Displaying 1 - 36 of 145 results
Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign; “The Wall,” aims to inspire and celebrate generations of...
Posted by: Creativepool Editorial
Iconic San Diego attraction Belmont Park, known for its historic wooden Giant Dipper rollercoaster, has unveiled a new brand positioning and identity that pays homage to its heritage and the vibrant culture of San Diego. Radiating the warmth of the...
Posted by: Creativepool Editorial
Diego Medvedocky was recently promoted to president of Grey Latin America, a role he holds in addition to being chief creative officer of the region and president of Grey Argentina. Medvedocky joined the agency as ECD in 2013 and it has made a major...
Posted by: Creativepool Editorial
It's widely believed that we are currently living through the golden age of televised drama. Kicking off with The Sopranos and The West Wing at the turn of the century and peaking with the Wire and Breaking Bad a few years later, it's true that, for...
Posted by: Benjamin Hiorns
Earlier this week M&C Saatchi LA launched a new campaign for the new 'Tiger Trail' exhibit at the San Diego Zoo Safari Park. Whilst the campaign is primarily focused around TV, the integrated campaign will also feature three pieces of tiger-themed...
Posted by: Benjamin Hiorns
Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...
Posted by: Creativepool Editorial
While 2023 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world’s most elite organizers are preparing to...
Posted by: The Darnell Works Agency
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global creative calendar edition is designed to...
Posted by: The Darnell Works Agency
As our world continues to shapeshift, many world-famous gatherings are inviting us back in person, even as innovative online events continue to proliferate and offer unprecedented learning opportunities. In many cases, the online events offer direct...
Posted by: The Darnell Works Agency
Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...
Posted by: Creativepool Editorial
In today's increasingly competitive marketplace, where consumers are being bombarded with endless products and services from a million directions, capturing attention and driving sales requires a more nuanced approach. The creative industries are in...
Posted by: Benjamin Hiorns
Over the past three years, we have adapted together - and now, our ships are coming in. Comparatively, we may go less often, stay closer to home, and spend more time phoning things in … but new days are growing heavy with promise. In our...
Posted by: The Darnell Works Agency
Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...
Posted by: Creativepool Editorial
While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency
With new, in-app shopping functionalities being unveiled by social media platforms regularly it’s easy to see how social commerce has become widespread practice so quickly. Gone are the days where consumers had to google a brand or product an...
Posted by: Creativepool Editorial
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...
Posted by: The Darnell Works Agency
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, Entertainment, and even more. The latest edition of our Global Creative Calendar...
Posted by: The Darnell Works Agency
We are amazed to find so many extraordinary offerings to showcase in this edition of the Global Creative Calendar. Wherever you are, you will recognize many of the social engagements returning to pop culture’s center stage. While we have...
Posted by: The Darnell Works Agency
Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...
Posted by: Creativepool Editorial
Greg Gibson is a creative director and designer living and working in San Diego, California. He is a Partner & CCO at Grizzly, a hybrid creative company based in San Diego and Austin, Texas. Over the last eight years, Greg has led the...
Posted by: Creativepool Editorial
As our world continues to shapeshift, a growing list of world-famous gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply by...
Posted by: The Darnell Works Agency
According to BCG Senior Partner and Managing Director Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book...
Posted by: The Darnell Works Agency
How do you carry on the conversation long after an exhibition has ended? The creative folks at House of Greenland may have an idea or two. When Hyundai, official sponsor of the Hyundai Commission at London's TATE Museum, reached out for help in...
Posted by: Creativepool Editorial
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency
Among the many sectors which felt the Covid-19 crisis, business tourism was certainly one of the loudest. However, as vaccinations proceed steadily and most central hubs reopen around the world, YesMilano saw an opportunity to relaunch Milan as a...
Posted by: Creativepool Editorial
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...
Posted by: The Darnell Works Agency
Typography is the art of arranging text in a way that makes it not only legible but aesthetically pleasing. It involves font, structure and overall appearance, and works to catalyse a specific emotion in the reader. It brings the text to life and the...
Posted by: Creativepool
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global Creative Calendar edition is designed to...
Posted by: The Darnell Works Agency
When it comes to period care, not everyone is considered. Period-subscription service Freda believes that access to period products should be human right, but today, at this stage, there still isn't enough awareness that menstruation is not 'just' a...
Posted by: Creativepool Editorial
Right when you start thinking that creativity cannot be pushed any further, there will always be a campaign such as this one by Cheil Central America ready to amaze any advertising professional out there. The Nature of Plastic was born out of a...
Posted by: Creativepool Editorial
It is always fascinating and extremely heart-warming to see an agency do some pro-bono work for the social good. Sancho BBDO did this for a small NGO in its pool of massive accounts, and we couldn't be more intrigued by how the whole story came into...
Posted by: Creativepool Editorial
It is safe to say that some journalists can be seen as guardians of the truth. These heroes of the Information Age will go at great lengths to ensure that the truth is spoken, heard and spread across the public - even at the cost of their own...
Posted by: Creativepool Editorial
10 of the most talented art directors to look out for in 2021. Being in charge of how things are supposed to look is no mean feat. Imagine having to come up with the full aesthetics of a project in tandem with a copywriter, under heavily strict...
Posted by: Antonino Lupo
Every year, Cannes Lions scores the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. This latest creative calendar edition is designed to ensure you...
Posted by: The Darnell Works Agency