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Leaders

Have yourself a merry little GIF-mas with Enjoy Digital

Leeds-based integrated digital marketing specialist, Enjoy Digital, is spreading some extra special festive cheer this December with the launch of its interactive online Christmas GIF generator. The online application is available here:...

Posted by: Enjoy Digital
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Inspiration

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...

Posted by: Creativepool Editorial
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Leaders

Exhibiting: Bucking the Digital Trend

Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...

Posted by: Benjamin Hiorns
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Workshop

How to Network in Person. Valuable Tools in a Digital World.

Make no mistake, personal networks are a powerful thing. They are a source of inspiration and learning. Will provide support through the good times and the bad. Keep you innovative and provide a sounding board for key decisions. Help you get things...

Posted by: Ross Taylor
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Leaders

Digital Marketers Predict the Death of the Cookie by 2018

Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report from people-based advertising technology company, Viant. The “Power of the People”...

Posted by: Creativepool Editorial
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Leaders

Karmarama enjoy a movie break with Honda for new Film on 4 idents

Honda is launching a series of sponsorship idents for Channel 4’s Film On 4 showing that even the most progressive people and products need some time out once in a while. The £5 million campaign is the first TV work created by Karmarama...

Posted by: Creativepool Editorial
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Leaders

Digital desire. Will humans ever fall in love with robots?

Tomorrow is Valentine's Day. Depending on your point of view, this is the point in the year when you make a special effort to show your affection and appreciation for the significant person in your life; or a cynical exercise in consumerism, carried...

Posted by: Magnus Shaw
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Inspiration

Pie in the sky. A memorable campaign from the pre-digital age.

As a technologically advanced species, we've achieved a great deal. After all, you don't see hamsters riding micro-scooters, or otters designing iPhone apps. But we do have a tendency to overcomplicate things. Recent months have seen new versions of...

Posted by: Magnus Shaw
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Leaders

Sustainability needs its digital heroes

In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...

Posted by: Creativepool Editorial
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Leaders

Getting around the danger of click bots in digital marketing data

With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...

Posted by: Creativepool Editorial
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Industry

Outmatching Digital with Fedrigoni's cultural heritage - #BehindTheBrand

When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...

Posted by: Creativepool Editorial
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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Inspiration

Exploring the freedom of digital with illustrator Sayers Design

Patrick Sayers still remembers the times in which his work were carried out on canvas, with oil, paint, brushes and such analogue tools. Looking back, Patrick hasn't touched pen and ink for the past 10 years. His illustrations all carry a certain...

Posted by: Creativepool Editorial
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Leaders

Why is Primark denying digital?

There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...

Posted by: Creativepool Editorial
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Features

Getting to know - Doing digital differently with David Wharram

For this week’s getting to know, I sat down with David Wharram, the CEO of Coast Digital - a digital marketing agency that prides itself as an agency that thinks about digital marketing “in a different way.” What does that mean...

Posted by: Benjamin Hiorns
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Inspiration

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

Posted by: Creativepool Editorial
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Leaders

You don't need to know the rules to enjoy the Rugby World Cup

The Rugby World Cup (RWC) kicked off in Japan earlier today with the host nation playing - and beating - Russia in an entertaining opener. To celebrate the start of the competition, Publicis Italy has launched its first global ad to promote the...

Posted by: Creativepool Editorial
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Inspiration

Travel the world and enjoy Amongst Friends

Most of you know how much I travel every year. I often find it hard to discover genuine and authentic places when I visit a new city. I have spent countless hours browsing through the pages of TripAdvisor and reading outdated recommendations on...

Posted by: Maksimilian Kallhed
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Inspiration

Member Spotlight: The digital dark art of Tom Exton

One look at illustrator and graphic designer Tom Exton’s book would never give away the fact he started out designing car number plates. But that’s exactly where his venture into digital dark art began. “I got my start working as a...

Posted by: Creativepool Editorial
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Leaders

The truth about our digital dependence

As technology evolves, we continue to become much more dependent on our smartphones. The online world affects almost every aspect of our lives and it’s hard to go a single day without consuming some form of content from the internet. In this...

Posted by: Creativepool Editorial
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Inspiration

Yes, Your Digital Career Can Thrive Outside of London

London; it’s innovative, culturally diverse and up until last year (2017) had held on to its title of ‘World’s Most Influential City’ (according to the Global Cities Index). Clearly, London remains one of the world’s most important places,...

Posted by: Beyond The Book
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WARC to join Cannes Lions’ new digital offering, The Work

Digital subscription business WARC brings expert guidance and insight on marketing effectiveness 15 June 2018 - Cannes Lions today announces that WARC, the global authority on advertising and media effectiveness, will become a part of its digital...

Posted by: Creativepool Editorial
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Inspiration

Brand Perspective with Sam Moore, Head of Digital at Carlsberg

As part of our "Brand Perspective" Annual 2018 judges series, meet Sam Moore. Tell us what you do for a living? Head of Digital at Carlsberg. What does that involve? I manage the digital user experience for both On Trade customers (e.g. Pubs and...

Posted by: Heather Deacon

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