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Features

Information Animation from Nucco Brain

Member Agency and storytelling studio Nucco Brain created an animation-led internal comms campaign for John Lewis, to educate partners about a new pension scheme. We spoke to Managing Director, Stefano Morrone, about how the agency approached the...

Posted by: Nucco Brain Studio
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Advertising

Rufus Leonard demystifies pension planning for Scottish Widows

Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...

Posted by: Creativepool Editorial
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Careers

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment
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Advertising

Account Wins of the Week

Snap LDN - Good Hemp SNAP London has been appointed lead creative agency for Good Hemp and will be working on the immediate launch of their new chilled milk product into key retailers. Good Hemp was founded by Glynis Murray and Henry Braham in 1998,...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Leagas Delany - The Royal British Legion The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week

J. Walter Thompson London - OXO OXO is returning to British TV screens this week with two heartwarming ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, which was made famous...

Posted by: Benjamin Hiorns
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Features

We’ll pay you the princely sum of £EXP,OSU.RE

You may have seen this picture below doing the rounds on Facebook last week. And if you did and you’re a creative, you may well have chortled knowingly. Because the sad fact is, most creatives I know have experienced this at some point in their...

Posted by: Ashley Morrison
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News

WPP CEO survives shareholder revolt over excessive pay

WPP CEO, Sir Martin Sorrell has survived yet another revolt against his gigantic salary and bonus package, after over a quarter of the advertising giant's shareholders failed to back it at the company's annual general meeting yesterday, which took...

Posted by: Benjamin Hiorns
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News

VCCP create another historical ad for Royal London

Royal London has unveiled the follow-up spot to their “We're so yesterday” campaign, which was released earlier this month to (according to the mutual life and pensions company) celebrate the fact that “Royal London has stood by its...

Posted by: Benjamin Hiorns
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Features

Something for nothing

by Ashley Morrison. I never thought I’d say it, but I have some sympathy with guests on the Jeremy Kyle Show. Not that I sit around watching daytime TV all day, of course. Well, apart from a triple-bill of Frasier to get me going in the...

Posted by: Creativepool
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Job Description: Marketing Manager.

Marketing plays an important role in almost every industry sector. In its simplest form, it is about ensuring that customers' needs are met whilst maximising the profits of a company. A marketing manager's responsibilities can vary enormously, but...

Posted by: Creativepool
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Advice

Opinions - Who cares what you think, Mr. Freelancer?

by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...

Posted by: Creativepool
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Advice

The Agency Workers Directive (AWD)

October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...

Posted by: Creativepool
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Features

Shouldn't banks just stop advertising?

When you're as reviled as the Black Death, figuring out a productive advertising strategy is quite a challenge. Indeed, some might suggest shutting your fat gob and staying well off the radar might be a good call. But when you're a megalomaniacal...

Posted by: Creativepool
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Advertising

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: The Diana Award, Cruel Sports, Serbia and other stories

Jones Knowles Ritchie - The Diana Award Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Booze, biscuits and other stories

BrandOpus - Hall & Woodhouse Badger BrandOpus has designed a unique Collector’s Edition bottle for Hall & Woodhouse’s signature brew Badger, which has picked up a coveted D&AD Graphite pencil. The extraordinary bottle is a realisation of...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Creature/VCCP - Mission Foods Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...

Posted by: Creativepool Editorial
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Design

Imaginarte tell us to keep playing with our NiceBalls

I'll be honest, it's been a tough week for me, so here's something a little silly to round out the week and give us all a much needed chuckle. Created in order to humorously draw attention to the fact that many creative individuals (myself included)...

Posted by: Benjamin Hiorns
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Advertising

Agency of the Week: VCCP

Maria Sharapova settles into an internship at VCCP London In what might just about be the most surprising piece of agency news of the year, Maria Sharapova has reportedly spent the last week as an intern at VCCP London. The former world number one...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...

Posted by: Creativepool Editorial
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Design

Holocaust survivors memories immortalised in stunning new exhibition

Even seventy years later, the Holocaust is still a sensitive subject for many people, especially those that lived through it. That doesn't mean however, that it doesn't deserve to be remembered. As the old saying goes (though I might very well be...

Posted by: Benjamin Hiorns
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Trends

The Glass Art of Hiromi Takizawa

Uniting glass and emotion, Japanese born Hiromi Takizawa has changed the rules, creating a new paradigm of conduct for heated glass that succumbs to her conscious and her subconscious. Displaying a mastery of the medium, she uses shape, reflection...

Posted by: Creativepool Editorial
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Advertising

Top Ads of the Week

Foster’s make a Good Call on Brad and Dan’s replacement Having officially sent the popular Australian agony aunts Brad and Dan packing in their last campaign, Foster’s finally introduced its new brand campaign by Adam&EveDDB...

Posted by: Benjamin Hiorns
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Features

Six brands to see at lightjunction

designjunction presents lightjunction, the capital’s leading destination for high-end, contemporary lighting. The show will transform the old Dean’s office and staff quarters by presenting a curated selection of international lighting...

Posted by: designjunction
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Advertising

Wonga rebrand spearheaded by StartJG

Following the introduction of new legislation for short term loans, annual losses of £37.3 million, and a festering reputation as a daylight robber, the loan company Wonga has rebranded and repositioned itself as a more “Responsible and...

Posted by: Creativepool Editorial
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Advertising

VCCPme and Royal London combine data and the dentist

Royal London; the UK’s largest mutual life, pensions and investment company, has kicked off a bold and dramatic new TV campaign to promote its “No nonsense” life insurance directly to consumers. The media activity, which has been...

Posted by: Creativepool Editorial

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