Displaying 1 - 36 of 866 results
Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...
Posted by: Ashley Morrison
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...
Posted by: Benjamin Hiorns
In today's fast-paced, opinionated society, where trends and attitudes change with lightning speed, creating lasting brand legacy is the ultimate marker of success. This mission is being made harder to achieve by the current reactionary social...
Posted by: Creativepool Editorial
Kids of the world come together in a new campaign for Danish Cancer Society and foundation TrygFonden to raise awareness about sun damage to Danish children. Help a Small Dane, which takes inspiration from classic 50s TV show The Little Rascals, is...
Posted by: Creativepool Editorial
Channel 4 and ITV are uniting for the first time for a major brand campaign for the Alzheimer's Society, created by McCann London. Launching “United Against Dementia” today (Monday 24 April) from 20:55, this is the first time either TV...
Posted by: Creativepool Editorial
MS Society has teamed up with the award-winning, Covent Garden-based digital marketing studio SMACK to create its 2016 Christmas campaign; #Merrymoments. The campaign encourages the public to share stories, pictures and videos of their #Merrymoments...
Posted by: Creativepool Editorial
The cruelty of killing fox cubs for sport is highlighted in a TV sports show parody created by Engine Creative in one of their first campaigns under their new House 337 banner. The campaign was conceived for Keep The Ban - a non-profit organisation...
Posted by: Creativepool Editorial
Every time politics gets into the frame, it is tempting to resort to one of the first world-recognised writers of dystopian fiction, George Orwell, to pay a much heartfelt tribute to such a great master of English literature. Well, as of January...
Posted by: Creativepool Editorial
President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...
Posted by: Mary Keane Dawson
'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...
Posted by: Antonino Lupo
Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...
Posted by: Creativepool Editorial
As a companion piece to my Creative Opinions feature on GDPR, which comes into effect today (May 25th 2018) across the EU, I interviewed a number of influencers on the new law. The General Data Protection Regulation represents the greatest shake up...
Posted by: Benjamin Hiorns
When you hear ‘influencer’ what springs to mind? A millennial posting selfies, being paid to promote products for the highest bidder? You wouldn’t be alone. Last month 44% of the UK public went as far as to say they felt influencer marketing...
Posted by: VAMP
Grey London - Lucozade Energy Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
ROTHCO - Soar Creative agency ROTHCO and independent national youth outreach movement, Soar, have launched a moving two-minute short film “It’s Just a Phase,” which aims to raise awareness around perhaps the most uncertain and...
Posted by: Creativepool Editorial
Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...
Posted by: Benjamin Hiorns
McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...
Posted by: Creativepool Editorial
Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...
Posted by: Creativepool Editorial
Fascism is one hell of a buzzword, and if there could be one fascistic figurehead, it would undoubtedly by Adolf Hitler. Yes, many have accused Donald Trump of holding similar values as the man many still refer to as the most evil to have ever walked...
Posted by: Benjamin Hiorns
Full disclosure here; I'm not a vegetarian and have no intention of ever becoming a vegetarian. Now that doesn't mean I am unfamiliar or unsympathetic with the plight of the average vegetarian, but it does mean that some of you might assume that this...
Posted by: Benjamin Hiorns
A web author/editor is responsible for the content and images used on a website. They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organisation's internal intranet...
Posted by: Creativepool
From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...
Posted by: Magnus Shaw
When I blogged about the John Lewis Christmas ad a few weeks ago - the one featuring the hare and the bear…and the despair of the rather wet Lily Allen cover of Keane’s ‘Somewhere Only We Know’ - a lot of people balked at the...
Posted by: Ashley Morrison
What do Apple, Starbucks, Facebook and Innocent Drinks have in common? They all have an in-house design team that has been an integral part of their business success. This NEW award category is an opportunity to show design agencies that the design...
Posted by: Hands Down™
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns
Daniel Bueckman, Senior Director for Paid Media at Intuit Mailchimp, explains why, for him, optimising digital is such an important part of the sustainable picture for marketers. Sustainability in digital advertising refers to the practice of...
Posted by: Creativepool Editorial
AI might be a digital beast but it’s not without its carbon footprint. By its very nature, it’s a technology that requires large amounts of processing power and power requires fuel. The environmental cost of AI use in the creative...
Posted by: Benjamin Hiorns
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...
Posted by: Dawn Creative
In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...
Posted by: Creativepool Editorial
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...
Posted by: Marc Posch
Language is a fascinating thing. As the paint we use to colour our discourse, it shapes our perceptions, attitudes, and cultural norms. There’s a power in language that’s been wielded by every politician and playwright under the sun, and...
Posted by: Benjamin Hiorns
In a city where the Underground map is as iconic as Big Ben, any change to the transport network is bound to raise eyebrows. The recent rebranding of the London Overground’s ‘Orange Line’ is no exception. As the old familiar orange...
Posted by: Benjamin Hiorns