Displaying 289 - 324 of 2276 results
A robot reminisces about a world it once knew in a new spot from French agency Publicis Conseil. Created for construction materials company Saint-Gobain and directed by Wilfrid Brimo, memories of human life are projected onto a screen to convey the...
Posted by: Creativepool Editorial
European football returns this week and Kia Motors has teamed up with Innocean and Sydney/Seoul-based production company Calltime for a cinematic follow-up to last year’s UEFA Europa League partnership. In a continuation of 2018’s...
Posted by: Creativepool Editorial
Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...
Posted by: Creativepool Editorial
Zulu Alpha Kilo is raising a glass (of lemonade) to independent agencies in adland with a funny spot that shows what happens after a company sells out to a buyer. The Toronto agency has created videos tackling a variety of well-known industry pain...
Posted by: Creativepool Editorial
Drinking? Don’t drive. That’s the message in a recent spot launched by the New Zealand Transport Agency (NZTA) to deter Kiwi guys from getting behind the wheel after a few beers. Research shows that 85% of drink drivers involved in...
Posted by: Creativepool Editorial
A new spot from Publicis Brasil pays homage to Formula 1 legend Ayrton Senna while communicating the power he had to bring the country together. “They say when it is the flag of some, it is not the flag of others. But in his hands it was the...
Posted by: Creativepool Editorial
How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...
Posted by: Callum Lumsden
Transport for London (TfL) has launched a new campaign encouraging the city's drivers to pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take a...
Posted by: Creativepool Editorial
Last month, Cadbury launched a campaign with Age UK to raise awareness about the issue of loneliness amongst older people and encourage the nation to get involved by 'donating their words'. This week, the latest stage of the work was unveiled with...
Posted by: Creativepool Editorial
A new ad for insurance company Churchill has been met with mixed emotions from fans on social media as they responded to a makeover of mascot Churchill the Dog. The 30-second spot sees the new version of the iconic canine character riding a...
Posted by: Creativepool Editorial
The Rugby World Cup (RWC) kicked off in Japan earlier today with the host nation playing - and beating - Russia in an entertaining opener. To celebrate the start of the competition, Publicis Italy has launched its first global ad to promote the...
Posted by: Creativepool Editorial
Think Small. One of the greatest ad campaigns ever created. But forget cars, I’m talking about small agencies. I know what I would be thinking as a shiny new ad grad reading this, but hear me out fledgeling creatives. When you embark on your...
Posted by: Rickie Marsden
Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...
Posted by: Ant O'Neill
It’s hard to believe it’s been almost four months since the UEFA Champions League (UCL) Final took place in Madrid but Europe’s biggest club competition is back. All 32 teams are ready to go for the first round of group stage games...
Posted by: Creativepool Editorial
In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...
Posted by: Creativepool Editorial
After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...
Posted by: Creativepool Editorial
Whether it’s your first violin solo at a school recital or your first performance in a sold out concert hall, American Express wants to let you know it's Right Behind You. Prettybird director Max Malkin offers a unique perspective for agency...
Posted by: Hype
From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...
Posted by: Creativepool Editorial
This month in advertising has been dominated by a cream cheese bagel-scoffing dad abandoning his baby to a conveyor belt, a pram-pushing mum and moon-walking men. The first bans the ASA has handed down since its gender stereotyping legislation came...
Posted by: Southpaw
Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...
Posted by: Creativepool Editorial
Library Red Bull-infused all-nighters. Sticky campus clubs and £1 apple sour shots. Waking up at midday hungover, only to repeat the cycle again. There’s an endless supply of student stereotypes to choose from, propelled from both cultural...
Posted by: Creativepool Editorial
It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...
Posted by: Proximity London
Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...
Posted by: Creativepool Editorial
Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...
Posted by: Southpaw
Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...
Posted by: Creativepool Editorial
According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....
Posted by: Creativepool Editorial
Samsung has launched a digital ad via We Are Social Australia fronted by four well-known personalities including Stranger Things star Millie Bobby Brown. The spot sees the actor and creator appear alongside Grammy-nominated DJ and producer Steve...
Posted by: Creativepool Editorial
Subway and Above+Beyond have launched a new campaign promoting the wide selection of choice available at the sandwich maker with an ad that sees the set get ruined. The spot begins by presenting appetising shots of the ingredients available on...
Posted by: Creativepool Editorial
DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...
Posted by: Creativepool Editorial
In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...
Posted by: ifour
With many businesses still reluctant to invest in influencer marketing, dispelling the misconceptions is the first step to unlocking its full potential. A recent study reported that 80% of marketers plan to continue or increase their influencer...
Posted by: Aaron Brooks
New trends in design should excite every designer. Is it a passing fad? An evolution of existing methods? Or perhaps a new era entirely. OK, that last one is a bit on the lofty side. Still, I kept the idea of a new era of design in mind when I...
Posted by: Rob Pratt
Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...
Posted by: Creativepool Editorial
The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...
Posted by: Creativepool Editorial
A recent ad for fast food chicken chain KFC has made it to the big screen and will air before some of this year’s biggest films alongside custom-made clips mimicking the storylines of the blockbusters. Chicken Town (below), created by ad...
Posted by: Creativepool Editorial
McDonald’s and Leo Burnett London have launched the latest instalment of their We Could campaign for coffee brand McCafé with the introduction of its new Iced Latte. Last month, creatives Andrew Long and James Millers discussed the...
Posted by: Creativepool Editorial