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Displaying 1 - 36 of 1283 results

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Leaders

South Korean creatives lampoon Kim Jong Un with fake LinkedIn profile

Whilst the concept behind North Korean dictator Kim Jong Un is genuinely terrifying; a real-life King Joffrey with a god complex born of indoctrinated power and a revolving cabal of yes men, the man himself is rife for parody. One of my favourite...

Posted by: Benjamin Hiorns
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Features

The Brands Pushing Back Against Fast Fashion #SustainabilityMonth

Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...

Posted by: Benjamin Hiorns
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Workshop

How to hire a 3D Designer

In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...

Posted by: Creativepool Editorial
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Industry

How to hire a Photographer

In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...

Posted by: Creativepool Editorial
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Features

Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month

Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...

Posted by: Benjamin Hiorns
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Inspiration

Phillips #ShareTheCare for mums across the world #BehindTheIdea

Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...

Posted by: Creativepool Editorial
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Features

Creative Freedom vs Cultural Sensitivity: The England Kit Controversy

As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...

Posted by: Benjamin Hiorns
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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Workshop

The anxiety attacking earplugs #CreativeCaseStudy

Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...

Posted by: Benjamin Hiorns
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Inspiration

Are Brand Mascots Still Relevant in 2024? #BrandMonth

When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...

Posted by: Benjamin Hiorns
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Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Sleek Events Founder Jennifer Davidson

Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...

Posted by: Creativepool Editorial
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Joanne Lucy, Managing Director @ Major Players

Tell us a bit about your role! Is there a “typical” day? In one word: Hectic! I’m the Managing Director for Majar Group - a talent solutions business in the creative, digital, and tech space, formed from the merger of Major Players...

Posted by: Creativepool Editorial
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Inspiration

Sue Ryder explores how the five senses can spark grief #BehindTheIdea

National bereavement charity Sue Ryder’s new campaign shows how touch, taste, sight, smell and sound can trigger emotions for those grieving. The campaign launched through a unique pop-up exhibition at The Corn Exchange in Leeds and encourages...

Posted by: Creativepool Editorial
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Features

The Top 10 AI Trends of 2024 #PredictionsMonth

The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...

Posted by: Benjamin Hiorns
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Inspiration

Fellow creatives, here are five ways to start the year right

We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s...

Posted by: Novagram
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Inspiration

The EPIC untold story behind Fairytale of New York #BehindTheIdea

Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...

Posted by: Creativepool Editorial
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Inspiration

Tearing loved ones apart for 40 years with Domino’s #BehindTheIdea

Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...

Posted by: Creativepool Editorial
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Inspiration

Samsung commit to UK skating with Sky Brown #BehindTheBrand

Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Inspiration

ALIMA bring Breath for All across sub-Saharan Africa #BehindTheIdea

Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress. ALIMA works with ministries of health...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on graphic designer Santa Vinklere

How did you get into the industry? It was a bumpy road. My education (since I was 7) has always been in Arts and Design, but I worked in Hospitality for a long time (and that gave me the opportunity to travel and live in different countries and...

Posted by: Creativepool Editorial
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Inspiration

Oxfam’s ambitious first TV campaign in almost a decade #BehindTheIdea

Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...

Posted by: Creativepool Editorial
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Features

Mischief Mode: How a new era of absurdity is reshaping the social web

Over the past year, it’s been hard not to notice some pretty spectacular and bizarre advertising-stunts - from Maybelline’s mascara brush on the front of tube trains to Jacquemus bags cruising the streets of Paris. The surge in AI...

Posted by: Creativepool Editorial
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Inspiration

Anything Goes for Deliveroo this Christmas #BehindTheIdea #HolidaysMonth

Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...

Posted by: Creativepool Editorial
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Features

Is Dolby Atmos the Future of Sonic Branding?

Sonic branding. It’s something all creatives are familiar with, and something we can certainly appreciate the importance of. We’re all aware of how great sound can make or break a product, but something rarely talked about is how much of...

Posted by: Creativepool Editorial

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