Displaying 1 - 36 of 133 results
It was announced yesterday by TBWA Worldwide (an Omnicom Group advertising network) that they had acquired Mood, a successful young advertising agency in Brazil after taking majority shares. The agency is headed by Augusto Cruz Neto, who (as part of...
Posted by: Benjamin Hiorns
Last week, M&C Saatchi bought a stake in the multi-award winning Brazilian agency, Santa Clara, on of the top five creative advertising agencies in the LATAM region. The agency is led by partner and CEO Ulisses Zamboni and partner and CCO Fernando...
Posted by: Creativepool Editorial
In a unique and impressive new ad from the Brazilian agency F/Nazca Saatchi & Saatchi for the beer brand Skol's new “Beats Senses” product, ravers are seen dancing, drinking and cavorting, whilst completely submerged in an underwater...
Posted by: Benjamin Hiorns
Paulo Pampolin proves that, sometimes, the best things in life do happen by accident. When Paulo was 26, he met a photographer in São Paulo who taught him much about the art of photography. It wasn't planned. It wasn't a case of spending years...
Posted by: Creativepool Editorial
It’s rare to find someone in the creative industries who will “tell it like it is” without sounding like an entitled brat but Paulo Pimentel is one of the few ‘white, middle-aged male executives’ who admits he is...
Posted by: Benjamin Hiorns
When Nestlé Brazil turned to FutureBrand São Paulo with a new challenge, the team was tasked with a rather ambitious brief: to highlight the company's commitment to sustainability with a renewed brand architecture, whilst showcasing the...
Posted by: Creativepool Editorial
Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...
Posted by: Julian Boulding
Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...
Posted by: Creativepool Editorial
180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...
Posted by: Creativepool Editorial
Gravity Road - Sainsbury's Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits...
Posted by: Creativepool Editorial
Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...
Posted by: Creativepool Editorial
Mindseye MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...
Posted by: Creativepool Editorial
Gravity Road – Three Three UK and Gravity Road have teamed up to launch a new social film as part of the mobile network’s “Go Roam” campaign. Go Roam is the latest iteration publicising Three’s Feel At Home offering, which allows customers...
Posted by: Creativepool Editorial
Ketchum were the big winners in the PR Lions last night. The global PR firm and its subsidiaries won 11 PR Lions last night, including two Gold Lions for handling PR for the Cheetos Museum campaign for Cheetos, and a Gold for its work on Care Counts...
Posted by: Creativepool Editorial
Mediacom North MediaCom North, already one of the biggest billing agency outside London, is setting its sights even higher by creating a new board of directors for the group which now includes the recently acquired Code Computerlove (Code). Paul...
Posted by: Creativepool Editorial
The studio will be led by Executive Producer David Michaels, who is an integral part of the Smoke & Mirrors family and in recent years has played an instrumental role in the success of the company’s New York operation. Smoke & Mirrors...
Posted by: Tag Collective Arts
A roundup of the most important news of the week in the advertising awards world. SXSW After closing the PanelPicker public vote, SXSW has selected the sessions for the 2017 edition of the festival. More than 750 sessions have been announced...
Posted by: TheNextGag
Inspiring creativity, celebration, education and networking for 60 years and setting a global benchmark for creative excellence, the definitive rankings and analysis from the annual Cannes Lions Global Creativity Report have now been announced. A...
Posted by: Creativepool Editorial
Wieden+Kennedy, one of the largest and most prominent independent advertising agencies in the world, has announced a strategic shift in its organisational structure, including a new global stakeholder group, and a new leadership team to oversee the...
Posted by: Creativepool Editorial
MeringCarson This week, MeringCarson, the advertising agency focused on brands, companies and organisations who are in the business of experiences - destinations, products, entertainment, and social movements, announced the promotion of two long...
Posted by: Creativepool Editorial
Airbnb is a relatively new company, having only been founded in 2008, but it's already changed the way many of us vacation, with the owner-focused apartment rental site having become larger in recent years than many established hotel brands, and with...
Posted by: Creativepool Editorial
Droga5 London Droga5 London has announced the promotions of two key creatives. Creative Directors Rick Dodds and Steve Howell will assume the roles of Executive Creative Directors, reporting to Chief Creative Officer David Kolbusz, effective...
Posted by: Creativepool Editorial
The 2016 International ANDY Awards took place in New York on Tuesday night, April 12th, and we have the lowdown on all the big winners, who were recognised at the prestigious awards for their bravery and creativity in the advertising and marketing...
Posted by: Creativepool Editorial
Wolff Olins - Oi! Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...
Posted by: Benjamin Hiorns
Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...
Posted by: Creativepool
Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...
Posted by: Benjamin Hiorns
In a move that most conventional marketers would chastise as throwing the baby out with the bathwater, the craft brewing king pins at Brew Dog have thrown open the floodgates with a remarkable, and daring new initiative. The craft beer company, which...
Posted by: Benjamin Hiorns
Grey Group James R. Heekin III, Chairman and CEO of the Grey Group, has announced the promotion of Michael Houston, to Global President of Grey. Houston served most recently as CEO of Grey North America. In his expanded new worldwide leadership...
Posted by: Creativepool Editorial
The 2015 Gunn Report has named Leo Burnett Worldwide as the winner of the “All Gunns Blazing” category for the seventh time in the past eight years. The network held a strong lead with 78 points, 35 points ahead of the runner-up. The Gunn...
Posted by: Creativepool Editorial
As you can probably imagine, news from adland is scarce indeed at this time of year, so instead of looking forward, we're looking back just one more time here on the glory year that was 2015. Bestadsontv, the website that showcases the best in global...
Posted by: Creativepool Editorial
DDB Worldwide has made a major South American acquisition is the shape of Grupo ABC, one of the largest independent advertising and marketing communications group in Brazil and number 25 in the rankings of the world's largest agency companies. Grupo...
Posted by: Creativepool Editorial
TBWA\Chiat\Day TBWA\Chiat\Day has appointed Andrew Dauska as managing director of the agency's Nissan account, reporting directly to TBWA\Chiat\Day LA president, Luis DeAnda. Andrew, who joins TBWA from Wunderman in Minneapolis, has a proven track...
Posted by: Creativepool Editorial
A new study conducted by McCann Truth Central, McCann Worldgroup’s global intelligence unit, took an in-depth look at the changing dynamics of global brand marketing today, concluding that building global brands today requires a more nuanced...
Posted by: Creativepool Editorial
The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has announced that Ben Welsh, formerly ECD at M&C Saatchi Sydney, is to be appointed as creative chairman of Asia. The appointment marks a change in emphasis for the Network, demonstrating its spotlight on Asia, a region...
Posted by: Creativepool Editorial
The 2016 Olympic torch was revealed this week by São Paulo studio Chelles & Hayashi ahead of next year's games in Rio de Janeiro. The agency created a recycled aluminium torch design, which expands vertically when it comes into contact with the...
Posted by: Creativepool Editorial