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Displaying 397 - 432 of 3386 results

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Leaders

A Day in the Life of a jelly Illustrator

Jo Bird loves scribbling and scrawling. She is best known for her intriguing wall murals, and has worked with the likes of Visa, Hyundai, Oxfam, French Connection, Chanel, Rankin, Sipsmith and Harrod’s. Jo recently produced some gorgeous...

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Inspiration

The ten things every copywriter hates to hear (and the ideal responses):

1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...

Posted by: Magnus Shaw
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Leaders

Teenagers are bored with Facebook. But why is that such bad news?

MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...

Posted by: Magnus Shaw
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Leaders

FaceCake Gives You The NFL Look And Feel In A 53-Foot Long Truck

The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...

Posted by: Creativepool
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Leaders

The Ultimate ‘Pop-up Lounge’ Bar In London

Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...

Posted by: Creativepool
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Leaders

Keep Track Of Your Wish List With Twitter

November is the busiest marketing month and Amazon is giving its customers another tool to keep track of all the goodies that will be filling up their online shopping baskets. Yesterday Amazon introduced #AmazonWishList, allowing customers to add...

Posted by: Creativepool
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Leaders

French luxury house Launches New Website

The French luxury house Hermès anounced yesterday their new pop-up e-store, La Maison des Carrés, which is dedicated to the world of Hermès silk. Choosing from the myriad of prints, fabrics, colors, and designs is a difficult task, but...

Posted by: Creativepool
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Leaders

New Team Behind The Legendary New York Music Venue CBGB

CBGB was founded on the Bowery in New York City by Hilly Kristal in 1973. The New York music venue became a forum for American punk and new wave bands such as the Ramones, Television and Patti Smith Group. In 2013, the former location of CBGB was...

Posted by: Creativepool
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Leaders

The Exceptional Journey With Courvoisier

One of the world's leading luxury cognacs announced yesterday the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the...

Posted by: Creativepool
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Leaders

Better World With Kind Words And Foosball

Yesterday (Sunday 21st September 2014) Ogilvy & Mather, one of the largest marketing communications companies in the world, got involved in spreading the word of amity through their new campaign, “Shoot Goals, Not Guns” for the...

Posted by: Creativepool
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Leaders

Burberry Uses The Twitter Buy Button

Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...

Posted by: Creativepool
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Leaders

WPP Lose Miller Lite Ad Account

TBWA beat out Publicis Groupe's Leo Burnett and WPP's Royal Order in the pitch for becomming Miller Lite's agency. Miller Lite is the fourth-largest beer brand in America and TBWA are taking over the control of the major creative accounts. WPP had...

Posted by: Creativepool
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Leaders

Their First Non-Gifting Above The Line Campaign

The unique online department store Notonthehighstreet.com, launched ‘CHOOSE’ on Monday 15th September, its first non-gifting focused, above the line campaign created by WCRS. Notonthehighstreet.com is bringing together more then 4,000 of...

Posted by: Creativepool
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Leaders

The not so super market. Why Tesco has lost its way.

The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...

Posted by: Magnus Shaw
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Leaders

Is the 'New Age' just marketing gone bad?

Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...

Posted by: Magnus Shaw
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Leaders

M&C Saatchi snatch Cricket Australia creative account from GPY&R

After a long-standing relationship with GPY&R, Cricket Australia has handed the reigns of its creative account over to M&C Saatchi Melbourne, who won the account following a four-way pitch, by leveraging the specific expertise of its sister agency,...

Posted by: Benjamin Hiorns
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Leaders

Digital Innovation Agency of the Year 2013: SapientNitro

Published 18/12/2013 by Campaign Magazine In a year when the importance of crea­tivity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...

Posted by: Publicis Sapient
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Leaders

The rise and rise of the no-makeup selfie

For the past week, Facebook has been awash with no make-up selfies. You will now be looking at your colleagues, friends, bosses maybe even girlfriends, with new eyes, knowing now exactly how everyone looks first thing in the morning, albeit via the...

