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Leaders

Ogilvy & Mather Worldwide win highly coveted Tiffany & Co. account

Ogilvy & Mather Worldwide have significant cause for celebration as they were recently names the global creative agency for legendary luxury jewellery retailer 'Tiffany & Co.' after a search the brand has been undertaking since last October. Ogilvy &...

Posted by: Benjamin Hiorns
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Leaders

VCCP Partnership scoops IAB’s Agency of the Year award

VCCP Partnership has been awarded the Internet Advertising Bureau’s (IAB) Creative Showcase Grand Prix to become Agency of the Year. The agency scooped the award after receiving the most honours for outstanding digital campaigns throughout...

Posted by: VCCP
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Leaders

How 'ambition' became a dirty word.

Do you remember Cait Reilly? She was the graduate who brought a legal case against the government after she was forced to abandon her voluntary work with a museum, and replace it with unpaid 'work experience' at Poundland. Both situations allowed her...

Posted by: Magnus Shaw
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Leaders

I Heart Studios take over Shoreditch Art Wall #iheartcreates

We sat down with the Creative Director of I Heart Studios, Martin Winslade yesterday to talk about their most recent takeover of the Shoreditch Art Wall. The creative for Underated went live yesterday so head to Shoreditch and see it in the flesh....

Posted by: I Heart Studios
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Leaders

Kitcatt Nohr Reverts To It's Roots By Dropping The Digitas Baggage

Since it was bought by the French multinational 'Publicis Groupe' back in 2011, the Digitas name utilised by UK agency Kitcatt Nohr has been synonymous with helping brands create unique and daring advertising opportunities. However, the company now...

Posted by: Benjamin Hiorns
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Leaders

Biscuit giants McVitie's plan an 'emotional' £12m relaunch

We all love biscuits, it can't be denied that a cup of tea wouldn't be the same without them, and there is no brand more synonymous with biscuits than McVitie's. Though McVitie's was first launched almost 200 years ago, the company merged with...

Posted by: Benjamin Hiorns
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Leaders

Bieber: only slightly more bad-ass than Barbie

So, Justin Bieber’s in the news. Yes, that craaaaazy 19-year-old superstar is at it again. The over-exposed victim of his own success was caught racing down a Miami street in his bright yellow Lamborghini at 4am. Apparently he’d had some...

Posted by: Ashley Morrison
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Leaders

Bad advice. Is Trip Advisor an effective marketing tool?

I'm in Egypt, as I write this. I've returned to Dahab on the Sinai Peninsula to see how two revolutions have changed things since I was last here. As it turns out, the Egyptians are still as warm, hospitable and helpful as ever. The Red Sea remains...

Posted by: Magnus Shaw
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Leaders

“It's the [bad] taste.” Farewell to the last of the PG Tips chimps.

Growing up in the '80s, there were only four TV channels. Consequently, when we got to school, it was a pretty safe bet that we had all watched the same telly as everyone else the night before. So in the playground of a morning, we would all run...

Posted by: Ashley Morrison
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Leaders

Hive mind. How are British Gas getting on with their new brand?

The post-Christmas advertising landscape is a rum old scene. The big retailers have withdrawn - some to lick their wounds, others to bathe in glory and ass's milk. This leaves the field pretty clear for other, less seasonal outfits, to pitch their...

Posted by: Magnus Shaw
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Leaders

Unlucky for some. How 2013 let me down.

For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...

Posted by: Magnus Shaw
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Features

Drive Like A Girl: patronising, discriminatory...or clever?

Most people would probably agree that, these days, we are a much more touchy-feely nation than ever before. Or much more “politically correct”, if you want to be more politically correct about the label. But advertising is still one of...

Posted by: Ashley Morrison
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Leaders

Top 10 Creativepool Companies of 2013

2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...

Posted by: Creativepool
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Features

YouTube and You: are you doing yourself out of a job?

“That’s the power of social media” - that’s what they keep telling us. Yep, social media can indeed be harnessed and used to great effect by an enormous range of businesses - from sole traders to multinationals. For some of...

Posted by: Ashley Morrison
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Leaders

Daley Male: why prejudice won't affect the Olympian boy-brand

Unless you’ve been asleep for the past week, you’ll be all too aware of Olympian Tom Daley’s announcement about his sexuality via a ‘selfie’ YouTube video. The reaction has been incredible - from the media and the public...

Posted by: Ashley Morrison
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Leaders

Mind your language. Why Spotify has nothing to fear from the ASA.

I've written before on the clumsiness and general lack of bite of the ASA (Advertising Standards Authority) and this week sees them back in action, in hot pursuit of Spotify. It seems the music streaming site recently threw out an email to selected...

Posted by: Magnus Shaw
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Leaders

Internships. A great idea gone bad.

Had it not been for an internship, I wouldn't be a copywriter. Once I'd completed my training, my tutor arranged for a series of placements at various agencies. It was called 'work experience' then, and each placement lasted a few days. It was a...

Posted by: Magnus Shaw
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Leaders

Hey, sugar. Is John Lewis' Christmas ad too treacly?

Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...

Posted by: Ashley Morrison
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Inspiration

Split Face Portraits of Relatives

Ulric Collette is a self-taught photographer from Quebec, Canada. He studied art and graphic design at school and currently works as an art director for Collette, an advertising studio in Quebec City. In his series entitled, Genetic Portraits, Ulric...

Posted by: Creativepool
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Leaders

The heads up. Why Facebook has lifted its ban on decapitation videos.

In my late teens, a video was doing the rounds. It was called 'Faces Of Death' and I don't think it was an official release - more a much-copied bootleg. Essentially it was a compilation of clips showing people meeting their deaths in accidents. A...

Posted by: Magnus Shaw
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Inspiration

26 Creative Guerilla Marketing Examples

We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. As...

Posted by: Creativepool
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Leaders

Hailo, Nowness, SoundCloud among winners of Lovie Awards

International sensation Hailo, lifestyle media provocateur Nowness, and pop culture gem Catleidoscope will be saluted alongside special achievement honourees Candy Crush Saga, “Father of Wi-Fi” Vic Hayes, and Inside Out Project founder JR...

Posted by: The Lovie Awards
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Inspiration

Fashionably Dressed Animals Photographed by Miguel Vallinas

Upon first glance at this body of photographs Madrid-based advertising and industrial photographer Miguel Vallinas it’s easy to view it as a typical “animals dressed as people” project. But the closer you look makes you realise...

Posted by: Creativepool
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Inspiration

Reflections. A Portrait Series Looking At Our Youth

Tom Hussey is an award-winning lifestyle advertising photographer based in Dallas, Texas. In a series entitled Reflections, Hussey shows a series of portraits depicting elderly people looking in a mirror at their younger self. The photographer...

Posted by: Creativepool
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Features

Writer's "I quit" video goes viral

We’ve all had fantasies about various ways of quitting our jobs. In fact, some of you out there may even have turned freelance because you just couldn’t take the permanent life any more - either because of your boss or the work itself....

Posted by: Ashley Morrison

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