Displaying 217 - 252 of 2516 results
Chrissy Levett trained as an illustrator and print maker before studying design + communications at the Royal College of Art, in London. She is an accomplished creative director and founder of Creative Conscience, a global organisation that...
Posted by: Creativepool Editorial
Hedgehog Lab is a global digital product studio that partners with brands and enterprises to help them achieve their business goals using emerging technologies on the web, mobile and connected platforms. With over a decade’s experience in...
Posted by: Creativepool Editorial
Whether it’s to pursue a passion project or to maximise your income, side hustles have become more popular than ever in the UK as people look for different ways to navigate situations such as the lockdowns and the cost-of-living crisis. Almost...
Posted by: Creativepool Editorial
I missed posting yesterday after spending the weekend on a bicycle, with a camping stop between days (and Monday was a bit of a right-off {write-off?} as a result of all that physical effort.) Consequently my screen-time took a bit of a hit, for...
Posted by: Richard
Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...
Posted by: Creativepool Editorial
Jason Lane-Sellers, Director of Market Planning at LexisNexis Risk Solutions, explores how Gen Z’s overly trusting nature towards streaming sites could be a grand folly. Gen Z (16-24-year-olds) trust TV streaming companies more than they trust...
Posted by: Creativepool Editorial
Sometimes, the most constructive thing you can do is wipe the slate clean, salt the earth and start again. Yes, it can be painful to walk away from hours, days or even weeks worth of work but, as the old saying goes, you can’t polish a turd no...
Posted by: Benjamin Hiorns
The content marketing landscape is continuously transforming; since the digital revolution, the way we generate and consume content is evolving almost daily. The pandemic has also been a strong influence in recent years, advancing our interactions in...
Posted by: Creativepool Editorial
As the world came to a halt back in 2020, everything was impacted from the way we live and interact. As the world shifted from outside to online, even digital marketing saw a dramatic increase in usage. The pandemic dealt a severe blow to traditional...
Posted by: Creativepool Editorial
An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...
Posted by: ELSE London
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
Speaking as someone that didn’t even realise they were a millennial until it was already too late (I’d already got heavily into the craft beer scene of my own volition), I honestly can’t say that I spared much thought for the...
Posted by: Benjamin Hiorns
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
While marketing to diverse groups has always been a successful strategy for some brands in order to sell products, it’s now become a priority for all major brands who want to stay relevant. But how well do brands navigate the difficult...
Posted by: Hanover
One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...
Posted by: Matter Of Form
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....
Posted by: Benjamin Hiorns
As creatives, people are always telling us to “think outside the box” but one eclectic group of individuals took the advice quite literally. Thought Boxes, you see, as as much an idea as it is an agency - a group of creative thinkers...
Posted by: Creativepool Editorial
The newly rebranded Discover Boating, the world's largest online resource and guide to recreational boating, has teamed up with the National Marine Manufacturers Association (NMMA) and creative and media agency Cutwater to launch a campaign honouring...
Posted by: Creativepool Editorial
At the start of the bank holiday weekend, the Queen’s Jubilee was predicted to give a £6bn boost to the UK’s retail and hospitality sector as Brits used the four day weekend to spend in restaurants, pubs, hotels and shops. But the...
Posted by: Creativepool Editorial
Multia is an Indian creative consultancy born in 2006. They are a forward-thinking agency that “have used the power of design to help brands stand out in the market.” Constantly experimenting with the most advanced technology in order...
Posted by: Creativepool Editorial
The Platinum Jubilee (or “platty joobs” as many have regrettably taken to calling it) is finally behind us and we can all get back to the important stuff like getting rid of Boris Johnson and struggling to feed ourselves. Yes, while it...
Posted by: Benjamin Hiorns
Voltarol recently announced the launch of its new campaign “More than Movement” to promote the brand in partnership with Channel 4 and GAY TIMES. The partnership, brokered by Publicis Media’s platformGSK and Publicis Media Content,...
Posted by: Creativepool Editorial
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial
I consider myself more a realist than a royalist but that doesn’t mean the Platinum Jubilee has completely passed me by. I mean, as a freelancer I’m not getting any time off and the constant TV coverage is started to frustrate me even...
Posted by: Benjamin Hiorns
Advertising Week Europe recently returned to London’s Picturehouse Central, the event’s first in person gathering for two years. LEAP’s Head of Group Marketing and Business Development Joanne Merecido attended the inspiring...
Posted by: LEAP
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
The invention of cookies in 1994 changed the web forever. And with their 'death' in 2023, the fate of the internet hangs in the balance again. The disappearance of cookies has kick-started a new era of innovation in online privacy, and reminded us...
Posted by: Creativepool Editorial
Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...
Posted by: Creativepool Editorial
Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...
Posted by: Creativepool
Every week, we seek to shine our member spotlight on some of the most talented and perhaps undercooked creative individuals that make up our extensive Creativepool roster. But this week, we decided to shine our spotlight not on an individual but on...
Posted by: Creativepool Editorial
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
The generation of young people currently (and rather patronisingly) being dubbed the “zoomers” have spent their entire lives glued to screens. From the moment they were born, high-speed internet and smartphones were always the norm and...
Posted by: Benjamin Hiorns
For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...
Posted by: Creativepool Editorial