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Design

IKEA Employs Syrian Refugees in Monumental Social Sustainability Drive

The Swedish furniture giants at IKEA are developing workshops in Jordan employing Syrian refugees and local people, with the eventual aim of helping to integrate refugees into the economy and create jobs in the country. The initiative is part of a...

Posted by: Benjamin Hiorns
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Design

Design Vs Trump: Nazi Logos and Border Walls from IKEA and Katy Perry

You're all probably just as sick as hearing about Easy D (does anybody know what that really meant yet?) and his constant fear mongering, divisive hate speak and general incompetency. Historically, however, when in times of great political and...

Posted by: Benjamin Hiorns
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Design

IKEA recreate Syrian homes in flagship stores

Whilst you're not likely to see much about the Syrian refugee crisis in mainstream media outlets in the immediate future, that doesn't mean it's not worthy of attention. Enter IKEA, in a particularly charitable mood, who have worked with the...

Posted by: Industry Updates
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Advertising

The handcrafted IKEA direct mail campaign from LIDA

Award-winning digital and direct marketing agency, LIDA has announced the launch of IKEA Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer IKEA. Tasked with helping IKEA build a stronger relationship with members of the...

Posted by: Industry Updates
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Design

Ikea Museum set to open in Sweden

Ikea is a lot of things to a lot of people. To some of us, it's essentially hell on earth; a gigantic shrine to consumerism with added meatballs, which pushes products you'd need a masters in engineering to assemble with any genuine level of...

Posted by: Benjamin Hiorns
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Advertising

Mother London hit the hard feels for IKEA

IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little...

Posted by: Industry Updates
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Advertising

HEEEEERE'S MEATBALLS! Ikea recreate the Shining in creepy Halloween ad

The iconic and terrifying hallway scene from Stanley Kubrick's seminal adaptation of Stephen King's horror novel “The Shining” has been spoofed in a pretty spot-on new 90-second ad for Swedish home furniture giants Ikea, just in time for...

Posted by: Benjamin Hiorns
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Design

Up the Wall: The IKEA Brand Experience

IKEA's latest brand experience stunt is something to behold. To mark the opening of its new store in French town Clermont-Ferrand, the Swedish furniture giant has created a giant 30 foot billboard-cum-climbing wall decorated with its...

Posted by: Bluemarlin
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Inspiration

IKEA does more for the artist than a flatpack desk

In 1943 in a small Swedish village, an industrious, dyslexic teenager who went by the name of Ingvar Kamprad opened his first furniture store after spening his days selling matches, ballpoint pens, flower seeds and Christmas decorations to...

Posted by: Jessica Hazel
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Ikea vs. Idea

A friend of mine is trying to buy his first flat, finally getting on to the property ladder in his mid-thirties. Not his fault, of course - he works like a B-word - but such is the cost of living in London. So anyway, last weekend, I accompanied this...

Posted by: Creativepool
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Technology

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns
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Inspiration

The Sweet Spot: Loveable Valentine’s Day Campaigns for 2016

In case you haven’t noticed, Valentine’s Day drops in just two more sleeps. As ever, brands are busy capitalising on all the love in the air to match people to their products. So far we’ve seen a mixed bag of tongue-in-cheek...

Posted by: Michelle Collier
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Advertising

Top 5 Ads of the Week

JWT London - Debenhams The content division at JWT London has created eight 30 second films as part of its £1.5 million “A Match Made in Debenhams” Autumn campaign for the retailer, which launched last week and is currently running...

Posted by: Industry Updates
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Advertising

Top 5 Ads of the Week

Lucky Generals - Pot Noodle In a humorous new ad for snack brand Pot Noodle from Lucky Generals, a young Pot Noodle fan’s story is told in bombastic style in order to promote the brand’s new “You can make it” tagline....

Posted by: Industry Updates
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Technology

The Week in Tech

R2-D2 takes to the skies! Disney and Japan's All Nippon Airways have joined forces (pun obviously intended) to transform a Boeing 787-9 Dreamliner into the beloved droid R2-D2 from the Star Wars movies, as part of the Star Wars Celebration event,...

Posted by: Benjamin Hiorns
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Trends

Inventive Instagramming

Instagram isn’t all about Kimye’s family portraits and belfies. It can also be a tool for you to forge your own online artistic identity. Why not get inventive with the Instagram format? With a little twist, you can use those grid lines...

Posted by: Jade French
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Features

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Advertising

Last week, Private Eye tried to satirise advertising - and failed.

You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...

Posted by: Magnus Shaw
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Design

IKEA enters the Internet of Things Age with Smart lighting series

IKEA has introduced smart functionality into its new Trådfri lighting range, officially marking its first major step into the Internet of Things. The range, which consists of bulbs, LED panels and cabinet doors, can be controlled using a remote...

Posted by: Industry Updates
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Entertainment

IKEA launch experiential Dining Club where diners cook their own food

Next month, IKEA is set to open a fully immersive DIY restaurant space in the heart of Shoreditch, where you and 20 friends can take over a pre-prepared diner space to choose your own menu, cook and then host the ultimate private dinner party. The...

Posted by: Industry Updates
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Design

Why Kanye West wants to work with IKEA

Rapper, producer and wannabe renaissance man Kanye West has declared his lofty and surprising ambitions to design for Ikea and has called for the Swedish company to collaborate with him on a furniture range. During an interview on BBC Radio 1 with DJ...

Posted by: Industry Updates
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Design

The IKEA team explores innovation in their new lab Space 10

As a child, I always loved visiting IKEA, which I promise isn't half as odd as it sounds. Not only were the meatballs simply divine (they appear to have lost a little of their lustre of late though), but the IKEA closest to us featured not only a...

Posted by: Benjamin Hiorns
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Advertising

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

Posted by: Industry Updates
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Advertising

Account Wins of the Week

CP+B - Goose Island CP+B has won creative duties for Goose Island Beer Co, which became one of AB InBev’s first craft acquisitions back in 2011. The agency first tweeted about their new partnership last week, and the client confirmed the...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...

Posted by: Industry Updates
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Advertising

Account Wins of the Week

Mindshare - Unilever Unilever has moved its global communications planning account to Mindshare from PHD without a review. An industry source estimated Omnicom’s PHD employed in the region of 30 people on Unilever’s global communications...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Industry Updates
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Designing our future 'Life Facilitators'

Over the last half decade, we have seen some interesting shifts in the buying habits of people in privileged and developed markets. Notably a decline in the need for ownership in its traditional sense. With the vast majority of ‘things’ no longer...

Posted by: ECHO Brand Design

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