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Inspiration

How much time are you wasting on bad briefs?

Sometimes, the most constructive thing you can do is wipe the slate clean, salt the earth and start again. Yes, it can be painful to walk away from hours, days or even weeks worth of work but, as the old saying goes, you can’t polish a turd no...

Posted by: Benjamin Hiorns
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Industry

Interrupting creatively - #GettingToKnow wannabe stuntman Dave Sullivan

Dave Sullivan is a Creative Director and Senior Creative with a copywriting background but a strong eye for design and art direction. During his 20+ year career he’s worked at top London agencies, won numerous awards at everything from D&AD...

Posted by: Creativepool Editorial
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Industry

Automating the past: 10 iconic ads reimagined using AI | #HistoryMonth

The great fear behind artificial intelligence is that it will somehow end up replacing us entirely. Until recently, I would have said these fears are unfounded but then I stumbled upon the incredible horror that is NVIDIA GauGAN - an AI that can...

Posted by: Benjamin Hiorns
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Inspiration

The V&A explores the transformative power of creativity | #BehindTheIdea 

Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...

Posted by: Creativepool Editorial
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Features

Legends of Advertising: Mary Wells Lawrence | #HistoryMonth

Last history month, we highlighted Sir Martin Sorrell as our 2021 “legend of advertising.” A divisive figure still operating from the sidelines after stepping down from WPP in 2018, Sorrell is very much the kind of person most people...

Posted by: Benjamin Hiorns
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Workshop

3 budget mistakes you’re probably making with your marketing

Picture this: you’re launching a new product or service and have the right marketing strategy in place for your website, branding and design, but when it comes to keeping the momentum going once it’s out in the world, you’ve run out...

Posted by: Creativepool Editorial
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Features

The picture-perfect downfall of Instagram… or not | #FutureMonth

Peter Watson, Social Media Expert and Managing Director of Digital Marketing Agency, Distract, takes us through his thoughts on how Instagram’s push to be “like everybody else” could end up beings its undoing. When it comes to...

Posted by: Creativepool Editorial
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Industry

Shining the #MemberSpotlight on "that motion guy” George Hurrell

While he is more often than not simply referred to as "That motion guy", George Hurrell is actually a motion and animation specialist with a background in visual communication and design. With over 15 years of studio experience working...

Posted by: Creativepool Editorial
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Inspiration

Why a very self-aware Gen Z is rejecting hustle culture

Speaking as someone that didn’t even realise they were a millennial until it was already too late (I’d already got heavily into the craft beer scene of my own volition), I honestly can’t say that I spared much thought for the...

Posted by: Benjamin Hiorns
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Inspiration

Global creative calendar: July 2022

As our world continues to shapeshift, a growing list of world-famous gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply by...

Posted by: The Darnell Works Agency
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Features

WHEN IDEAS KILL

The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...

Posted by: Matt Batten
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Inspiration

What are you working towards?

Sometimes, particularly when I hit a quiet spell, I start to wonder about the value of much of the work we do in an agency, work which never sees the light of day. More especially, the wonder leads to the dilemma of worrying about our contributions...

Posted by: Richard
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Inspiration

SodaStream set colour free in honour of Pride Month | #BehindTheIdea

In celebration of Pride Month, SodaStream has launched its 2022 “Set All Your Colours Free” campaign. In celebration of the groups which are rising within the LGBTQIA+ community and promoting acceptance and tolerance between people,...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow the always busy but always rewarding world of Allan Blair

For this week’s getting to know feature, we spoke to Allan Blair, Head of strategy at VaynerMedia. With 20 years of experience working across the marketing and communications sector in PR, brand communications and digital, Allan has more than a...

Posted by: Creativepool Editorial
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Inspiration

F**k it and fit - Refusing to fit in with Simply Be | #BehindTheIdea

Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...

Posted by: Creativepool Editorial
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Industry

Drawing a hard line under sexual harassment | #CannesLions2022

Sexual harassment is the kind of thing that, by all rights, should have been weeded out of existence decades ago. As a species, I’d like to think we’ve evolved enough socially since the “boys club” days of the 1960s to be able...

Posted by: Benjamin Hiorns
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Leaders

Enjoying getting kicked in the nuts with Spencer Buck | #GettingToKnow

Spencer Buck studied at the revered Somerset College of Arts & Technology before landing his first job at drink's packaging specialists Blackburn’s. Two years later, he left London and helped run a small creative agency near Bath with two of...

Posted by: Creativepool Editorial
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Industry

Agencies - Is it time to raise your fees?

The cost of living crisis isn’t just impacting those struggling to get by. It’s a situation being exacerbated by rising inflation and inflation affects everyone, particularly at a time of great global instability. With costs stacking up...

Posted by: Benjamin Hiorns
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Inspiration

Why I changed my name - Playing the studio name game

Quite some time ago, I decided to move away from my old business name (Severn Agency) and am now working under my new studio name &Something. I wanted to take this opportunity to talk about the process, the reasons why, and how I went about...

Posted by: Tony Clarkson
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Industry

Context is queen - The power of contextual advertising

There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is...

Posted by: Benjamin Hiorns
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Workshop

Rewilding the smoothie space for innocent | #BehindTheIdea

London-based design and brand studio ShopTalk recently partnered with the innocent drinks brand to create a digital platform as part of the "Big Rewild" campaign. ShopTalk created a digital hub which forms an integral part of the digital toolkit for...

Posted by: Creativepool Editorial
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Industry

Honouring the next generation of boaters | #BehindTheIdea

The newly rebranded Discover Boating, the world's largest online resource and guide to recreational boating, has teamed up with the National Marine Manufacturers Association (NMMA) and creative and media agency Cutwater to launch a campaign honouring...

Posted by: Creativepool Editorial
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Inspiration

The dyslexic typeface designed from the ground-up for a cosmetics brand

When it comes to accessibility, one sector of society that appears to have been largely neglected is dyslexic readers. As a lifelong keen reader (and professional writer for almost two decades) the concept of struggling so fundamentally with the...

Posted by: Benjamin Hiorns

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