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Industry

Behind the nature of plastic with Cheil - #BehindTheIdea

Right when you start thinking that creativity cannot be pushed any further, there will always be a campaign such as this one by Cheil Central America ready to amaze any advertising professional out there. The Nature of Plastic was born out of a...

Posted by: Creativepool Editorial
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Leaders

Grey Germany shockingly opens people's eyes to the horror of FGM

Worldwide more than 200 million women are affected by the cruel “tradition” of FGM (female genital mutilation), with over 48,000 of them living in Germany. Nevertheless, the problem is simply not visible to most people. TERRE DES FEMMES...

Posted by: Creativepool Editorial
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Leaders

Cheil Posters Celebrate Diversity and Progressive Contemporary Craft

Design at Cheil London has created a series of limited-edition prints that celebrate the diversity of output it produces on behalf of its clients in a rotating exhibition sponsored by LOVEUROPE. The posters and postcards feature brief-rich,...

Posted by: Creativepool Editorial
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Leaders

Cheil Creatives Celebrate 10 years of Record Store Day

Strange as it might be, given the relentlessly 'progressive' nature of our entertainment, vinyl records have never been more popular in 2017. Whether it's a natural push back against the comparatively soulless, ephemeral nature of digital music...

Posted by: Benjamin Hiorns
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Leaders

Cheil London reveals 5 star debut campaign for Etihad

Cheil London has launched its debut work for Etihad Airways, since winning the account earlier this year. The global print and digital campaign shows how Etihad offers a superior travelling experience to its rivals, positioning the company as a...

Posted by: Creativepool Editorial
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Leaders

Cheil create a children’s book that teaches life lessons through golf

Cheil Worldwide has created a golf-themed children’s book to help teach the virtues of life. The book will be used in an educational program called “Golf Daddy Class,” which is sponsored by Korean golf distributor Orient Golf. The program and...

Posted by: Creativepool Editorial
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Leaders

Cheil Worldwide launch internship initiative at 2016 ANDY Awards

Cheil Worldwide is partnering with the ADVERTISING Club of New York's International ANDY Awards on an internship initiative to support two standouts from the show’s Student Competition. It is the first time in the show’s history where the...

Posted by: Creativepool Editorial
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Leaders

Creative Discussions: The verdict on Trump from Droga5, Cheil & more...

It's been 2 weeks now since D-Day (Donald Day) and our divided world has grown even more so in the ensuing noise, chaos and horror. The creative industries, however, prove ever resilient, and whilst my previous piece from last week regarding the...

Posted by: Benjamin Hiorns
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Leaders

Honeycomb launches in Germany and Austria

Following its UK launch earlier this month, Honeycomb, the revolutionary video advertising distribution platform, is opening its doors to advertisers, production houses and agencies in Germany and Austria. Frank Lakebrink, who is leading the charge...

Posted by: Creativepool Editorial
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Leaders

Cheil London and wethepeople London launch Cheil Health

Cheil London has today announced the official launch of Cheil Health, a joint venture with the specialist healthcare agency wethepeople London. It will be dedicated to servicing global and local healthcare and pharmaceutical clients. Cheil Health...

Posted by: Creativepool Editorial
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Leaders

Cheil Hong Kong says chocolate is the cure for everything

There's something wonderfully cheeky about this integrated campaign from Cheil Hong Kong that I can't help but fall head-over-heel for. This is a tongue-in-cheek repositioning effort for the Very Chocolate brand, which prides itself as being made...

Posted by: Benjamin Hiorns
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Leaders

Cheil Worldwide's latest innovations are improving life

Whilst it began life as an agency created specifically to service Samsung, Cheil has gone from strength to strength in recent years with work that continues to push boundaries and make people think. Here, we've highlighted two recent campaigns from...

Posted by: Creativepool Editorial
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Leaders

Cheil London and Samsung's Shakespeare app scoops Gold at the ANDYs

In a first for the global network, Cheil London has claimed Gold at the 52nd International ANDY Awards for RE:Shakespeare. The app brings William Shakespeare to life for students who might be more interested in their smartphones than their bardic...

Posted by: Creativepool Editorial
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Leaders

Cheil London help the Women's Equality Party reclaim the streets

Cheil London has created a campaign for the Women’s Equality Party (WE) to highlight and illustrate the rise in rape and sexual violence against women in the capital, and mark the Million Women Rise march across London, which took place over...

Posted by: Creativepool Editorial
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Leaders

Cheil and Samsung use VR to help people conquer their fears

Cheil Worldwide are asking people to conquer their deepest fears with the help of virtual reality technology in the Samsung #BeFearless campaign, which focuses on the common fears of public speaking and heights. The campaign seeks to empower young...

Posted by: Creativepool Editorial
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Leaders

Cheil Worldwide goes into Retail

Amidst heavily denied rumours that the agency originally set up as Samsung’s in-house shop is to be sold to Publicis, Cheil Worldwide officially announced this morning that it is consolidating its entire global retail resource under a single...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Inspiration

Agency Cribs Episode 3: Off to Bankside at Cheil London

In the latest episode of Agency Cribs, we offer a peek into the beating heart of Cheil London, the London-based agency that is part of an international network offering its clients “ideas that move” across channels, across devices, and...

Posted by: Creativepool Editorial
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Leaders

The Black Cab Interviews: Matt Pye, Vice President/COO Cheil UK

Creativepool worked in collaboration with friends from Brightmove Media, production support by Ground Control and music by Tin Drum Music for the second series of The Black Cab Interviews in London. In the back of a signature London black cab,...

Posted by: Creativepool
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Leaders

Germany creates the first 3D printed sweets

In the last few years, 3D printing has evolved from a niche concern into a thriving industry, with many previous naysayers in the design community now happily jumping on board the bandwagon with both feet. Not only is it a surprisingly affordable and...

Posted by: Benjamin Hiorns
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Leaders

Cheil partners with powerhouse, Mirriad in South Korea

Cheil Worldwide have entered into a new long-term partnership with Mirriad, a world leader in native in-video advertising, which will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad's market...

Posted by: Creativepool Editorial
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Leaders

Samsung and Cheil debut their Centre Stage in-store display

Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...

Posted by: Benjamin Hiorns
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Leaders

TBWA Worldwide acquire Heimat; Germany's 'Agency of the Year'

It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...

Posted by: Benjamin Hiorns
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Industry

Deadline Looming: Enter The Lovie Awards by the 9th of June

There’s still time to enter for the chance to be honoured as the best of the European Internet. Previous winners include creative titans like 2016 Lovie Agency of the Year Cheil Germany (pictured), as well as smaller studios like...

Posted by: The Lovie Awards
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Industry

The 7th Annual Lovie Awards call for entries is now open

If you create amazing work online in Europe, and you’d like to give that work a chance to stand out alongside the best work on the Internet then you should get to know The Lovie Awards. Now in its 7th year, The Lovies is the only awards...

Posted by: The Lovie Awards
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Inspiration

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Leaders

Account Wins of the Week

BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Lynx TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...

Posted by: Creativepool Editorial

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