Displaying 1 - 36 of 122 results
Special K has teamed up with courageous TV presenter Katie Piper in a new digital campaign which aims to bust myths wide open and challenge common criticisms surrounding the breakfast cereal. In a bid to tackle tricky questions around nutrition,...
Posted by: Creativepool Editorial
L’Oréal Paris is launching a new True Match foundation range featuring 23 different tones which matches 98% of the UK, supported by a campaign celebrating ethnicity and diversity. The True Match Foundation range, which is one of the...
Posted by: Creativepool Editorial
ENVY Advertising has helped Kellogg's illuminate gigantic LED screens in Waterloo for an inspirational new campaign, #WhatStrengthIs. The campaign sees the star-studded cast of Nicola Roberts, Katie Piper, and Lisa Faulkner, beamed up onto the LED...
Posted by: Creativepool Editorial
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
What makes a great leader? Some believe leadership is about having the best ideas, but we've already busted that myth. CEO of Lucky Generals Katie Lee believes the best leaders guide a team from the centre of a circle, learning just as much from...
Posted by: Creativepool Editorial
To mark the launch of a new, more sophisticated and calorie conscious lunchtime menu item called the Ricebox, as well as London Fashion Week, KFC challenged British designer Katie Eary, to design a clothing collection in a lunch hour to reflect the...
Posted by: Creativepool Editorial
It was announced yesterday that Grey San Francisco has been chosen by the iControl Network, the Canadian company that specialises in providing connected home solutions, to be the first agency of record for 'Piper', the company's revolutionary...
Posted by: Benjamin Hiorns
It was announced yesterday that Leo Burnett London has promoted group marketing manager Katie Lee, to the position of managing director. The MD position has been left vacant for the past three years, since Paul Lawson was promoted to chief executive...
Posted by: Benjamin Hiorns
Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...
Posted by: Creativepool Editorial
Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...
Posted by: Creativepool Editorial
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...
Posted by: Creativepool Editorial
Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...
Posted by: Creativepool Editorial
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
Iris Worldwide has revealed its new campaign in partnership with BRITA against single-use plastic bottled water marketing. A must-have for athletes…or the most natural beverage on the planet - Big Water marketing has turned the plastic...
Posted by: Creativepool Editorial
Iconic San Diego attraction Belmont Park, known for its historic wooden Giant Dipper rollercoaster, has unveiled a new brand positioning and identity that pays homage to its heritage and the vibrant culture of San Diego. Radiating the warmth of the...
Posted by: Creativepool Editorial
BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...
Posted by: Creativepool Editorial
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
Brands continue to defy expectations and grow their ad budgets, despite the unstable macroeconomic situation. In no area is this more true than CTV. Its meteoric growth does not look to be slowing anytime soon with spend set to reach £2.31...
Posted by: Creativepool Editorial
How did you get into the industry? I remember getting a camcorder for Christmas one year when I was 10 and enjoyed taking pictures on it. For my 14th birthday, I received a new point and shoot digital camera, which led me into the world of beauty...
Posted by: Creativepool Editorial
Every ambitious business reaches a point when it seriously considers rebranding to progress. The cause could be changing customer trends, loss of market share, an acquisition, poor PR to overcome, or simply outgrowing an existing identity. But...
Posted by: Creativepool Editorial
Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...
Posted by: Creativepool Editorial
Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...
Posted by: Creativepool Editorial
Now that we’re almost a week into the new year, the trend pieces are coming thick and fast. To gather a more agency-wide perspective of what’s in store for us this year, however, we spoke to one agency specifically to gather their...
Posted by: Creativepool Editorial
Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...
Posted by: Creativepool Editorial
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
Richmond sausages recently announced the launch of its brand-new packaging by brand identity agency Bloom. The new design incorporates top-down, modern photography to inspire shoppers with recipes and show the many ways “the Nation’s...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
PUSH Mind and Body, a leading wellbeing and mental health training company, recently joined forces with Brixton Finishing School to support a work-focused community training programme for young people. The ADcademy programme, run by Brixton...
Posted by: Benjamin Hiorns
For this week’s member spotlight, we’re focusing on a freelance graphic designer and illustrator that’s managed to hold onto one client for almost 40 years. William Webb has worked on everything from mural painting and portraits in...
Posted by: Creativepool Editorial
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
In its first work from Lucky Generals, car selling service carwow aims to “fill the lives of car owners with massive moments of WOW” (delivered by a huge inflatable “WOW”) as they see how much they can sell their car for....
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
All young Kiyan Prince wanted was to become a top footballer. His dream was shattered into pieces when a young person took his life with a knife in 2006, leaving unfulfilled ambitions and a family in grief. 15 years later, and thanks to the help of...
Posted by: Creativepool Editorial
We’ve seen all sorts of scenarios and an abundance of different situations in the past year. In all of these cases, the best brands in the eyes of the public were the ones showing compassion, empathy and care. In short, the most human. You...
Posted by: Antonino Lupo