Displaying 181 - 216 of 2614 results
When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...
Posted by: Creativepool Editorial
“The marriage of imaginative flair for business creativity and the diligent application of process is a match made in heaven to drive growth.” It’s no secret that the UK economy is in deep trouble. A botched mini-budget, consequent...
Posted by: Creativepool Editorial
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
Simply having your sign out front won’t cut it anymore. In today’s competitive landscape, branding takes on a much more comprehensive approach. This demand has paved the way for environmental branding - an immersive approach that helps...
Posted by: Creativepool Editorial
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...
Posted by: Creativepool Editorial
The cruelty of killing fox cubs for sport is highlighted in a TV sports show parody created by Engine Creative in one of their first campaigns under their new House 337 banner. The campaign was conceived for Keep The Ban - a non-profit organisation...
Posted by: Creativepool Editorial
Here’s a surprising fact: the CW’s average viewer is 58 years old. If you’ve ever seen any of the network’s content - shows like Arrow or The 100 - you would be forgiven for finding this surprising. Nonetheless, the statistic...
Posted by: Creativepool Editorial
Holly Moore, CEO of the female founded, Manchester based full-service events agency, Make Events, launched a brand new podcast with an impressive line-up of familiar industry faces this summer. After recovering from a 5-year battle with OCD - a...
Posted by: Creativepool Editorial
While social media might have become an incredibly important tool, nobody is going to take your business seriously without a website. Designing that website is a key task as it needs to find a perfect balance between form and function. It’s a...
Posted by: Benjamin Hiorns
A while back I had a go at asking a venerable UK retail institution if they thought I could help at all (well, in a very specific way) with what appeared to be a terminal decline in fortunes. Of course, nothing came of that ask and the company shut...
Posted by: Richard
In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...
Posted by: Creativepool Editorial
Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...
Posted by: Creativepool Editorial
“Mental health” has become something of a buzzword in recent years and I honestly have conflicted feelings about it. I’ve struggled with my on mental health throughout my adult life and I know for a fact that most of my friends and...
Posted by: Benjamin Hiorns
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
It takes literal seconds for a potential customer to form an opinion of your brand and opinions that are already formed can be almost impossible to change. That’s why advertising remains such a valuable tool and, while what you have to say (the...
Posted by: Creativepool Editorial
With so many other emergencies circling us right now it can be unfortunately easy to forget that the most critical existential crisis remains the environment. Thankfully, the design industry hasn’t forgotten. Or at least that’s what...
Posted by: Benjamin Hiorns
Now that the pandemic has gently receded into the background hum of everyday life, the events sector has finally started to come back to life. Indeed, we recently celebrated a pretty spectacular event ourselves with our 2022 Annual launch earlier...
Posted by: Creativepool Editorial
Saatchi & Saatchi recently launched Churchill Insurance’s “Bring Chill to the Nation” campaign with Churchill’s iconic mascot ‘Churchie’ leading the creative, introducing his very own blissed-out world, the...
Posted by: Creativepool Editorial
Pop culture and advertising have been walking hand-in-hand with varying degrees of success since ethe 1950s. In the latter half of the 20th century we saw brand and pop culture partnerships like Pepsi and Michael Jackson and Nestle and The Simpsons...
Posted by: Benjamin Hiorns
Be The Fox is a production agency who works with Samsung, Huggies and Bulldog. Diana Ellis-Hill, ex BBC, who now is Co-Founder and Director at Be The Fox, is passionate about creative that challenge stereotypes, empowerment for women and offer real...
Posted by: Creativepool Editorial
Creative directors are amongst the most coveted individuals in the creative industries. They are generally recognised as kings and queens of their respective fields - masters of all trades that can wield relationships as confidently as they wield...
Posted by: Creativepool Editorial
For all intents and purposes, your PR agency is your public face to the working world, at least in a B2B sense. It’s the middle ground between you and the wider world and it exists to contextualise and communicate your successes and your...
Posted by: Creativepool Editorial
This week, we’re getting to know Dan Mason, Partner and Managing Director at 2LK - the “specialist agency of choice for tomorrow’s brand experience pioneers.” Tell us a bit about your role! Is there a “typical”...
Posted by: Creativepool Editorial
When Queen Elizabeth II took the throne, even my parents had yet to be born. She was the longest serving monarch in history and it appears unlikely that will ever again be contested so when the news stuck yesterday evening, a definite shockwave was...
Posted by: Benjamin Hiorns
In today’s digital era, it’s more important than ever for businesses to manage their core operations electronically. According to Edward Coram-James, Co-founder and CEO of digital marketing agency, Go Up, this is because of one simple...
Posted by: Creativepool Editorial
For years now, Netflix has enjoyed a (largely) uncontested pride of place as far as streaming platforms are concerned. But the crown is slipping. While Netflix was the first mainstream platform to offer up online streaming and access to top-quality...
Posted by: Benjamin Hiorns
For this week’s getting to know feature, we’ll be sitting down with Abb-d Taiyo, Co-Founder and Design/Production Director at design and impact agency Driftime. A man that styles himself as a “mentor and ethical design...
Posted by: Creativepool Editorial
B-Reel is a modern creative partner that believes in balancing creativity, innovation, and business understanding. Since their inception in 1999 they have shared a singular vision - to offer fully integrated solutions to the smartest and most...
Posted by: Creativepool Editorial
For this week’s getting to know feature, we’re sitting down with Graham Sykes, ECD at Landor & Fitch and a man with a storied history in the creatives industries. Tell us a bit about your role! Is there a “typical” day? No...
Posted by: Creativepool Editorial
All entrepreneurs, more or less local business owners and young startup creators want to understand how to do corporate social media marketing. Because thanks to this combination of ideas, contents, strategies and interactions you can obtain concrete...
Posted by: Si3 Digital
Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...
Posted by: The Being Group
With over 39 years' experience, Peter Knapp, Group Chairman at Landor & Fitch, has an exceptional breadth and depth of industry knowledge. He works with the global executive team to establish Landor & Fitch's creative vision and deliver a truly...
Posted by: Creativepool Editorial
In May 2022, the number of B Corp-certified companies around the world officially reached 5,000 with the total number of B Corps in the UK set to reach 1000 this year. While that remains a relatively small figure in the grand scheme of things, it is...
Posted by: Benjamin Hiorns
For many people, the idea of living and breathing football and being paid to do so is something of a pipedream. For Gav Rowe, however, the Chief Creative Officer at COPA90, it’s been a pretty exceptional reality for some time now. COPA90 is a...
Posted by: Creativepool Editorial
Chrissy Levett trained as an illustrator and print maker before studying design + communications at the Royal College of Art, in London. She is an accomplished creative director and founder of Creative Conscience, a global organisation that...
Posted by: Creativepool Editorial
Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads. Situated in “The Playroom”, the...
Posted by: Creativepool Editorial