Posted by: Jessica Hazel
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Leaders

Touchdown Duracell: Battery brand tells a poignant brand story

Duracell takes its brand beyond the bunny with a new internet ad featuring the NFL's first legally deaf offensive player Derek Coleman as a brand ambassador. Coleman has defied many critics and former coaches to make it to the NFL in what is an...

Posted by: bluemarlin
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Inspiration

Personal best. What 2013 did for me.

For all its trials, hardships, wars and woes, 2013 still managed to inject some wonderful stuff into our busy, pressured lives. So, with 2014 snapping at our heels, this would be an appropriate moment to celebrate the things which enhanced the human...

Posted by: Magnus Shaw
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Inspiration

Two trends influencing the performance of your brand

The best-laid strategies have to be amenable to change. In the long term, market forces, cultural changes and technological innovation can all shift the foundations you’ve built on. And as Darwin explained: it’s not the strongest that...

Posted by: Bray Leino
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Inspiration

Is this the most ineffective press ad of all time?

I'm sorry for implanting a most unwelcome picture in your head, but I was taking a bath the other evening. The radio was on, I was leafing idly through a magazine and that's when I saw it - the least effective print ad of all time. In fact, it was so...

Posted by: Magnus Shaw
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Leaders

The launch of #CreateBritain

28 March 2013 was a big day for the British creative industries. It was the day that saw the birth of an important new national initiative - Create Britain - to promote and celebrate homegrown creative talent in all its original and talented...

Posted by: Creativepool
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Features

Feel the Hepburn. Why the new Galaxy ad is just plain lazy.

We like Galaxy chocolate bars, I think we're all agreed on that. Lovely, creamy, sugary sledges of tooth rotting gorgeousness, all bundled in delightfully gold foil - wonderful stuff. Mind you, we shouldn't be surprised we think this way, because for...

Posted by: Creativepool
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Features

Cor blimey David!

By Jessica Hazel Nothing is going to grab your attention quite like David Beckham tucking his bum cheek back in his boxers during an ad break. Well done H&M for paying whatever amount of money it takes to get the world's most lusted after man to get...

Posted by: Creativepool
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Leaders

Grey London brings us The Sun's Big Smile Giveaway

Grey London have worked with WPP's Team News agency to create a multi-channel campaign launching the Sun's Big Smile Giveaway. The campaign consists of promotions, giveaways, fun content, all to help the nation get through the 'depression' of...

Posted by: Creativepool
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Features

The challenge facing Facebook in 2013.

by Magnus Shaw. Examine the figures and social media boggles the mind. Facebook boasts over one billion users - a seventh of the entire planet; Twitter has more than 100 million users. Even music-streaming app Spotify, carries 18 million...

Posted by: Creativepool
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Features

Jack Fairclough

Creativepool profile: creativepool.co.uk/LittleHoudini Website: littlehoudini.co.uk(under construction) Facebook: is for stalkers! Twitter: twitter.com/littlehoudinii " Hi I'm Jack….I will illustrate/animate and design for food! " How long have...

Posted by: Creativepool
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Features

5 Minutes with... Ivanka Majic - Canonical

Tell us what you do for a living and who you work for? I am Creative Strategy Lead at Canonical. What does that involve? Taking technical cleverness and making it into consumable cleverness. Oh, and changing the world. I also get to help people...

Posted by: Creativepool
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Features

5 Minutes with... Jon Humphreys - The Neighbourhood

Tell us what you do for a living and who you work for? Creative Director and Co-founder of Neighbourhood. How did you get started in the industry? Degree in architecture, decided I didn't want to go into that industry, free-lanced as a graphic...

Posted by: Creativepool
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Features

Spotlight - David Chaudoir - Motion Designer

Don't know it all - ask questions. Describe your work in one sentence. Design in motion. What's the most important thing you've learnt in your line of work? Everything is temporary, style, fashion, who's hot and who's not. Get paid for...

Posted by: Creativepool

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