Features
gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant.
Cat Davis, chief marketing officer, is one of those...
Posted by: Creativepool Editorial
Features
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016.
Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
Leaders
Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...
Posted by: Creativepool Editorial
Leaders
Nike has launched a new ad celebrating women in sport featuring and narrated by tennis star Serena Williams along with a host of other talent, through agency Wieden+Kennedy.
The 90-second spot looks back on iconic moments when women were either...
Posted by: Creativepool Editorial
Leaders
Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK.
In the tongue-in-cheek spot, Rhodri pokes fun at...
Posted by: Creativepool Editorial
Inspiration
This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season.
Below, Greg Clark, MD of Sheffield-based creative agency,...
Posted by: Über Agency
Leaders
What do Kanye West and the Queen have in common? Well, by current marketing standards, quite a lot. Both of these cultural icons are wealthy and fall into a complex demographic category: high net worth individuals (HNWI).
While marketers tend to...
Posted by: Studio Black Tomato
Features
At Connect: London this week, Stuart Wilson, creative director at McCann Central, will host a session about deepfake technology and look to take the audience on a journey around the subject.
Deepfake is an AI-based technology used to produce or...
Posted by: Ryan Watson
Leaders
Arnold steps down at AMV
Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO.
Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...
Posted by: Creativepool Editorial
Leaders
Better boosts senior management team
Brand agency Better has appointed two new members to its senior management team, including Simon Preece who joins as associate brand director.
Preece will support the agency’s strategic growth, service...
Posted by: Creativepool Editorial
Leaders
BBC Sounds - Listen without Limits
This ad from BBC Creative is directed by Megaforce for the public broadcaster’s personalised music, radio and podcast app for young listeners. It features a slew of stars from the world of music and...
Posted by: Creativepool Editorial
Leaders
Barbie - The Dream Gap Project
Starting at the age of five, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything.
This is the Dream Gap and this is the year toy brand Barbie begins working to...
Posted by: Creativepool Editorial
Leaders
Great Western Railway - Five and the Missing Jewels
adam&eveDDB has created an animated ad based on Enid Blyton’s The Famous Five for Great Western Railway trains in the UK. Directed by Pete Candeland through Friends Electric, the spot follows...
Posted by: Creativepool Editorial
Leaders
Virgin Atlantic/Aviation American Gin - Announcement
Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin.
However, the...
Posted by: Creativepool
Leaders
Mother - MoneySuperMarket
MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Leaders
The Gate - Gay Times Magazine
The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
Leaders
Wieden+Kennedy - Nike
Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
Leaders
180LA
180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...
Posted by: Creativepool Editorial
Leaders
WCRS - Royal Marines Commandos
The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line...
Posted by: Creativepool Editorial
Leaders
Baxter and Bailey - AGL
Baxter and Bailey has rebranded coaching and communications agency AGL, which writes speeches and manages the public reputations of influential people such as politicians, prime ministers and royalty. Baxter and Bailey has...
Posted by: Creativepool Editorial
Leaders
Sonic Union
NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...
Posted by: Creativepool Editorial
Leaders
Park Village
Park Village announces a new addition to its growing roster: Melody Maker. The London native has directed commercials and music videos for brands and artists such as HP, BOY, Gorgon City, Shades and Killa P, Shift K3Y, Jetta Fool,...
Posted by: Creativepool Editorial
Leaders
LOVE - Umbro
Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial