Displaying 73 - 108 of 4233 results
Over the past years, more and more brands have been using content marketing to produce highly successful marketing campaigns. Yet, despite the concept’s popularity, the term still holds many mysteries for those trying to jump on the...
Posted by: Nucco
Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...
Posted by: Southpaw
EARLY BIRD ENDS SOON! For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for...
Posted by: The BCMA
For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The event brings together all the key...
Posted by: The BCMA
At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...
Posted by: Creativepool Editorial
Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has officially launched this week, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are...
Posted by: Creativepool Editorial
BBDO Worldwide has announced the launch of Flare Studio; a new, curated crowdsourcing initiative developed to meet the rising demand for diverse and authentic video content for an online audience. The initiative, led by AMV BBDO in London, gives...
Posted by: Creativepool Editorial
The immediate, highly personalised interactions of technology brands like Amazon, Apple and Facebook have set a new benchmark for customer expectations across all industries, including travel, powering individual experiences that are fully informed...
Posted by: Creativepool Editorial
AOL and MEC announce a new content deal for legendary tyre manufacturer Michelin. Called Car Connections, the digital content hub will use original videos, inspiring images and articles created by motoring icons and journalists to bring the world of...
Posted by: Creativepool Editorial
A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...
Posted by: AmazeRealise
Langenscheidt is the biggest publishing house for foreign languages in Europe. However, printed dictionaries are increasingly being substituted with digital alternatives. The brand is facing this challenge head-on in a partnership with GREY Germany,...
Posted by: Creativepool Editorial
BuzzFeed’s UK general manager, Kate Burns, and the president of BuzzFeed Motion Pictures, Ze Frank, who had flown from Hollywood especially for the IAB UK Digital Upfronts, chose Monday (October 19) to announce its launch of branded video...
Posted by: Creativepool Editorial
Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...
Posted by: Benjamin Hiorns
Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...
Posted by: Benjamin Hiorns
Emma-Kate Dobbin, the former head of social media retail at Telstra, has been named as the new social content director at M&C Saatchi's Sydney office. Dobbin is not only an experienced social content strategist, but is also an award-winning...
Posted by: Benjamin Hiorns
JWT has named former DDB New York chief creative officer Matt Eastwood as worldwide chief creative officer, in a statement released yesterday, a role which has been left vacant since Craig Davis left the agency in 2009. DDB New York appeared to enjoy...
Posted by: Benjamin Hiorns
It was revealed yesterday that DigitasLBi will be partnering with Buzzfeed and Epic Digital in developing digital branded content. The first step will involve DigitasLBi and Buzzfeed working together to create “Buzzfeed in Residence,” a...
Posted by: Benjamin Hiorns
Last week saw Sir John Heggarty proclaiming most modern advertising to be sh*t. Perhaps there's something in the bracing Spring air, because this week ITV's commercial boss Simon Daglish has warned brands that '90% of content is crap'. Some livewires...
Posted by: Magnus Shaw
This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...
Posted by: Ashley Morrison
by Creativepool. Below lists the basic outline for what you should have in place on your Creative CV for the Design, Digital, Media, Games and Web CV. You can follow this in the basic order that it is outlined below and this should give your CV an...
Posted by: Creativepool
Plus Two In this month's skills advice section, Erin Leuschke from Plus Two talks to us about using Adobe Flash in the offline world. Plus Two have 25 years experience in the strategic, creative and technical aspects of marketing...
Posted by: Creativepool
Social media is a lot of things. It’s a digital gateway drug for children, an advertiser’s parallel dream/nightmare and a tool for brands who want to get greater returns from minimal effort. That’s the cynic in me speaking, of...
Posted by: Benjamin Hiorns
The digital marketing space is forever in flux and in such a market, advertisers are always seeking innovative ways to reach their target audiences. AI is just the latest (and perhaps greatest) string to be added to the bow and while it was once...
Posted by: Benjamin Hiorns
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...
Posted by: Benjamin Hiorns
What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy,...
Posted by: Creativepool Editorial
Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...
Posted by: Benjamin Hiorns
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
A key influence on the discussions at DMEXCO 2023 was how the emergence of free ad-supported streaming TV (FAST) channels is shaping the future of TV and premium video advertising. More than half of European CTV viewers in AudienceXpress’ CTV...
Posted by: Creativepool Editorial
Earlier this year, Juicy Couture embarked on a captivating Valentine's Day campaign aimed at rekindling nostalgia among devoted Juicy enthusiasts, while simultaneously attracting new brand followers. Unlike conventional social campaigns that...
Posted by: Creativepool Editorial
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging...
Posted by: Creativepool Editorial
With Generation Z (Gen Z) emerging as a powerful consumer force, brands are continuously seeking innovative ways to engage this tech-savvy and socially conscious audience. One highly effective and immersive avenue is gaming, which has become an...
Posted by: Creativepool Editorial