Displaying 1 - 36 of 2078 results
There can surely be few children of the 80's who don't fondly remember Roald Dahl's Charlie and the Chocolate Factory and its classic cinematic adaptation. So it will come as a pleasant surprise to millions to learn that the London Underground might...
Posted by: Creativepool Editorial
Online sports brand Wiggle is inspiring consumers to enjoy getting active with a dynamic new identity developed by Manchester creative agency LOVE. Already a much-loved retail platform among cycling enthusiasts, Wiggle picked up further momentum...
Posted by: Creativepool Editorial
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Martha Markovsky isn't one to stay put. Though she only claims to be a Senior Art Director on her Creativepool profile, the truth is that Martha is so much more and has so many interests ranging across a number of sectors in the creative...
Posted by: Creativepool Editorial
It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...
Posted by: Creativepool Editorial
Building an engaging digital presence has never been more important. Nearly every business is moving as quickly as possible to get digital or go virtual if it isn’t already. But what do you have to do once you’ve got that digital...
Posted by: Creativepool Editorial
When your brand trades across multiple countries, reproducing a successful marketing campaign from one region in the rest of your markets can appear easy. It seems all you need to do is pay some translators and watch the savings roll in. However, a...
Posted by: Creativepool Editorial
The Sample Sale is an exciting and inspiring new event that will open its doors to discerning and design-conscious shoppers for three days only, from 4 to 6 March 2016. It will be London’s first multi-brand product sample sale, curated by the...
Posted by: The Sample Sale
Leo Burnett has won back the Oasis account it previously held between 2006 and 2009 after a competitive, multi-agency pitch. The announcement, which is effective immediately, follows a four-month, multi-phased pitch process, in which Leo Burnett were...
Posted by: Benjamin Hiorns
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool Editorial
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial
Asahi Super Dry was the official beer of Rugby World Cup 2023, a fact that was promoted by Made in Amsterdam last year in a multi-channel campaign, running across TV, Social, (D)OOH & Retail. The collaboration between Made in Amsterdam and Asahi...
Posted by: Creativepool Editorial
Seymourpowell has recently collaborated with renowned Swiss chocolate brand, CAILLER, to completely rebrand its heritage chocolate collection. With a particular focus on premiumisation, the rebrand aims to rejuvenate CAILLER’S product range and...
Posted by: Creativepool Editorial
If a fair proportion of the mainstream legacy media were to be believed, TikTok represents a very real threat to our children. In reality though, anyone that’s ever spent even a little time scrolling through the app will tell you it is, in...
Posted by: Benjamin Hiorns
Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...
Posted by: Benjamin Hiorns
The ban on “harmful gender stereotypes” that can into force in the UK thanks to the Advertising Standards Agency (ASA) back in 2019 is a move that, at the start at least, had its heart in the right place. In the ensuring five years,...
Posted by: Benjamin Hiorns
The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...
Posted by: Benjamin Hiorns
Looking for creative careers in gaming? The gaming industry has plenty of roles for those with artistic talent who love creating games. This article will introduce six exciting careers, from game artists to game...
Posted by: Creativepool Partner
In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Academy-Award winner Olivia Colman into ‘Oblivia Coalmine’, a latex-wearing, potty-mouthed CEO of a fossil fuel company financed by UK...
Posted by: Creativepool Editorial
Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...
Posted by: Creativepool Editorial
Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...
Posted by: Creativepool Editorial
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
On a cool November evening, in collaboration with KPMG UK, something pretty darn special took place. We helped bring to life into their recently published customer experience research, which highlights how organisations adopting AI into their...
Posted by: We Are Tilt
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...
Posted by: We Are Amnet
Tell us a bit about your role! Is there a “typical” day? Given we are working in a hybrid model, and with the constant changes and surprises in talent work, there really is no typical day but rather a typical week as we’re always...
Posted by: Creativepool Editorial
For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...
Posted by: Creativepool Editorial
Sonic branding. It’s something all creatives are familiar with, and something we can certainly appreciate the importance of. We’re all aware of how great sound can make or break a product, but something rarely talked about is how much of...
Posted by: Creativepool Editorial
Crafting ideas is what we do at Grand Central. Lately, I've been contemplating what defines a "big creative idea." After all, every agency aims to craft "big ideas." So, what defines a big idea? It must be multi-channel, possess mass appeal, be...
Posted by: Andy Gregory
When needing to see a healthcare professional, we generally feel like we are in safer hands with a ‘specialist’ than our general practitioner. The term denotes expertise in a particular subject, and a high degree of skill. Simon Case,...
Posted by: Creativepool Editorial
Minecraft, one of the world’s most popular video games, believes that stories from every perspective are worth telling. The company has built a community of 141 million active players by encouraging them to tell their unique stories every day...
Posted by: Hype
Earlier this year, Juicy Couture embarked on a captivating Valentine's Day campaign aimed at rekindling nostalgia among devoted Juicy enthusiasts, while simultaneously attracting new brand followers. Unlike conventional social campaigns that...
Posted by: Creativepool Editorial
Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial