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Advertising

Behind the Idea: Catching creative stardust for O2

A recent ad for UK telco O2 promotes the brand’s Priority scheme, which offers a variety of exclusive experiences for customers. The spot sees a series of shooting stars travel through the sky before being caught by O2 customers’ phones,...

Posted by: Creativepool Editorial
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Advertising

Does HSBC's 40-Year Journey "Lift" You Up?

For anyone who’s getting nostalgic already for the end of Mad Men, HSBC’s new ad spot is here to fill the void. Kind of. Era driven set pieces somehow can’t help but be reminiscent of Don Draper and the gang, especially as their...

Posted by: Creativepool Editorial
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Features

Spotlight - Jodie Cox - Illustrator

"Perseverance is a must! Don't give up at the first hurdle....." Describe your work in one sentence. Bold, colourful, fun images that hopefully make you think a bit. What's the most important thing you've learnt in your line of work? Have...

Posted by: Creativepool
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Inspiration

Spotlight: Spot the celebrity in Pete Ellis' album of illustrations

While illustrator Pete Ellis jokes he grew up in London’s Thornton Heath long before Glastonbury headliner Stormzy arrived in the area, the rapper wouldn’t look out of place in one of Ellis’ art pieces. His portfolio is awash with...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: X-Wing marks the spot in James Birks film art

A quick glance at freelance illustrator and graphic designer James Birks' portfolio will tell you he’s a film fan. Some of the pieces inspired by Hollywood movies include iconic imagery from the likes of Star Wars, Robocop and Leon in the form...

Posted by: Creativepool Editorial
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Technology

How to spot a Twitter bot with Gravity Road

Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years. They have included allowing users to block certain words from replies to their tweets as well as...

Posted by: Creativepool Editorial
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Advertising

Can you spot what's wrong with this hotel?

Human trafficking, which is not typically perceived to be a problem in Canada, is one of growing concern across the country. More than 90% of the victims of sex trafficking within Canada come from Canada. Young Canadian girls of all socio-economic...

Posted by: Creativepool Editorial
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Advertising

Coen Brothers direct Peter Fonda in Wild Super Bowl spot for Mercedes

The Coen Brothers (Joel and Ethan to their mother) are arguably amongst the only true modern auteurs in American cinema, so the news that they were to direct an ad spot for Mercedes Benz to air during the Super Bowl came as something of a shock to...

Posted by: Benjamin Hiorns
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Advertising

Tesco and Rothco break pregnancy news on TV for Christmas spot

In the latest phase of and Rothco's Christmas campaign for Tesco Ireland, “Here’s to the Hosts,” the brand broadcasted the biggest surprise yet from Dubliner, Suzin. On Monday this week (November 21), young mum, Suzin, broke the...

Posted by: Creativepool Editorial
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Advertising

McCann launch the UK's first ever 4DX cinema spot for Forza Horizon 3

When I first stumbled across the concept of 4DX cinemas, to say I was sceptical would be something of an understatement. Whilst the idea of being bashed about from pillar to post in order to replicate the physical thrill of the action on-screen might...

Posted by: Benjamin Hiorns
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Advertising

BBDO and OMD make Grey Goose soar in cinematic new spot

Grey Goose, the world’s most popular premium vodka, is set to launch the next chapter of its “Fly Beyond” brand platform with a new campaign from BBDO, which is part of the brand's significant global investment in driving category...

Posted by: Creativepool Editorial
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Inspiration

The Sweet Spot: Loveable Valentine’s Day Campaigns for 2016

In case you haven’t noticed, Valentine’s Day drops in just two more sleeps. As ever, brands are busy capitalising on all the love in the air to match people to their products. So far we’ve seen a mixed bag of tongue-in-cheek...

Posted by: Michelle Collier
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Advertising

Play 'Spot the Ad' with D&AD's Next Awards campaign

What do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that stars in the 2016 D&AD Next Awards campaign. Here, some of the most iconic photographic and film works of all time have been creatively re-imagined by F/Nazca...

