’t be denied, particularly among the millennials who grew up with...
Posted by: Creativepool Editorial
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
This week, we shine our company spotlight on Paul Crump, Co-founder and Creative Director at Fellow Studio. Fellow is a design studio that believes "effective design builds lasting connections and can tell your story and encapsulates your brand in...
Posted by: Creativepool Editorial
In our weekly behind the idea features we're quite accustomed to quizzing creatives about their latest campaigns but very rarely do we get the chance to gain insight on the design of something tangible. This week, we're speaking to, Greg Furniaux,...
Posted by: Creativepool Editorial