Displaying 1 - 36 of 102 results
Of course, these days, being a smoker is only slightly less offensive than kitten killing. But it wasn't always that way. Indeed, there was a time when everyone from doctors to movie stars - even prospective presidents - were more than happy to...
Posted by: Magnus Shaw
It's 'No Tobacco Day 2014'. Hooray. It is often said there are too many 'days' dedicated to this that and the other. And I think this rather proves the point. Not because the World Health Organisation (who are behind the event) shouldn't have an...
Posted by: Magnus Shaw
Bray Leino’s new anti-smoking campaign “Be There Tomorrow”, for the public funded body Smokefree South West, airs this week (Monday 10 Feb) across TV, Radio and Outdoor, striking a much darker tone than previous campaigns. The New...
Posted by: Bray Leino
When we think of Hollywood directors, we often envision them immersed in the world of film from the get-go. Directors like Quentin Tarantino and Christopher Nolan appear to have been born to entertain us with epic movies that push the boundaries of...
Posted by: Benjamin Hiorns
Niamh Murphy, Head of Planning and Behavioural Science at In the Company of Huskies, on letting go of logic, rationalising in uncertain times, and the brands that are shaking things up with their pulling power. The difference between changing...
Posted by: Creativepool Editorial
Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...
Posted by: Creativepool Editorial
It was 18th January, 1970, when The New York Times ran a full-page ad to announce “A national day of environmental education.” Interestingly, that day would be several months down the line: April 22. Earth Day. That’s right -...
Posted by: Creativepool Editorial
Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...
Posted by: Antonino Lupo
Photographer Theofilos Koutroumanis has done a lot in his life, from owning a bar to working in advertising and publishing. But when someone asked him to take pictures during a party night in his own bar, that was enough of a wake-up call for...
Posted by: Creativepool Editorial
TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...
Posted by: Creativepool Editorial
You never know when the muse of creativity is going to engulf you in one of its legendary and life-changing moments of epiphany. Filmmaker Philip Giancola has dropped out of high school in his teenage years, only to then fall in love with movies...
Posted by: Creativepool Editorial
It takes a moment to realise you've been faring on the wrong path for a while. When life gets in the way and everything you do becomes a necessity to forge ahead, it is way too easy to lose focus on the things you love. Today, Polish-born illustrator...
Posted by: Creativepool Editorial
'Come out to play' was the message last weekend as Irish bookmaker Paddy Power put together a team of LGBTQ players and walked alongside a larger than life inflatable dubbed The Game Changer at Pride Brighton. The case video for the stunt (below),...
Posted by: Creativepool Editorial
British American Tobacco (BAT)’s e-cigarette brand Vype unveiled two new products at a launch event held at the top of London's Gherkin building last night. The Vype iSwitch and Vype iSwitch Maxx devices are aimed at smokers who are yet to...
Posted by: Creativepool Editorial
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
MullenLowe London - UN Women/Unstereostype Alliance UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless...
Posted by: Creativepool Editorial
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
VCCP - Britvic J2O J2O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As...
Posted by: Creativepool Editorial
Grey London - Locozade Energy Lucozade Energy is taking its “Energy Beats Everything” campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between...
Posted by: Creativepool Editorial
Sid Lee - The North Face The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next...
Posted by: Creativepool Editorial
Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...
Posted by: Creativepool Editorial
We Are Disrupt - Canyon UK Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range. Canyon’s Fitness range aims to bring their award-winning performance to more riders. Whether you’re cruising...
Posted by: Creativepool Editorial
You’ve forgotten what your family looks like. It’s been months of overtime. Leaving the house before they’ve woken up, coming home after they’ve gone to bed. You tell them that ‘it’s expected, and everyone else is doing it’, well aware...
Posted by: Magnopus
Sunshine - Planned Parenthood A collective of musicians, designers, artists, authors and comedians have teamed up to create a musical compilation in aid of sexual health charity Planned Parenthood. The 7-Inches for Planned Parenthood fundraising...
Posted by: Creativepool Editorial
Today, comedy fans everywhere are finally able to experience "Friends from College," the highly anticipated new Netflix Original Series from Nick Stoller (Neighbors, Neighbors: Sorority Rising, Forgetting Sarah Marshall, Get Him to the Greek) and...
Posted by: The Darnell Works Agency
Gravity Road – Three Three UK and Gravity Road have teamed up to launch a new social film as part of the mobile network’s “Go Roam” campaign. Go Roam is the latest iteration publicising Three’s Feel At Home offering, which allows customers...
Posted by: Creativepool Editorial
The Leith Agency - Irn Bru Xtra Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...
Posted by: Creativepool Editorial
Cancer Research UK is launching “The Breath Test” in the UK; a new outdoor, experiential, social, guerrilla, press and radio campaign that aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO...
Posted by: Creativepool Editorial
Edelman Deportivo Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner. Stockholm based Deportivo was described by Contagious in January 2017 as the “best and...
Posted by: Creativepool Editorial
Leo Burnett London - McDonald's Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really...
Posted by: Benjamin Hiorns
AB - Exeter University Leading South West digital marketing agency, AB, has formed a new partnership with Exeter University, which will see the agency help to deliver two digital marketing courses to the next generation of marketers. A total of 130...
Posted by: Creativepool Editorial
In 2007, two Stanford Design Program graduates, James Monsees and Adam Bowen, came together and formed the company Ploom with the aim of innovating the portable vaporization market - an area which they rightly felt “lacked...
Posted by: Kate Lewin
Industry London-based global brand consultancy Industry has appointed Dominic Zammit as its first Head of Digital. Zammit will be responsible for Industry’s digital output, leading on strategy, content and delivery for clients across a range...
Posted by: Creativepool Editorial
We may be a nation of dog lovers, but with a population of 8 million dogs in the UK, unwanted dog mess in public places is a huge issue. Dog fouling is seen as one of the biggest nuisances blighting public places in the UK. It's reported more than...
Posted by: Creativepool Editorial
Just when you thought it genuinely had nowhere left to go after the inspired Arnold Schwarzenegger spots from last year, VCCP knock it out of the park once again with the campaign that refuses to die. This time the agency managed to rope in former...
Posted by: Creativepool Editorial
Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...
Posted by: Benjamin Hiorns