Displaying 1 - 36 of 6420 results
I recently read that if the average person was lucky enough to be granted three wishes by a genie, the number one choice was actually “world peace” rather than “a massive amount of money”. Presumably “an infinite number...
Posted by: Ashley Morrison
Leo Burnett Worldwide recently celebrated its fifth year in six as the top creative network in the annual Gunn Report's 'All Gunns Blazing' category. The report outlines the best and most innovative creative agencies in the world, distilling the...
Posted by: Benjamin Hiorns
The 3D-printed inflatable car interiors of the near-future Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
As part of my ongoing series of articles focusing on how technology is gradually overtaking humanity in terms of creative prowess, I've decided to this month focus on Artificial Intelligence, with a few recent news pieces that sent my tech-paranoia...
Posted by: Benjamin Hiorns
Human-powered inefficiency machines aim to stop us taking electricity for granted Royal College of Art graduate Meret Vollenweider has created an interactive installation of human-powered appliances in order to stop people taking electricity for...
Posted by: Benjamin Hiorns
OK I'll level with you, that headline is more than a little clickbaity, as we're still decades away from an actual, potential robotic uprising. The last few years have seen a marked increase, however, in the use of robotics in not only manufacturing,...
Posted by: Benjamin Hiorns
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
Artificial Intelligence is changing the way we in the creative industries work at every level. But rather than getting carried away with talk of machines replacing people, we’re finding the technology is taking human creativity to the next...
Posted by: Creativepool Editorial
Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...
Posted by: Creativepool Editorial
World mental health day has dawned on us once again and this year, things have never been bleaker for most of us. COVID might be in the rear-view mirror (for the most part) but with the war in Ukraine only getting more dangerous and catalysing even...
Posted by: Benjamin Hiorns
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
Paulo Areas, CCO at Forever Beta shares his insights on AI imagery and where it is heading in the future; this follows Forever Beta’s campaign with Included, a global impact-led diversity and inclusion consultancy. We have heard several times...
Posted by: Creativepool Editorial
Iris recently launched its latest integrated brand campaign for Starbucks UK. “Every Table Has a Story” aims to reinstate Starbucks as an inclusive and inspiring ‘Third Place’ where all are welcome to work, reset, connect and...
Posted by: Creativepool Editorial
RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign to introduce the brand’s mascot - the RedLeg Hermit Crab. The campaign creative by scaleup advertising specialists °Small World and...
Posted by: Creativepool Editorial
Hernán Lindenbaum is a man that, in his own words, “entered the industry sideways.” But whoever said that being a successful creative meant getting in first time through the front door? The Argentinian freelance motion designer has...
Posted by: Creativepool Editorial
Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...
Posted by: Mighty Giant
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Clearly not...
Posted by: Creativepool Editorial
There are few teams in the Creativepool community as talented as KIND. Every single one of their works oozes earthy tones and premium taste, culture and distinctiveness made design. It's hard to find, really; such delightful elegance, such delicacy...
Posted by: Creativepool Editorial
World War II is over. The western world is benefitting from an economic boom that is bound to last quite some years, and the effects of which we will still cherish and love many years ahead. Of the numerous societal innovations from those years, the...
Posted by: Antonino Lupo
Even the smallest gesture can bring a smile to someone who might need it. This is the simple, yet powerful idea behind VCCP's latest ad for Cadbury, named 'Bus.' Directed by Academy director Fréderic Planchon, the spot shows a little boy...
Posted by: Creativepool Editorial
Many decades ago, Bill Bernbach said: “It may well be that creativity is the last unfair advantage we're legally allowed, to take over our competitors.” In 2016, the World Economic Forum placed creativity as one of the top three skills...
Posted by: Andreas Krasser
As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...
Posted by: Creativepool Editorial
Young, cosy, born and developed through hardship and great creative passion - animation studio Kino Bino has just the perfect story of what is hopefully set to be a successful animation studio in the United Kingdom. Kino Bino was founded in 2019...
Posted by: Creativepool Editorial
COVID-19 has pulled everybody's focus out of balance. But the drive of Jake Barrow is unfaltering, which shows how great of a leader he is to his team. 'Sic parvis magna,' as it appeared in a popular video game series. Jake was born in a small...
Posted by: Creativepool Editorial
This piece is all about the "P" word. You have been warned. "Pivoting" is a palpable and prevalent protagonist in brand paradigms, purpose and communications, enough to possibly sound repetitive and preposterous to hear. But how do you pivot during...
Posted by: Creativepool Editorial
Dmitry's story is one of jaw-drops, twists, turns and dreams. Born a soldier, grown a policeman, turned carpenter and then 3D modeller, we are fascinated by the range of experiences Dmitry has lived in his life and we are impatient to share them with...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
When I was young, my uncle gave me his stamp collection. I was instantly captivated by all these beautiful miniature artworks from across the world. I would spend hours poring over them, organising and reorganising them, by colour, or by countries...
Posted by: Creativepool Editorial
Every brand needs a strategy. Without one, you have no clear path from where you are to where you want to be. It’s easy to waste time, and hard to make decisions, because everyone has a slightly different idea of what success looks like....
Posted by: Creativepool Editorial
Paul Hill is a freelance retouching artist originally from East London whose stylish and eye-catching work, which he himself describes as “high end, creative retouching,” has been lighting up Creativepool for some time now. Paul’s...
Posted by: Benjamin Hiorns
Whether it’s a puzzling political statement (Statue of Confusion, pictured), views that bring the world into people’s backyards or a dragon made of milk, Amsterdam-based 3D artist Fedde Souverein's work is sure to capture your...
Posted by: Creativepool Editorial
Think Small. One of the greatest ad campaigns ever created. But forget cars, I’m talking about small agencies. I know what I would be thinking as a shiny new ad grad reading this, but hear me out fledgeling creatives. When you embark on your...
Posted by: Rickie Marsden
Can a photo save the world? With World Clean Up Day taking place on the 21 September, explore tips by top Shutterstock photographers on how they empower environmental issues through powerful images. When UK photographer Kev Gregory made his...
Posted by: Shutterstock
World Emoji Day is being celebrated across the world today on social media and beyond with a host of fan comments, online discussion and articles about the universal language. Emojis have become an entertaining form of expression cutting out the...
Posted by: Creativepool Editorial
Curious Films - The Wilderness Society Zoë Bell’s latest spot, “Save Ugly” for The Wilderness Society, boasts an A-list cast with the likes of Rosario Dawson, Cate Blanchett and Joel Edgerton. A three-minute musical comedy,...
Posted by: Creativepool Editorial
Make no mistake, personal networks are a powerful thing. They are a source of inspiration and learning. Will provide support through the good times and the bad. Keep you innovative and provide a sounding board for key decisions. Help you get things...
Posted by: Ross Taylor