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Design

IKEA Employs Syrian Refugees in Monumental Social Sustainability Drive

The Swedish furniture giants at IKEA are developing workshops in Jordan employing Syrian refugees and local people, with the eventual aim of helping to integrate refugees into the economy and create jobs in the country. The initiative is part of a...

Posted by: Benjamin Hiorns
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Design

Design Vs Trump: Nazi Logos and Border Walls from IKEA and Katy Perry

You're all probably just as sick as hearing about Easy D (does anybody know what that really meant yet?) and his constant fear mongering, divisive hate speak and general incompetency. Historically, however, when in times of great political and...

Posted by: Benjamin Hiorns
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Design

IKEA recreate Syrian homes in flagship stores

Whilst you're not likely to see much about the Syrian refugee crisis in mainstream media outlets in the immediate future, that doesn't mean it's not worthy of attention. Enter IKEA, in a particularly charitable mood, who have worked with the...

Posted by: Creativepool Editorial
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Advertising

The handcrafted IKEA direct mail campaign from LIDA

Award-winning digital and direct marketing agency, LIDA has announced the launch of IKEA Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer IKEA. Tasked with helping IKEA build a stronger relationship with members of the...

Posted by: Creativepool Editorial
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Design

Ikea Museum set to open in Sweden

Ikea is a lot of things to a lot of people. To some of us, it's essentially hell on earth; a gigantic shrine to consumerism with added meatballs, which pushes products you'd need a masters in engineering to assemble with any genuine level of...

Posted by: Benjamin Hiorns
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Advertising

Mother London hit the hard feels for IKEA

IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little...

Posted by: Creativepool Editorial
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Advertising

HEEEEERE'S MEATBALLS! Ikea recreate the Shining in creepy Halloween ad

The iconic and terrifying hallway scene from Stanley Kubrick's seminal adaptation of Stephen King's horror novel “The Shining” has been spoofed in a pretty spot-on new 90-second ad for Swedish home furniture giants Ikea, just in time for...

Posted by: Benjamin Hiorns
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Design

Up the Wall: The IKEA Brand Experience

IKEA's latest brand experience stunt is something to behold. To mark the opening of its new store in French town Clermont-Ferrand, the Swedish furniture giant has created a giant 30 foot billboard-cum-climbing wall decorated with its...

Posted by: bluemarlin
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Inspiration

IKEA does more for the artist than a flatpack desk

In 1943 in a small Swedish village, an industrious, dyslexic teenager who went by the name of Ingvar Kamprad opened his first furniture store after spening his days selling matches, ballpoint pens, flower seeds and Christmas decorations to...

Posted by: Jessica Hazel
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Ikea vs. Idea

A friend of mine is trying to buy his first flat, finally getting on to the property ladder in his mid-thirties. Not his fault, of course - he works like a B-word - but such is the cost of living in London. So anyway, last weekend, I accompanied this...

Posted by: Creativepool
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Technology

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns
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Inspiration

The Sweet Spot: Loveable Valentine’s Day Campaigns for 2016

In case you haven’t noticed, Valentine’s Day drops in just two more sleeps. As ever, brands are busy capitalising on all the love in the air to match people to their products. So far we’ve seen a mixed bag of tongue-in-cheek...

Posted by: Michelle Collier
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Advertising

Top 5 Ads of the Week

JWT London - Debenhams The content division at JWT London has created eight 30 second films as part of its £1.5 million “A Match Made in Debenhams” Autumn campaign for the retailer, which launched last week and is currently running...

Posted by: Creativepool Editorial
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Advertising

Top 5 Ads of the Week

Lucky Generals - Pot Noodle In a humorous new ad for snack brand Pot Noodle from Lucky Generals, a young Pot Noodle fan’s story is told in bombastic style in order to promote the brand’s new “You can make it” tagline....

Posted by: Creativepool Editorial
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Technology

The Week in Tech

R2-D2 takes to the skies! Disney and Japan's All Nippon Airways have joined forces (pun obviously intended) to transform a Boeing 787-9 Dreamliner into the beloved droid R2-D2 from the Star Wars movies, as part of the Star Wars Celebration event,...

Posted by: Benjamin Hiorns
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Trends

Inventive Instagramming

Instagram isn’t all about Kimye’s family portraits and belfies. It can also be a tool for you to forge your own online artistic identity. Why not get inventive with the Instagram format? With a little twist, you can use those grid lines...

Posted by: Jade French
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Features

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Advertising

Last week, Private Eye tried to satirise advertising - and failed.

You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...

Posted by: Magnus Shaw
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Technology

Take a trip through the brain with IKEA and Sonos

Fancy an explorative journey through the brain? Then look no further than IKEA and Sonos’ new immersive experience about to land in London. The Sound Affect is a one-of-a-kind event that will allow you to discover how sound impacts your...

Posted by: Creativepool Editorial
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Advertising

IKEA launches free sustainable ‘product’ range

Swedish furniture brand IKEA has launched a new campaign promoting a range of free ‘product’ ideas encouraging consumers to live more sustainably. From upcycling empty jars to repurposing tins and making your own trellis, The Lagom...

Posted by: Creativepool Editorial
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Design

IKEA enters the Internet of Things Age with Smart lighting series

IKEA has introduced smart functionality into its new Trådfri lighting range, officially marking its first major step into the Internet of Things. The range, which consists of bulbs, LED panels and cabinet doors, can be controlled using a remote...

Posted by: Creativepool Editorial
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Entertainment

IKEA launch experiential Dining Club where diners cook their own food

Next month, IKEA is set to open a fully immersive DIY restaurant space in the heart of Shoreditch, where you and 20 friends can take over a pre-prepared diner space to choose your own menu, cook and then host the ultimate private dinner party. The...

Posted by: Creativepool Editorial
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Design

Why Kanye West wants to work with IKEA

Rapper, producer and wannabe renaissance man Kanye West has declared his lofty and surprising ambitions to design for Ikea and has called for the Swedish company to collaborate with him on a furniture range. During an interview on BBC Radio 1 with DJ...

Posted by: Creativepool Editorial
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Design

The IKEA team explores innovation in their new lab Space 10

As a child, I always loved visiting IKEA, which I promise isn't half as odd as it sounds. Not only were the meatballs simply divine (they appear to have lost a little of their lustre of late though), but the IKEA closest to us featured not only a...

Posted by: Benjamin Hiorns
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Features

4 steps to becoming a sustainable brand

The pressure on businesses to become sustainable is on. Global trends such as digitalisation and the climate crisis have led to an increased awareness of social and environmental issues. Legislation is being strengthened on both national and global...

Posted by: Creativepool Editorial
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Features

Conscious consumerism (part II): What will we buy into in 2030?

Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...

Posted by: Southpaw
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Awards

Cannes Lions 2019: Design, Outdoor, Print & Publishing winners announced

The first round of awards were handed out at the opening show of the Cannes Lions International Festival of Creativity last night with focus on the Communication and Health Tracks. Grands Prix in Communications went to Google Creative Lab New York,...

Posted by: Creativepool Editorial
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Social Media

Does your travel website sell your destination as well as Instagram?

Instagram offers the world through your phone, and travel industries cannot afford to be left behind in the digital landscape. Creating the perfect user experience has become an integral part of the travel sector and can be highly critical to...

Posted by: Naked Ideas

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