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Features

WCRS Creative Director. Get to know Billy Faithfull.

What's the story behind you joining WCRS? Ross Neil and I got our break at HHCL in the last days of a truly great and innovative agency. A collection of original people who didn't quite fit in elsewhere in the industry. We’ve always been...

Posted by: WCRS
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Features

The Black Cab Interviews presents Billy Faithfull

Billy Faithfull, Executive Creative Director at WCRS, talks with Creativepool founder, Michael Tomes. Hear Billy's thoughts on the book, whether creativity can be learned, and problem solving in advertising. Billy started his career in a design...

Posted by: Creativepool
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Advertising

Uncommon tells the story of television for ITV

UK-based broadcaster ITV has launched a new ad fronted by legendary newsreader Sir Trevor McDonald that shows how stories we see on screen can affect us. The 90-second ad, created by Uncommon Creative Studio and directed by Billy Boyd Cape, features...

Posted by: Creativepool Editorial
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Awards

Cannes Lions 2018: The Grand Prix winners

Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Proximity London - Virgin Atlantic/Virgin Holidays As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Finding light at the edges with Brighten the Corners

Named after a 1997 album by indie rock-band Pavement, Brighten the Corners have been enlivening the design industry since they founded their studio back in 1999 (with the aforementioned album presumably playing on the office stereo). In the 17 years...

Posted by: Kate Lewin
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Advertising

McCoy's offer £10,000 prize in Win Gold campaign

McCoy’s, the UK’s number one ridged crisp, is back on TV screens with a £1m campaign to launch the brand’s “Win Gold” competition. Fans of money and crisps will love the new McCoy’s Win Gold competition, giving McCoy’s lovers the...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week

Leo Burnett London - McDonald's Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Ads of the Week

CHI&Partners - Argos CHI&Partners and Argos are set to unveiled an incredibly fast-paced new spot this Saturday to promote the speed of the Argos “Fast Track, Same Day Delivery” service, which allows customers to choose from four...

Posted by: Benjamin Hiorns
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Design

Ikea Museum set to open in Sweden

Ikea is a lot of things to a lot of people. To some of us, it's essentially hell on earth; a gigantic shrine to consumerism with added meatballs, which pushes products you'd need a masters in engineering to assemble with any genuine level of...

Posted by: Benjamin Hiorns
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Advertising

Top 5 Ads of the Week

Gravity Road - Mikado Office Workers go WILD With Mikado First off, we have a new TV, VOD and social media campaign that has been created by Gravity Road for Mondelēz International biscuit brand, Mikado, and is the first for the brand to be...

Posted by: Benjamin Hiorns
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News

The 2016 Annual Winners

It gives us great pleasure in announcing this years Annual winners! New this year we presented the limited edition gold books for the winners in each category. (On top of this we also print 15,000 other copies and distribute them across the globe,...

Posted by: Creativepool
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Advertising

Top 5 Ads of the Week: Week 3

FCB West - Electronic Arts Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...

Posted by: Creativepool Editorial
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Advertising

Top 5 Account Wins of the Week

McCann Worldgroup - Beko Beko has appointed McCann WorldGroup as lead agency partner for global communication projects, with the agency set to serve as a lead agency for Beko; a global Premium Partner of FC Barcelona, the second largest brand in...

Posted by: Creativepool Editorial
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Advertising

The Muppets follow in Sylvester Stallone's footsteps for Warburtons

I love The Muppets. Three of the movies sit easily in my top 50 of all time, “Rainbow Connection” still brings me to tears almost every time I hear it, and I even managed to sit through the woeful display that was “Muppets from...

Posted by: Benjamin Hiorns
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Advertising

Top 5 Ads of the Week

Saatchi & Saatchi London - Direct Line Some might argue that this campaign has already been run into the ground, but I've really enjoyed it, and that's not just because I have a particular fondness for Quentin Tarantino movies. The latest spot in...

Posted by: Benjamin Hiorns
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Advertising

Ads of the Week

Forsman & Bodenfors – H&M H&M looks set to break all the fashion rules in a new campaign from Forsman & Bodenfors featuring punk icon (and walking leather pin cushion) Iggy Pop. It hinges on a film narrated by the Stooges frontman, which carries a...

Posted by: Creativepool Editorial
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Design

Smart Boy: If Nintendo made Smartphones

When Nintendo announced their intent to move into smartphone gaming earlier this year, the internet was abuzz with gamers pontificating on their pros and cons of the company's decision to branch out beyond their own home consoles for the first time....

Posted by: Benjamin Hiorns
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Advertising

Does banking always have to take itself so seriously?

ING DIRECT, the Australian bank, has announced Isla Fisher as brand ambassador as it launches a new multi million dollar campaign by VCCP Sydney, which aims to show Australians how banking doesn't necessarily have to take itself too seriously, and in...

Posted by: Creativepool Editorial
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Advertising

ADMA announce new 3 day festival

ADMA, the Association for Data-Driven Marketing and Advertising, has announced a brand new three day festival in Australia. The Festival of Marketing, Media, Analytics and Advertising (FOMMA) from August 4-6 at the Sydney Hilton Hotel and The Seymour...

Posted by: Creativepool Editorial
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Advertising

It's bake or break time for the Italian Stallion

First it was Arnold Schwarzenegger shouting at Meerkats, now it's Sylvester Stallone delivering bread. What next? Jean-Claude Van Damme waxing lyrical about ice cold American beer? The new Stallone-starring spot by WCRS for Warburtons bread, is just...

Posted by: Creativepool Editorial
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Advertising

Fancy using Sonic the Hedgehog in your next ad campaign?

“Video games are the new cinema.” A common statement, especially in certain corners of the internet, and one that I don't necessarily disagree with. Irregardless of your stance on the gaming industry however, it cannot be denied that the...

Posted by: Benjamin Hiorns
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Features

Philosophical dialogues exploring the cultural creativity of the brain

Creativity is multi-faceted and has many guises. Contrary to conventional belief, it is not only the realm of artists - we all need it in everyday life whether it's at work, figuring out how to frame the perfect pitch, or at home, cooking a...

Posted by: Jugular:Joining The Head and the Heart
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Design

MADE gets physical

The online furniture store MADE has made its most ambitious move yet into the physical realm with a new flagship showroom (its largest yet) based in the centre of London. The new store opened on Saturday in Soho on Charing Cross Road, and fills a...

Posted by: Creativepool Editorial
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Careers

Training courses: just a day of your life that you won't get back?

It's Monday morning. Email hell beckons. I've got my Creativepool blog to write but I do also need to try and whittle down the daily glut of Groupons, StumbleUpons, Voucherclouds, More Groupons, and LinkedIn's “congratulate Billy-Bob on his new...

Posted by: Ashley Morrison

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