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Leaders

Creativepool at D&AD 2015

The 53rd D&AD Judging Week wrapped up at the Truman Brewery in East London yesterday. 85 countries were vying for a coveted Pencil, with 197 of the world's top creatives (ourselves included) debating the industry's toughest prize. Entrants can visit...

Posted by: Creativepool Editorial
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Leaders

Election 2015: It's all a game

For young people in 2015, it would appear that there is nothing quite as unsexy as politics. To be completely honest, I can't blame them, as the whole political system has nosedived into a complete farce over the last decade or so. What was once a...

Posted by: Benjamin Hiorns
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Leaders

Joseph Gordon-Levitt supports the National Parks

The North American National Park Service (as so lovingly portrayed on the sadly now defunct sitcom “Parks & Recreation") has teamed up with the National Park Foundation and Dark Knight Rises actor Joseph Gordon-Levitt's collaborative online...

Posted by: Creativepool Editorial
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StrawberryFrog celebrates photogenic dogs

Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Havas Media Group Havas Media Group has announced the appointment of Damien Marchi as global head of content. This news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with...

Posted by: Creativepool Editorial
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Creative Branding: What's It Good For?

A brand is the visual, emotional, rational, and even cultural image that people associate with a product or with a company. Brands are more important at this period in time than any time in the past century. Brands bring together psychology and...

Posted by: Creativepool Editorial
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They may sell vacuum cleaners, but why are Queen so popular?

There's nothing new about TV ads using pop songs in their soundtracks. Think of all those Levis ads from the eighties - not only did they shift truckloads of jeans, they made the tunes hits all over again. From the Spice Girls flogging crisps, to The...

Posted by: Magnus Shaw
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Leaders

Account Wins of the Week

VCCP Nationwide has appointed VCCP as its lead advertising agency in a move to keep the momentum going behind the revamped brand building strategy launched last year. VCCP will take over lead duties on the £20 million account from 18 Feet and...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Archibald/Williams The full-service Australian agency Archibald/Williams has appointed Chris Yong as managing director, with 

Yong bringing over 13 years experience in Australia and the UK to the agency.

 Prior to joining A/W, Yong was...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Hogarth join forces

Yesterday, Ogilvy & Mather announced an exciting partnership with Hogarth Worldwide, their sister WPP company. H&O (Hogarth & Ogilvy) is a new company, a joint venture between the two power houses that brings the resources and technology of the...

Posted by: Creativepool Editorial
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Leaders

Meals on Wheels rolls in fresh identity

The Minneapolis branding and design firm Duffy & Partners has undertaken a thorough rebranding for the Meals on Wheels organisation in the US; a charitable organisation that provides healthcare, meals and company to elderly citizens who need it most....

Posted by: Creativepool Editorial
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Leaders

The Ultimate Responsive Logo

Fugue Website The New York-based design agency Sagmeister & Walsh has taken a very musical approach with their visual identity for Fugue, a cloud software management brand with a distinctly stylish vibe. The idea was to create an identity that stood...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Havas Worldwide Havas Worldwide has announced Coral Garvey as head of art for the New York office. In her new role, Coral will collaborate with senior leadership across the agency's portfolio to ensure Havas' creative offering is best in class....

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 2

Jack Morton Worldwide Jack Morton Worldwide has appointed Keith Chamarette as the new director of digital at its London office. Chamarette has over 17 years of experience in digital, with time served at agencies such as Positive Digital, Publicis...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week: Part 1

MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...

Posted by: Creativepool Editorial
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Leaders

In Focus: Steve Scott creates quirky illustrations

We’ve all seen illustration transform a brief, but you may not have seen a collaboration quite like this. Working with big names like Volvo, Channel 4 and Wired magazine, Steve Scott is known for his fresh, contemporary images with a nod towards...

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Open Table rebrand promotes “Openness”

The Californian consultancy Tomorrow Partners has created a new brand identity for the restaurant reservation service Open Table, which will be rolling out globally, and focuses more on the dining experience than the act of booking it. The rebranding...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 2

OgilvyOne London OgilvyOne has expanded its leadership team with the appointment of four additional managing partners; Anya King, Mel Stanley, Tracey Barber and Aaron Goldring, with all promotions effective immediately. OgilvyOne CEO Sam Williams...

Posted by: Creativepool Editorial
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Is video interviewing a dream come true or a disaster?

Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful. Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually...

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Account Wins

Peperami After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving...

Posted by: Creativepool Editorial
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Leaders

BBDO tops the Warc 100. Again.

For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...

Posted by: Creativepool Editorial
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Leaders

Idean heads for the hills

Global experience design agency Idean, has announced the opening of a new studio in West Hollywood, Los Angeles, which will be led by newly appointed head of studio & creative director, Andreas Neumann. Neumann brings to the agency extensive...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Royal Caribbean Norwegian cruise line brand Royal Caribbean International is thought to be reviewing its global creative agency business, with a decision expected to arrive by May. JWT, the incumbent agency, is expected to defend their title in the...

Posted by: Creativepool Editorial
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Step into a new creative Garden

Former Zulu Alpha Kilo executives Shari Walczak and Shane Ogilvie have left their posts as executive planning director and executive creative director respectively, to set up a new agency simply called “The Garden,” which they envision as...

Posted by: Creativepool Editorial
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Leaders

Apple Store overhaul on the cards

The minimalist Apple Store design is set to get a major overhaul by senior vice president of design, Sir Jony Ive. The redesign comes at a time when the company are poised to launch their new Apple Watch, and when there is rife speculation about...

Posted by: Benjamin Hiorns
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Leaders

Weekend Hire Roundup

Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 1

Quite a few important new hires and promotions this week, so we'll be splitting the usual weekly article into two (still rather hefty) halves. Enjoy! Ogilvy & Mather New York Ogilvy & Mather New York announced this week that Corinna Falusi has been...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...

Posted by: Creativepool Editorial
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Leo Burnett announce new top dog in China

It was announced yesterday by Leo Burnett Asia Pacific CEO Jarek Ziebinski, that Danny Mok has been appointed as CEO of Leo Burnett China, effective as of today (February 10). Mok will report directly to Ziebinski, and will be responsible for the...

Posted by: Creativepool Editorial
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Let's push the envelope to reach out and touch base

I rarely, if ever, blog about television programmes I happen to like - largely because it would be a bit off-brief if I did. This is, after all, a blog that is specifically supposed to appeal to Creativepoolers, with features, advice or opinions on...

Posted by: Ashley Morrison
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The best of Press Day at CES 2015

The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...

Posted by: Benjamin Hiorns
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Leaders

WPP pencil in a big year

WPP certainly appear to be stepping into 2015 with both feet forward! Firstly, it's been suggested that WPP might be considering a £2 billion purchase of Tesco's Dunnhumby data division. This would mark yet another major technology purchase for...

Posted by: Creativepool Editorial
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Leaders

How a hip hotel failed spectacularly

I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...

Posted by: Magnus Shaw

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