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Leaders

TBWA acquire majority stake in Lucky Generals

TBWA Worldwide, an advertising agency collective and an Omnicom Group company, has announced the acquisition of a majority stake in leading independent UK creative agency Lucky Generals. Lucky Generals' founders, Helen Calcraft, Andy Nairn and Danny...

Posted by: Creativepool Editorial
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Leaders

Nissan and TBWA invite us on an Altima Weekend

Nissan has kicked off a campaign fuelled by the call of the open road and people who love adventure, bridging the gap between TV, social and real life experiences to highlight the 2015 Nissan Altima as the ultimate road trip companion. The fully...

Posted by: Creativepool Editorial
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Leaders

TBWA strives to end the silence around suicide in Singapore

As part of World Suicide Prevention Week, Samaritans of Singapore (SOS) has partnered with TBWA\Singapore to launch a new campaign called “Wear a plaster End the Silence,” which encourages people to show their support by wearing an SOS...

Posted by: Creativepool Editorial
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Leaders

TBWA ignite some diamond hearts

Hearts On Fire, the leading global multichannel manufacturer, marketer and designer of luxury branded diamonds and diamond jewellery, announced yesterday that it has launched a new, global brand platform called “Ignite Something,” which...

Posted by: Creativepool Editorial
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Leaders

Cristiano Ronaldo and TBWA get into fitness tech

The Auditoire marketing consultancy and TBWA’s Digital Arts Network China have launched a new fitness training device called the “SIXPAD,” which was co-developed with none other than football superstar Cristiano Ronaldo. It's well...

Posted by: Creativepool Editorial
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Leaders

TBWA announce some big changes

TBWA\Worldwide president and CEO Troy Ruhanen, announced several key executive appointments among the global leadership team this week, in an effort to restructure around the strengths of the existing group. The move to a more focused versus...

Posted by: Creativepool Editorial
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Leaders

TBWA remain airborne in Singapore

TBWA Worldwide has managed to hold on to one of the most coveted advertisers in Asia after it was announced yesterday that its Singapore Airlines (SIA) contract had been renewed without a pitch. There was speculation that the airline could be putting...

Posted by: Creativepool Editorial
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Leaders

TBWA eyeing up a potential six new South African acquisitions

According to TBWA\South Africa CEO Derek Bouwer, TBWA is looking to acquire as many as six new agencies over the next year within the region. The group, which is owned by the Omnicom holding company recently acquired 80% of HDI Youth Marketers, the...

Posted by: Benjamin Hiorns
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Leaders

TBWA's “Misunderstood” ad wins Emmy for Apple

“Misunderstood,” the Christmas themed ad that TBWA released over the holiday season last year, was recently named “Most Outstanding Commercial” at the Creative Arts Emmys on Saturday (the 16th). The ad, which was put together...

Posted by: Benjamin Hiorns
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Leaders

TBWA Manchester attempt to put “Blackpool Back” on the map

Blackpool Council and The Merlin Entertainments Group have teamed up with TBWA\Manchester in order to help put Blackpool back on the map as a legitimate holiday destination suitable for families this summer holiday. The campaign will be capitalising...

Posted by: Benjamin Hiorns
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Leaders

TBWA's Maltese McDonald's campaign goes viral

The “100% Real 2014” campaign for McDonald's, designed by TBWA\ANG, an advertising agency based in Gzira, Malta, has recently 'gone viral' online, with its sheer ingenuity and creativity picking up kudos from many of the world's major...

Posted by: Benjamin Hiorns
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Leaders

TBWA appointed as Sotheby's Global Lead Brand Agency Partner

It was announced yesterday that TBWA has been appointed as the global strategic and creative agency partner for Sotheby's, the fine art auctions and private sales corporation based in New York. The agency's London office will be leading the account,...

Posted by: Benjamin Hiorns
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Leaders

TBWA “Get in the mood” and acquire a promising Brazilian agency

It was announced yesterday by TBWA Worldwide (an Omnicom Group advertising network) that they had acquired Mood, a successful young advertising agency in Brazil after taking majority shares. The agency is headed by Augusto Cruz Neto, who (as part of...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The&Partnership The&Partnership has appointed Andre Moreira, formerly a Global Creative Director at Havas, to lead the creative output of its pan-European network for Toyota. Joining as Executive Creative Director - Team Toyota at The&Partnership,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

FinchFactor FinchFactor has appointed Sarah Taylor to the role of Global Client Service Director. The appointment comes in response to an increased cross-border focus and the recent launch of its third international office. With further expansion in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MeringCarson - JetSuiteX JetSuiteX has announced that MeringCarson has been charged with taking the air travel company’s marketing to new heights as media and creative agency of record for the year-old public charter brand. New advertising...

Posted by: Creativepool Editorial
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Leaders

#TechThursday: Edible Water, Smart Cots, 4D Shoes and other stories

The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Navigate - Monarch Airline Monarch has appointed Navigate to manage its affiliate programmes, Monarch Flights and Monarch Holidays. Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...

Posted by: Benjamin Hiorns
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Leaders

AD STARS 2016: The Big Winners

The winners of the 9th annual AD STARS awards were announced this weekend on Saturday, 27th August, at a gala ceremony held in Busan, South Korea. The winners were chosen from a shortlist of 1,680 finalists from 42 countries. Overall, AD STARS...

Posted by: Creativepool Editorial
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Leaders

Airbnb launch the 'Live There' house in Shoreditch with a #DingDong

I have yet to experience the Airbnb service (though I am booked into one in Budapest this coming August) and I've heard conflicting reports, but it can't be denied that the online service has fundamentally changed the way many of us plan our...

Posted by: Benjamin Hiorns
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Leaders

The Inaugural UK Effie Awards Winners Announced

Winners of the 2016 Effie UK programme were revealed last week at the inaugural Effie Awards Ceremony in London. All 2016 UK finalists were celebrated at BAFTA in London, with 11 of them taking away hardware. MullenLowe Group was named the Agency...

Posted by: Creativepool Editorial

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