Displaying 37 - 72 of 4286 results
A recent article by Jessica Stillman, published by Inc. explains why boredom is not always a bad thing. In fact, it can actually be a great tool to enhance your creativity. 'When was the last time you were well and truly bored?...
Posted by: Novagram
Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...
Posted by: Benjamin Hiorns
The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand coincided with the 151st Open at Royal Liverpool, which was played from 16th-23rd...
Posted by: Creativepool Editorial
Online sports brand Wiggle is inspiring consumers to enjoy getting active with a dynamic new identity developed by Manchester creative agency LOVE. Already a much-loved retail platform among cycling enthusiasts, Wiggle picked up further momentum...
Posted by: Creativepool Editorial
Iris Worldwide has revealed its new campaign in partnership with BRITA against single-use plastic bottled water marketing. A must-have for athletes…or the most natural beverage on the planet - Big Water marketing has turned the plastic...
Posted by: Creativepool Editorial
Kibble rains down over a Yorkshire village, much to the delight of its canine residents, in a new TV campaign for dog food brand Harringtons. It is the first work by the creative agency Dog Cat & Mouse since winning the account in a three-way pitch...
Posted by: Creativepool Editorial
Hill+Knowlton Strategies is a global public relations consulting company, with over 80 offices in more than 40 countries that aims to “deliver deep sector knowledge and public relations expertise to solve complex communications...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
Marketing is an ever-evolving field that requires constant engagement if you want to keep up with the latest trends and strategies. Marketers are always learning and always evolving as the form itself shifts with changing trends. One of the best...
Posted by: Benjamin Hiorns
Loab has set the internet alight in recent months. The haunting, AI-generated woman isn’t the first piece of art created by artificial intelligence, but she might be the scariest. Supercomposite, the musician who ‘discovered’ her...
Posted by: Creativepool Editorial
Heathrow Airport’s Christmas brand ad for 2022 is a typically heart-warming story about that special feeling of being with your loved ones over the festive season. The first work with St. Luke’s as lead strategic creative agency, the...
Posted by: Creativepool Editorial
Last month saw the opening of the world’s first experimental LEGO Brick Café, an inspiration space giving adults the opportunity to experience and play with LEGO bricks. This café is unlike any place created to experience LEGO...
Posted by: Creativepool Editorial
Simply having your sign out front won’t cut it anymore. In today’s competitive landscape, branding takes on a much more comprehensive approach. This demand has paved the way for environmental branding - an immersive approach that helps...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
For this week’s member spotlight, we turn our focus to Alan Parry, a “a post-production nerd turned video production swiss army knife.” He freelances under the name Velvet Pig and specialises as an editor and motion graphics...
Posted by: Creativepool Editorial
For years now, Netflix has enjoyed a (largely) uncontested pride of place as far as streaming platforms are concerned. But the crown is slipping. While Netflix was the first mainstream platform to offer up online streaming and access to top-quality...
Posted by: Benjamin Hiorns
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...
Posted by: Creativepool Editorial
Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...
Posted by: Creativepool Editorial
While new forms of advertising are continuously emerging to cater for the technologically advanced consumer, one form of out-of-home (OOH) marketing never goes out of fashion - advertising hoardings. Advertising hoardings are bold, grandiose, and...
Posted by: Creativepool Editorial
Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...
Posted by: Creativepool Editorial
We’re all for reinvention here at Creativepool, particularly when a late game lane change leads to more creative path. Izgi Yapici left a career in consultancy to literally go back to the drawing board and work her way up in the world of...
Posted by: Creativepool Editorial
In its first work from Lucky Generals, car selling service carwow aims to “fill the lives of car owners with massive moments of WOW” (delivered by a huge inflatable “WOW”) as they see how much they can sell their car for....
Posted by: Creativepool Editorial
Roy Keane is one of several sports stars to feature in the latest campaign for Sky Bet’s top-rated app. Created by Who Wot Why, the sixty-second spot, which breaks on shows Roy Keane dealing with a host of obstacles on his way to a football...
Posted by: Creativepool Editorial
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
There is a common misconception that rescue pets are simply animals in need of pity. In truth, a rescue animal is just as quirky, lovable and strong as any other pet - and it is the job of splendid charities such as Battersea Dogs & Cats to ensure...
Posted by: Creativepool Editorial
Music is powerful. It can bring people together as much as empower them, leading them on the path to greater things. So it's no wonder Yamaha's focus is on people as much as on music. In a partnership with independent consultancy Zag, Yamaha...
Posted by: Creativepool Editorial
As the Christmas period draws near, businesses are starting to plan their work over the holiday period. And while December tends to be a quiet month in the industry, there are still posts to schedule, projects to complete and deadlines to meet. This...
Posted by: Antonino Lupo
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
With an increasing number of customers flocking online, many brands and advertisers were looking to capitalise on this new digital exodus caused by the pandemic. Except they couldn't. With an over-reliance on automated keyword blocklisting, many...
Posted by: Creativepool Editorial
Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...
Posted by: Creativepool Editorial
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
Founded in the heart of Zimbabwe after the founding partner relocated from London, Shift Engage was born out of circumstances and transformed a temporary move into a life opportunity for a number of talented professionals in Harare. An independent...
Posted by: Creativepool Editorial
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial