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Displaying 289 - 324 of 568 results

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Leaders

Creative Opinions: Adland and the 2018 FIFA World Cup

The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Publicis London - Tourism Ireland Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief. Both agencies will support Tourism...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

WPP - BP BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...

Posted by: Creativepool Editorial
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Workshop

Making creative choices at the start of your career

Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...

Posted by: Ross Taylor
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Leaders

Account Wins of the Week

J. Walter Thompson Hong Kong - Nikon J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of- record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

RSA Films RSA Films has added filmmaker and acclaimed actor Ewan McGregor for commercial representation globally. The film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural...

Posted by: Creativepool Editorial
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The Power of User Generated Content (UGC)

Authenticity is key in this always-on world, and nothing does more for your brand than making authentic connections with consumers. To better help your message rise above the clutter and stick in a consumer’s consciousness, you need content...

Posted by: Jukin Media
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Leaders

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Fold7 - Carlsberg Fold7 has won the global Carlsberg business from incumbent 72andSunny Amsterdam. Fold7 has held the UK account for five years and will be rolling out it's Danish repositioning for the brand globally throughout 2018. Fold7 created...

Posted by: Creativepool Editorial
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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A year of OOH with Primesight

In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...

Posted by: Primesight
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Leaders

Top 20 Ads of 2017

With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Publicis - Lastminute.com Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...

Posted by: Creativepool Editorial
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Industry

DWA brings you the December Creative Calendar

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you...

Posted by: The Darnell Works Agency
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Leaders

How to live with a designer without killing them

Does noticing uneven kerning in signage typeface, or a rogue apostrophe, make you do a little sick? When you see a wonky picture on someone’s wall, is the desire to straighten it so strong you stop listening to what they are saying entirely and...

Posted by: Sane & Able
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Leaders

Account Wins of the Week

Mother - Debenhams Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: UKIP, Moonpig, Dropbox, Auto Trader and other stories

Moonpig (in-house) Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Splendid Unlimited - Royal Holloway Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution's website experience to communicate its reputation as one of the UK's best universities. Royal Holloway is ranked...

Posted by: Creativepool Editorial
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Leaders

Jack of All Trades: Why the classic agency model needs fixing

The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...

Posted by: Bomper Studio
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Should brands invest in VR advertising?

Successful virtual reality projects from publishers like The New York Times have paved the way for sponsorship opportunities, product placement and interspersed immersive ads. However, according to Anna Bager of the Interactive Advertising Bureau...

Posted by: Magnopus
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Leaders

Top Hires of the Week

CHI&Partners CHI&Partners has added three new multi-award-winners to its creative department, bringing in Howard Green and Kate Allsop from Grey London and Alice Burton from Y&R London. At Grey, Allsop was part of the team behind News UK’s...

Posted by: Creativepool Editorial

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