Posted by: Creativepool Editorial
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Events

Spot The Creativepool Logo on Taxis Around London

Creativepool is hosting the Pool Party London 2015 on Wednesday 16th September at Corbet Place in Shoreditch. Win Tickets for the #PoolPartyLDN Lead sponsor Brighmove Media, have branded black cabs for digital display Creativepool logo and they...

Posted by: Creativepool
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Advertising

Have a little look at adam&eveDDB's Lastminute spot

Martin Krejci directs this new film through STINK, and they're urging you to #LoveEveryMinute. The campaign aims to establish lastminute.com as the travel and lifestyle brand of choice, one where you can get everything you want from your downtime....

Posted by: Creativepool Editorial
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Advertising

X marks the spot for Dynamo and Fiat

Magic isn't real. But illusion is a powerful tool. The past few years have seen magicians suddenly become cool again, with entertainers such as Derren Brown (despite his protestations, he is a magician in the traditional sense) and Bradford's very...

Posted by: Benjamin Hiorns
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Inspiration

The Colonie Editor Bob Ackerman Cuts Pytka’s New McDonald’s Spot

The Colonie editor, Bob Ackerman, and renowned director, Joe Pytka, recently paired up to create a dramatic spot for McDonald’s, out of Burrell Communications. Driven by realistic, gritty, cinematic style footage, the :60 commercial, entitled,...

Posted by: The Colonie
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Advertising

Spot the voice with Freeview's Freddy

Comedy might be an incredibly subjective art form, but it's also a very effective one, especially when it comes to advertising. One form of comedy that has always left me cold, however, is the hidden-camera/reality TV setup, which invariably casts an...

Posted by: Benjamin Hiorns
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Get your spot in the 2015 Annual!

Wow, that was quick. 2014 has come and gone and what a busy year it's been. So it's that time of year, when we are now accepting submissions for The Creativepool Annual 2015! And this year it is BIGGER and BETTER. With a whole new layout, content,...

Posted by: Creativepool
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Advertising

X marks the spot for Motorola and DigitasLBi

The Publicis Groupe owned global marketing and technology company DigitasLBi, has recently been named in the Media Plan of the Year competition, with their work for the Motorola Moto X smartphone earning them pride of place in the “Campaign...

Posted by: Benjamin Hiorns
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How to spot a bad recruiter

Recruiters aren't all bad. There is an unfortunate stigma that has stuck the recruitment industry which have developed from agencies that are poorly run who bombard candidates and clients with irrelevant jobs and pointless calls. There are however...

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Advertising

Martial arts meet football in Jonathan Glazer's new TV spot for Canon

Jonathan Glazer, the acclaimed director of cult classic films such as Sexy Beasts and Under the Skin, has directed a new ad for Canon, which tells the story of Calcio Storico (“Historic Football”), an ancient and brutal Italian sport. Glazer, who...

Posted by: Benjamin Hiorns
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Advertising

Abbott Mead Vickers BBDO net Gareth Bale for BT Sports spot

Real Madrid's superstar Welsh left-winger Gareth Bale has been scooped up by BT Sports to star in the latest campaign to promote its European football rights. The campaign is centred around an ad, created by Abbott Mead Vickers BBDO, which features...

Posted by: Benjamin Hiorns
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News

Mother claim 'Most Creative Radio Ad' for their Boots Christmas spot

The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...

Posted by: Benjamin Hiorns
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Features

Where have you bean? Heinz roll out new TV spot, copywriting saved.

I felt sure if we waited long enough, someone would grasp the nettle and prove that the art of copywriting isn’t dead, just having a lie down. The fact that this little miracle has been achieved by one of the nation’s best known (and best...

Posted by: Creativepool
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Advertising

5 uplifting Champions League ads ahead of tonight's kick off

It’s hard to believe it’s been almost four months since the UEFA Champions League (UCL) Final took place in Madrid but Europe’s biggest club competition is back. All 32 teams are ready to go for the first round of group stage games...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Taking Tinder to church for Telenor

In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...

Posted by: Creativepool Editorial

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