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Displaying 73 - 108 of 118 results

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Leaders

Meet Lily: The drone that's not a drone

If you thought the selfie stick didn't take the idea of convenient distance snapping far enough, there is now a legitimate flying camera on the market, and it not only works (well in fact), but works without a remote control! Dubbed; “The...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Apple rev their (silent) engines If recent rumours are to be believed, it appears Apple are no longer content with simply ruling the gadget roost, they want to conquer the automotive world too. According to The Wall Street Journal, the tech giants...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Amazon and the million dollar robot How to ride Kuratas Amazon Japan is now in the robotics business, with the gigantic robotic mech suit known as the “Kuratas,” recently uploaded to the company's technology section. Costing a svelte $1...

Posted by: Benjamin Hiorns
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Leaders

What do Lionel Messi and Neil Patrick Harris have in common?

The answer to the headline question is simple; they both appear in groundbreaking new campaigns, with one starring in a campaign for an international airline, and the other starring in a campaign for a 90-year-old fashion brand. Neil Patrick Harris,...

Posted by: Benjamin Hiorns
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Leaders

JWT London make new hires and prepare for Christmas

JWT London recently unveiled its news Debenhams campaign for the 2014 Christmas season. Dubbed “Found It,” the multi-channel campaign will run across all touch points, with a much heavier marketing push than in previous years. As well as...

Posted by: Benjamin Hiorns
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Features

Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month

Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...

Posted by: Benjamin Hiorns
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Inspiration

Are Brand Mascots Still Relevant in 2024? #BrandMonth

When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...

Posted by: Benjamin Hiorns
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Inspiration

Swift Creatives unveils personalised AI assistant #BehindTheIdea

AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...

Posted by: Creativepool Editorial
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Workshop

How to hire a Print Designer

Whether you are introducing a new product, rebranding your marketing materials, or just want to come up with a fresh visual identity, hiring a print designer could be key to your success. It's a decidedly old fashioned but still incredibly flexible...

Posted by: Creativepool Editorial
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Inspiration

The connected packaging with a back-to-school boost #BehindTheBrand

Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its “Original” juice brand, to give young...

Posted by: Creativepool Editorial
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Features

4 Hot Picks for Cannes Lions 2023

By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...

Posted by: Creativepool Editorial
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Industry

Aural sculpture - Shaping the virtual sounds of the future

In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...

Posted by: Creativepool Editorial
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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: The Bristol Old Vic, Dream Challenges and other stories

Eureka! - Bristol Old Vic The Bristol Old Vic has unveiled a new visual identity to coincide with the theatre undergoing major redevelopment. The oldest continuously working theatre in the English-speaking world, Bristol Old Vic was technically...

Posted by: Creativepool Editorial
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Leaders

Have yourself a merry little GIF-mas with Enjoy Digital

Leeds-based integrated digital marketing specialist, Enjoy Digital, is spreading some extra special festive cheer this December with the launch of its interactive online Christmas GIF generator. The online application is available here:...

Posted by: Enjoy Digital
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Leaders

The Future-proof Furniture Designed to Solve Tech-related Daily Dilemmas

A vanity table optimised specifically for selfies and a rug that helps you avoid walking into walls while VR gaming were among the objects presented at this year's Milan Design Week by Singaporean designer Olivia Lee. They all formed part of her...

Posted by: Creativepool Editorial
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Inspiration

How to think like a startup - whatever your size

Growth hacking is having a mainstream moment. It’s a phrase, and an activity, that started in the startup world. But what is it, and why are people outside of the startup world starting to pay attention? What is growth hacking? Put simply,...

Posted by: Despark
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Leaders

Scarlett Raven changes the way the world views art with Blippar AR

This July, 30 year old artist Scarlett Raven will be unveiling her ambitious, groundbreaking visual arts experience, The Danger Tree, in London. Scarlett is the first oil painter to work in the exciting world of augmented reality, and reveals the...

Posted by: Creativepool Editorial
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Leaders

Benefit and ODD create the perfect brow with The Great Browdini

Benefit Cosmetics has partnered with ODD, the creative agency that specialises in helping the world's best-loved fashion and lifestyle brands translate their ambitions into results, to introduce “The Great Browdini.” This fashionable...

Posted by: Creativepool Editorial
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Leaders

FCB Inferno support Get In and Go Far apprenticeship campaign

When it comes to taking that first step onto the career ladder, apprenticeships generally come a distant second to university, which is a real shame considering apprenticeships offer real world, paid working experience to young people from all...

Posted by: Creativepool Editorial
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Leaders

AMV BBDO storm the English Channel with Mars for Euro 2016

Mars, an official FA sponsor since 2009, is launching a new multi-channel campaign set to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of...

Posted by: Creativepool Editorial
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Inspiration

The Brand Case Studies: KITE Eyewear

KITE is a UK-based optometry brand making waves with its innovative ‘eyewear’ and ‘eyecare’ products. Founder Asad Hamir was frustrated at optometry’s sterile marketplace and sensing that it lacked innovation or...

Posted by: Kate Lewin
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Leaders

Razorfish go for the feels with new Canon campaign

Razorfish has announced the launch of a multichannel communications campaign, influencer engagement and online film “Me and my bear” for the popular photograph sharing mobile application Lifecake, which was acquired by Canon earlier this...

Posted by: Creativepool Editorial

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